• Jun 3, 2009
Coda Automotive EV sedan - Click above for a high-res gallery

Today, Miles EV announced that the full speed electric car that it has been developing for the last several years will bear the new Coda Automotive brand name. The Coda sedan will be assembled in China by Hafei under the direction of staff from Coda. The new car is based on an existing Hafei chassis that has been heavily re-engineered by Porsche Engineering. The car is powered by a UQM electric motor driving the front wheels with energy storage via a lithium iron phosphate battery pack.

The 34 kWh pack will use cells provided by Chinese battery maker Lishen. The two companies are apparently forming a joint venture for battery manufacturing and hope to eventually produce batteries in the United States. Coda and an unnamed partner have also applied for a DOE loan under the ATVM program to build battery packs in the U.S.

Coda expects real world range to be about 90-120 miles, depending on driving conditions. According to the company, the EV sedan will go on sale in 2010 with factory direct sales at a price of $45,000 before incentives. Following a 200-fleet test in the summer of that year, Coda will be offered to the public starting in the Fall. You can read more about the car itself here.



[Source: Coda Automotive]



PRESS RELEASE:

Coda Automotive Unveils Mainstream All-Electric Sedan

Announces Global JV with Lishen to Develop Automotive Grade Battery Systems

Santa Monica, CA – June 3, 2009 – Coda Automotive, formed and developed under the stewardship of entrepreneur Miles Rubin (known for his marketing and sales of low-speed, electric fleet vehicles under the Miles Electric Vehicles brand), today announced that it will be introducing an affordable, full performance all-electric sedan to the mainstream California market in 2010. Additionally, the company, which has an existing long-term sourcing contract with Tianjin Lishen Battery Joint-Stock Co., Ltd., (Lishen) for lithium-ion batteries used in the Coda, announced the establishment of a global joint venture with Lishen to design, manufacture and sell transportation and utility power storage battery systems.

As a new automotive company, Coda Automotive's focus will be on branding, designing and manufacturing fully safety compliant, all-electric cars capable of mainstream performance and highway use. Scheduled for delivery in the fall of 2010 in California, the four-door, five-passenger, fully-equipped mid-size Coda sedan will be available for $45,000 (mid-$30,000s after including a $7,500 Federal tax credit and additional state incentives). Powered by a 333V lithium-ion battery with a real-world range of 90 to 120 miles depending on individual driving habits, the Coda sedan travels far enough between charges to satisfy 94% of daily driving routines. The onboard charger plugs into any 110 or 220V standard outlet and completes a full charge in less than six hours at a 220V service. Charging the battery for a 40-mile commute can be completed in two hours.

"The Coda sedan is an all-electric vehicle for everyone," said Kevin Czinger, President and CEO, Coda Automotive. "It's a practical revolution for real drivers who need reliable transportation."
The battery system is the chief enabling technology for electric cars and Coda has established its strategic position in the development and commercialization of automotive grade battery systems through the joint venture with Lishen. Lishen is one of the world's largest manufacturers of lithium-ion cells and a key supplier to Apple, Motorola, Samsung and Vodafone, among others. The joint venture's manufacturing facility is located within Lishen's existing manufacturing complex in Tianjin, China, thus accelerating the company's ability to commercialize the battery system and bring an all-electric car to the mass market. Plans have been made to establish capacity in the U.S. in partnership with a U.S. battery company.

"The uncertainty of battery supply is an issue that plagues many electric vehicle manufacturers today," explains Czinger. "This long-term agreement has enabled us to design an integrated battery system with an existing world-class partner with mass manufacturing capacity. That enables us to rapidly industrialize Coda's power system for commercial volume production and to scale the business. Eventually, we expect to manufacture batteries in the U.S."

Coda's internal team, along with specialized U.S. and European engineering partners, oversee the manufacturing process to ensure that Coda vehicles are built to Western safety specifications and market expectations. This includes vehicle body design, safety engineering, the design and engineering of the battery pack, battery management system and power electronics, and additional engineering to integrate an electric vehicle drivetrain (comprised primarily of Tier 1 U.S.-based supplier components) into the chassis. The Coda sedan is engineered to be FMVSS complaint, and based on existing crash test results the company expects a four or five-Star NCAP crash rating.

Coda Automotive employs a creative, open and flexible variable cost/low capital expenditure business model. The company has a core team of engineers who work with a network of top-tier partners that provide engineering services and components. The company controls brand, design and IP while teaming with established large-scale manufacturers and assemblers to avoid the most capital intensive aspect of the car business. Coda's manufacturing partner, Hafei, is an established state-owned Chinese manufacturer of automobiles and airplanes and has delivered more than one-million vehicles and currently produces two-hundred thousand vehicles per year.
Featuring a fraction of the moving parts of a gas-powered vehicle, the Coda sedan is less susceptible to wear-and-tear and never requires an oil change. The company estimates that it will cost less than $3, on average, to drive 100 miles. A comparable gas-powered sedan that gets 20 mpg costs about $17 per 100 miles. Driving a Coda equates to over $2,000 in operation and maintenance savings per year at normal driving rates – that's $20,000 in savings over a ten year period.

