Ford offering extra incentives to "orphaned" Chrysler owners?
The incentives range between $500 and $1,000, but they're only available in select regions at this time. The extra cash will help customers that currently own Chrysler vehicles since resale values of Pentastar-branded vehicles have plummeted over the past few months. Many Chrysler dealers that are losing their stores also own Ford dealerships, and the incentives should also help those dealers keep the customers they've cultivated over the years.
According to Automotive News, Ford officials are trying to be very careful not to send the message out to customers that the automaker is gloating about its comparatively positive position. With Chrysler still knee-deep in bankruptcy hearings and Ford still fighting for profitability itself, a bloodthirsty Blue Oval wouldn't look all that graceful.
[Source: Automotive News - Sub. Req. | Image: Karen Bleier/AFP/Getty]
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