Ford is primed to receive a bump in sales as a result of the bankruptcies of General Motors and Chrysler, and the Dearborn-based automaker is picking and choosing where to take share from its domestic competition. One area ripe for conquest are customers who've purchased vehicles from soon-to-be closed Chrysler dealerships. Ford is banking that those customers are going to feel left out in the cold, and the automaker is going to provide some sweet deals to bring those consumers over to the Blue Oval.
The incentives range between $500 and $1,000, but they're only available in select regions at this time. The extra cash will help customers that currently own Chrysler vehicles since resale values of Pentastar-branded vehicles have plummeted over the past few months. Many Chrysler dealers that are losing their stores also own Ford dealerships, and the incentives should also help those dealers keep the customers they've cultivated over the years.
According to Automotive News, Ford officials are trying to be very careful not to send the message out to customers that the automaker is gloating about its comparatively positive position. With Chrysler still knee-deep in bankruptcy hearings and Ford still fighting for profitability itself, a bloodthirsty Blue Oval wouldn't look all that graceful.
[Source: Automotive News - Sub. Req. | Image: Karen Bleier/AFP/Getty]