The Coda sedan is fully-equipped for comfort, convenience and safety. Factory-standard equipment includes a telematics package, navigation with turn-by-turn directions, a "green screen" that monitors driving efficiency, roadside assistance with an emergency button, a Bluetooth system with an embedded microphone, AM/FM/XM radio with Sirius satellite capability, iPod dock, MP3/USB connectivity, security system, aluminum wheels, and power windows, doors and mirrors. Safety equipment includes anti-lock brakes with electronic stability control and advanced airbags with an occupant detection system. The vehicle is backed by a three-year/36,000 mile warranty.
Coda Automotive employs a direct distribution model, and will sell the vehicle only in the state of California initially. Coda will also perform the vehicle's maintenance and service through an outsourced network comprised of brand name car service partners. Customers interested in purchasing a CODA can register their interest on the new CODA website at HYPERLINK "http://www.codaautomotive.com" www.codaautomotive.com. The company will contact interested customers on a first come, first served basis later this year.

For more information, please visit HYPERLINK "http://www.codaautomotive.com" www.codaautomotive.com.
About Coda Automotive: Headquartered in Santa Monica, Calif., Coda Automotive is a manufacturer and distributor of all-electric, highway capable vehicles. Launched in June 2009, the company brands, designs, markets and distributes electric vehicles utilizing a manufacturing partnership strategy which allows Coda Automotive to develop vehicles rapidly in a flexible manner – avoiding the traditionally capital-intensive nature of the automobile business. Coda Automotive's first vehicle, the Coda sedan, will be delivered in the fall of 2010.


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    • 1 Second Ago
  • 21 Comments
      • 5 Years Ago
      So yeah... it's basically comparable to something like a Kia Optima with all the options. AFTER its tax break, IF you were crazy enough to pay list for the Kia, you'd have a car from a more-proven company for about $12k less. Realistically, if you get a decent deal on the Optima, you'd have it for more like $17k less and its 4-cyl gets 22 city, not the 20 mpg Coda is quoting in their figures... I'm thinking this lump would never pay for itself.
      • 5 Years Ago
      Looks like a cross between a Volvo (sides/beltline) and an older Hyundai Elantra (rear). The front? Ugly.
        • 5 Years Ago
        it really does.
        • 5 Years Ago
        Well to me it looks like a Chevy Optra rip-off... I'm surprised anyone would consider doing such a thing to the Optra, its not the most greatest vehicle
      • 5 Years Ago
      Forty five thousand dollars for that?! Surely, they jest! (Even with the incentives it will still be overpriced).
      • 5 Years Ago
      "The car is powered ... via a lithium iron phosphate battery pack."

      "lithium iron," AB? Is that some kind of new technology?
        • 5 Years Ago
        Lithium iron phosphate is one of several different lithium ion chemistries. Most consumer electronics use cobalt oxide for cathode coatings. This has more energy density but its less stable and durable. Iron phosphate is one of several cathode materials being used for automotive batteries with A123 systems being one of the top purveyors of this type. It's more stable and durable but has lower energy density. Safer for cars though.
        • 5 Years Ago
        Li-FE batteries aren't cutting-edge new, but they're one of the newer lithium ion formulations.
      TJ
      • 5 Years Ago
      It's a pig with lipstick...

      I mean come on. Those leds in the bumpers look stupid! This czinger must be retarded... "Oh look, leds make Audis look cool, we better add some!"

      And the wheels look chosen by an 18 yr old... Maybe they didn't look at Audi or BMWs wheel designs... These look like cheap Chinese knock offs... wait, what?

      It couldn't be more obivous that they took a $10k car and are trying to pass it off as something better...
      • 5 Years Ago
      $45,000 for this?

      Suddenly the volt doesn't seem so bad!!!
      • 5 Years Ago
      Why don't all you stop and think before you blog! Who cares what this car looks like, get over it!!! With our fellow Americans dying every day in a war over oil, we should be building these things like the Japanese built Zeros in WWII.
      • 5 Years Ago
      This car FAILS on so many levels! $35,000+ bucks to drive this piece of **** 90-120 miles per charge? Give me a freakin' break!

      Are people actually investing in Coda Automotive? If they think this is the future of automobiles, they are sadly mistaken.
        • 5 Years Ago
        Gas has jumped 20cents in two weeks....in a period where over a million jobs were lost in the last two months. How much do you think it will be 2 years from now when the economy is in full rebound? These things will be bought out before the first one hits the lot.
      • 5 Years Ago
      Looks like the new Lexus HS 250 :)
      • 5 Years Ago
      Someone explain to me how I can drive from here (VA) to Florida in this thing?

      Also please explain how charging this with electricity made by burning coal helps the environment?

      Electric cars are a joke! I'll buy a prius for $23k and a miata for the same money and actually enjoy life instead!!!
        • 5 Years Ago
        You call Enterprise, lol.

        I don't think it's a big deal though, since a large SUV becomes really expensive if you want to take it on a long trip too, sometimes it makes sense to rent a car. And a lot of the time it makes sense to rent because the wear and tear wouldn't be worth it for a long road trip on some cars.

        I go to U-Haul when I want to buy large objects, and it's a lot cheaper than owning my own truck/van in addition to my car.

        I just don't like the design of this particular car, but the problem of distance isn't a big deal because these are meant for daily commuting use, not cross-country road trips.
        • 5 Years Ago
        You don't. Thats why God invented the car rental shop. The vast majority of car buyers don't make those kind of trips 99% of the time. Just like some buyers don't have use for a sports car, or a coupe, or an SUV, or a minivan, not every car is built to cater to every single possible buyer. This car is built to cater to the majority of drivers for their daily commutes, and will handle two days of average driving (40-miles) on a single charge. Pretty good, especially if you charge every nite.
      blue3874
      • 5 Years Ago
      Anyone want to speculate as to why they chose the name "Coda"? Doesn't it mean the end of a piece of music?
      • 5 Years Ago
      They spent all the money on the tech and didn't have any left over for a designer.
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