• 73
GM explains "New GM" in new commercial – Click above to watch video after the jump

There are lots of places you can find official information about what's happening to General Motors right now. In addition to www.gm.com/restructuring, GM has also launched a new website called re:invention. Already stocked with announcements and explanations regarding the company's filing for Chapter 11 bankruptcy this morning, the website also features a handy, dandy commercial that boils down the essentials to bite-sized, bumper sticker slogans.

The minute-long commercial, which can be viewed after the jump, admits right off the bat that "No company wants to go through this," and goes on to frame the situation like this: "GM needs to start over in order to get stronger." Amidst a siezure-inducing barrage of scenes from Americana, the narrator explains in a nutshell that the old way wasn't working and the new way will be "Leaner, Greener, Faster, Smarter."

Follow the jump to view the video for yourself and let us know if it gets the right message across about "New GM".

[Source: re:invention]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 6 Years Ago

      I don't see it doing much to bring buyers back into the showrooms.
      • 6 Years Ago
      Too bad GM was too arrogant to listen, and therefore was the last one to realize that they needed to become "Leaner, Greener, Faster, Smarter".

      My take:
      Leaner -- clearly
      Greener -- probably
      Faster -- what does that even mean?
      Smarter -- I highly doubt it. Not if all their hopes are pinned on the Volt.

      My suggestion:
      Less ugly, less cheap, less boring, less duplication

      Since they clearly have no taste and don't know how to make attractive cars, I certainly hope they are actively seeking out someone who does.

      • 6 Years Ago
      Have taxes actually increased yet? I'm sure they will in the future if the plan fails, but so far we don't actually have an investment, just a future obligation if things go South. Soo....lets hope this whole thing works then!
      • 6 Years Ago
      you guys are worrying about 40 billion that we will eventually get back when we sell our stock... how about the 700 billion that the banks got so that they could go on vacation?
      • 6 Years Ago
      If the government owns GM, why not just print another trillion dollars and buy Toyota, too?
      • 6 Years Ago
      So... What is the purpose of keeping GMC? Why make vehicles that are different enough to drive up cost? I can understand Cadillac, and I can understand Buick (kind of). But I do not understand GMC at all.
      • 6 Years Ago
      I think it's a good ad and GM has to broadcast it. Yes, GM was killed by bad management and a greedy UAW that forced GM under strike threats to make promises the company couldn't keep.

      It's too bad that lousy management and the UAW couldn't see what was happening years ago--GM has been in decline for at least 30 years!

      Cheap gas and prosperity gave the company some good years as a truck and SUV company, but that era is gone.

      There IS a place for Chevy, Buick, and Cadillac, and a simple message is needed to tell the public that GM is still in business and has products worth buying. A well managed and downsized GM can succeed although the government's influence is likely to be an impediment.

      The best outcome would be for GM to generate a profit so the government can sell its stock and return GM to entirely private ownership.

      I think the taxpayers will be into GM for many years, but I hope I'm wrong.

        • 6 Years Ago
        Where are they going to sell Buick? Buick is paired and sold w/ a sister brand.

        Are they going to rebadge on half of Chevy cars as Buick and the other as Cadillac?

        Is Buick going to be a middle brand, little better then Chevy but not so much as Cadillac?
      • 6 Years Ago
      The moment the creepy - yet calming - voice over talked about "fewer, better models" I instantly thought about Apple; when they were months away from bankruptcy and Jobs came in and just cut lines and lines of products.
      • 6 Years Ago
      My mother bought a new Trailblazer in 2005. 2 months into ownership and the rear bowtie fell off. Local dealer said she must have been "off roading with it". They glued a new one on. 3 months into ownership and the plastic plate surrounding the license plate fell off....local dealer ordered anew one, spray painted it black (to match her pewter-colored SUV) and tried to tell her it was her fault for not specifing that she wanted it color-matched (like the original one was right before it fell off). Mom and Dad are in their late 60's and are died-in-the-wool GM people so she decided to get rid of the 05 before something else happened and got an '07 Trailblazer. 1 month into ownership the front bowtie went from a gold color to a clear color (as the foil peeled off from the inside). Local dealer (she'd bought 2 $35K+ vehicles from them in under 36 months) said it was cosmetic and not covered under warranty. Less than 30 days off the lot, mind you! 6 or so months later and the radio's CD player began eating cd's. Dealership replaced it twice before giving up and telling her she did not know how to operate it. 1 year into ownership and the back glass began leaking. Rather than replace the seal, the dealership used black silicone to seal it up. When I complained they practically threw me out of the dealership. This year she has had 3 tire pressure monitors go out. My parents are loyal, but they will not be in the "new car buyer's group" for much longer. I and my children however...

      Some of you may think it's time to take another look at GM, but I'll stick with my Mazda 3S (the one that says FoMoCo all under the hood)...and yes, I'll be passing my experiences with GM to my children as they are the ones who will be paying for it...
      • 6 Years Ago
      They should have slipped in a quick thank you for taking so much of our money.
      • 6 Years Ago
      GM will introduce a new program "we'll pay when you pay"

      Buy any GM car or truck and they will give us our money back after all the workers, managers, suppliers, and dealers are paid.
      • 6 Years Ago
      It's true that no company wants to go through this, and also that no company should be allowed to, really. We're not witnessing the death of the American car. Ford is stronger than ever. This commercial feels like a slap in the face.
    • Load More Comments