• Jun 3, 2009
Ford is primed to receive a bump in sales as a result of the bankruptcies of General Motors and Chrysler, and the Dearborn-based automaker is picking and choosing where to take share from its domestic competition. One area ripe for conquest are customers who've purchased vehicles from soon-to-be closed Chrysler dealerships. Ford is banking that those customers are going to feel left out in the cold, and the automaker is going to provide some sweet deals to bring those consumers over to the Blue Oval.

The incentives range between $500 and $1,000, but they're only available in select regions at this time. The extra cash will help customers that currently own Chrysler vehicles since resale values of Pentastar-branded vehicles have plummeted over the past few months. Many Chrysler dealers that are losing their stores also own Ford dealerships, and the incentives should also help those dealers keep the customers they've cultivated over the years.

According to Automotive News, Ford officials are trying to be very careful not to send the message out to customers that the automaker is gloating about its comparatively positive position. With Chrysler still knee-deep in bankruptcy hearings and Ford still fighting for profitability itself, a bloodthirsty Blue Oval wouldn't look all that graceful.

[Source: Automotive News - Sub. Req. | Image: Karen Bleier/AFP/Getty]


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  • 37 Comments
      • 5 Years Ago
      When the New Taurus hits showrooms Ford will likely enjoy huge sales.
      • 5 Years Ago
      Q. What would you do if one of your competitors was drowning?

      A. Put a hose in his mouth!

      Ray Kroc
      • 5 Years Ago
      This Ford being Ford. They always have been cut throat. They cry that they want all the perks of GM & Chrysler bankruptcy and brag that they didn't get a bailout.
      I rather buy a GM or Chrysler product then have to deal with the very worst dealers of any brand Ford dealerships service dept are greedy and very rarely fix the problem the first time. Hopefully Ford's bad karma will catch up to them.
      • 5 Years Ago
      I don't understand why some make harsh comments to Ford. Aren't you at least proud of them they are the only US carmaker which is not going for bankruptcy and doing better than the japanese counterparts? Where's the patriotism? Ford is exciting right now, i can't say the same thing with Chrysler or GM or Toyota or Honda or Nissan. They have a lot new products coming out which are really good. Their quality has gone way up on par with Honda and Toyota. They didn't receive bailout from the government, or from us (taxpayers). Why can't we just congratulate Ford for what they have been doing? Aren't you guys proud that finally there is a american carmaker which can go toe to toe with the japs in terms of quality? Again, where's the patriotism?
      • 5 Years Ago
      Ford is smart to do what they are doing. Chrysler is selling cars/trucks at 20+% OFF just to move the inventory while their plants are still shut-down thru June. Cant'make money if you give'em away... no wonder Chrysler is CH.11.

      Ford on the other hand CUT incentives spending by over $30M in May, another step toward profitability. Plus, when the new Taurus (SHO) and other EcoBoost upgrades hit dealers in the next month, these higher margin cars will help push Ford to profitability. Also, there production increase in Q3 is almost all F150 trucks with a high % the hi-end models for even more profits... Go Ford!
      • 5 Years Ago
      There is nothing to gain by being "graceful" here. People aren't keeping track of stuff like that - they are looking for the best deal. Take no prisoners Ford! It's a unique opportunity and they need to take advantage of it by kicking the competition to the curb. They had the foresight to avoid the land mines of the other two, so might as well reap the spoils.

      They are only making statements about wanting to keep GM and Chrysler around because if they vanished, a ton of the suppliers Ford relies on would go too. I'm sure they'd be quite happy being the only US car company, going full force against the imports.
      • 5 Years Ago
      Well, I guess Ford has to do something to move their lackluster, bland automotive appliances...
        • 5 Years Ago
        "Llackluster, bland automotive appliances" compared to what other manufacture? Ford did the best of all the other manufactures! Yes, even the imports.

        COMPANIES
        .
        General Motors -29.55% 191,875 272,363 -26.84% 7,380 10,088
        .
        Ford Mo Co -24.25% 161,531 213,238 -21.33% 6,213 7,898
        .
        Toyota Mo Co -40.72% 152,583 257,406 -38.44% 5,869 9,534
        .
        Honda America -41.46% 98,344 167,997 -39.21% 3,782 6,222
        .
        Chrysler Group -46.88% 79,010 148,747 -44.84% 3,039 5,509
        .
        Nissan NA -33.10% 67,489 100,874 -30.52% 2,596 3,736
        .
        BMW Group -27.65% 22,993 31,781 -24.87% 884 1,177
        .

        • 5 Years Ago
        BTW May, 2009:
        Camaro - 5,500
        Mustang - 8,800
        • 5 Years Ago
        @Matt: I'm not really surprised that you are actually proud about GM's total failure and the fact that it received $50b to save its a$$.

        As for the laughing - I can see you vividly: http://www.youtube.com/watch?v=o0zwUdMwQXE
        • 5 Years Ago
        Ed...all that proves is that Ford will resort to fleet dumping to make them look better than they are.

        Tagg:

        What are you smoking? The majority of reviews put the Camaro ahead of the Ford Donkey. The Traverse is better and severely outsells the xB...err...Flex.

        And the new Equinox gets better highway mileage than the cheap Escape HYBRID...

        Add to that GM 6.0 V8 being as efficient as Ford's 3.5 V6 and it looks like the BANKRUPT company...which will soon have ZERO debt, is handing Ford it's ass.

        And that makes me laugh.
        • 5 Years Ago
        "As far as Mustang vs. Camaro, the 4.6L GT turned 0-60 in 4.9 while the 6.0L Camaro SS could only get 4.8 sec. hardly a wide margin when you consider SS has 85 more HP... nothing to brag about! In MT comparison it was a "photo finish" and with Mustang convertible and NO Camaro conv. for 2-years... Mustang wins again! Just wait for the Mustang 5.0 and 3.5V6 EB both producing 400+ HP and the Camaro is toast!"

        Yeah...and the slow pig GT500...with it's 540 HP does 0-60 in 4.6 and the quarter in 12.9.

        Hardly an improvement over the 315 HP Mustang GT...even with the GT500's 225 HP advantage.
        • 5 Years Ago
        Yep, their bland, lackluster automotive appliances that routinely beat GM's (check out the Camaro-Mustang comparos) that are not government funded and bankrupt.

        Great job on another half star post!
      • 5 Years Ago
      "With Chrysler still knee-deep in bankruptcy hearings and Ford still fighting for profitability itself, a bloodthirsty Blue Oval wouldn't look all that graceful. "

      Chrysler will exit bankrupcy in 2 days.....

      While I am die hard Chrysler fan, I don't see why Ford shouldn't do this. It's an clever scheme. I won't be in their dealerships, I'm waiting on the '11 Grand Cherokee and Charger.
        • 5 Years Ago
        I'm with you aa[ro]n. The choice of words used in these blogs clearly indicate that "blogging" does not equal "journalism." How can you be "knee-deep" in bankruptcy proceedings when you are emerging in a couple of days?

        And I'm waiting for that Grand Cherokee too!
      • 5 Years Ago
      Lets give this man a hand, he is absolutely right. Oh yea, I am a big Mopar fan myself :-)
      • 5 Years Ago
      I don't necessarily think Ford has "won" yet. They still have a lot of debt, and I don't believe they are profitable at this moment. They have a long road ahead.

      What Ford *did* do was refuse government assistance. They saw the strings attached, and said "No thank you, we will try and weather the storm alone". If they can keep going and bring their sales up, and become profitable again, then yes Ford will win. I personally think they will, but who really knows.

      I also think some people won't buy GM because it's like giving more money to the government. That or the agenda of the government ("green" cars) will be all they offer and the market simply does want (I base that on the amount of hybrids sold now).
        • 5 Years Ago
        @DesiAuto

        Ok, I don't know for sure they decided not to take bailout money because of the stipulations or whatever reason, but Ford was with the other two making a case to get bailout money. If they knew they had enough money to be fine, then why even go up before Congress to begin with? It just does not make sense to put yourself in that position and know you don't need it.

        So, I will amend my statement (since I can't edit lol)

        What Ford *did* do was refuse government assistance. I am GUESSING they saw the strings attached, and said "No thank you, we will try and weather the storm alone".
        • 5 Years Ago
        "They saw the strings attached, and said "No thank you, we will try and weather the storm alone". "

        You are wrong in saying the above.

        Ford already had enough funding from several assets it mortgaged soon after Mullaly joined. They were ready to weather the storm alone well before December 2008.

        Don't make things up.
        • 5 Years Ago
        Wow.............. short term memory is not a strong point of some, I see.

        Mulally let himself be berated before Congress, in December, for 2 reasons.

        1) If GM and Chrysler did not get any assistance, and had an uncontrolled BK (with no DIP financing), they would have gone Chapter 7 in short order. This would have destroyed the supplier base, and hurt Ford badly. Thus, it was support.

        2) As a smart manager, he needed to see what the deal would be. If the government just offered low rate/no rate loans, Ford could have used some of that to pay off some of their existing debt.

        That is called looking at all your options, and smart money management. Ford had no reason for any bailout/loan at the time, as they had about $25 Billion in liquidity vs the other 2, who would have been closed within a week............. unable to pay their bills.
        • 5 Years Ago
        You make good points. Ford saw that making a deal with the devil in Washington would sell too much of their soul.

        Ford will still have the flexibility to manage their product portfolio. You can guarantee with Chrysler and GM being micromanaged from Washington they will be forced to make "green" products whether there is truly a market for them or not.
      • 5 Years Ago
      I wish Ford dealers would remember these times. I pray that more ppl around F/L/M dealerships won't result in poor customer experience.
      • 5 Years Ago
      So wait, you're telling me it's fair for GM and Chrysler to take taxpayer money and to use it to INCREASE their incentives to try and sell more cars? But it's not fair for Ford to use their own money to do the same?

      This is not news and should not be a blog post. Quite frankly, Ford should do whatever it takes to get ahead - so we can hope they'll be able to survive without taxpayer dollars.
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