• Jun 1, 2009
According to a report by the Wall Street Journal, General Motors plans to announce a tentative sale of the Hummer brand less than a day after filing for Chapter 11 bankruptcy protection. Although GM won't release the name of Hummer's (possible) future owner(s) on Tuesday, the WSJ's sources say that a deal could be struck by the end of the third quarter and the H2 and H3 will continue to be produced at GM's plants in Indiana and Louisiana.

It's been widely accepted that if GM couldn't offload Hummer this month, it would be killed during the bankruptcy proceedings, and the General has been entertaining bids from a interest parties, including a Chinese firm, for somewhere in the sub-$500 million range since late last year. When the announcement is made tomorrow, expect GM to be hyping the sale as part of its turnaround efforts and that the SUV purveyor's new parent will continue to work on expanding the Hummer line, including the production of future alternative-fuel models.

[Source: Wall Street Journal]


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  • 36 Comments
      • 5 Years Ago
      I'm holding out hope for Hummer. If they simply redo the H3 and get the Hx/H4 into production it might regain that flare and be a nice little niche brand. If the H4 ever comes into existence with decent fuel economy and an engine that can move it along the highway, I would definitely consider buying one, especially if it looks anything like the bitchin Hx concept.
      • 5 Years Ago
      I honestly can't remember the last time I saw a Hummer on the road.

      It's about time, GM.
      • 5 Years Ago
      Hummer also occupies a unique niche that could better exploited. Figure Hummer competes with Jeep and perhaps Land Rover but that might be a stretch. What does Saturn and Pontiac compete with? Chevy, Ford, Toyota, Honda, Hyundai, Kia, Nissan, and on and on. So competiton for Hummer is far lighter than for Saturn and Ponitac.

      That's why I think GM is willing to kill of Pontiac. GM is afraid of someone bought the Pontiac name and turned it into something decent it would become competiton for Chevy. If Hummer turns into something worth while it's no big deal because GM will no longer compete in that segment.

      • 5 Years Ago
      "'I'll buy that for a dollar!"
      • 5 Years Ago
      Your all obviously liberal greenie idiots!

      Hummer had the most potential! Under 500 million this is a steal. Lots of us want and need 4x4 trucks, good ones. The H3 is the ONLY vehicle to have lockable front and rear diffs, can ford something like 40 inches of water, etc.

      Hummers - even the H3, BLOW away jeeps, land rovers, etc. dollar for dollar.

      Add a hybrid powertrain like that shown recently and you have an amazing vehicle that will get well over 50mpg - they claimed 100mpg.

      The point is, hummer is a fantastic brand.

      What I love is everyone hates hummer for being so unfriendly, but I never hear those same libs slam subaru for their 18mpg cars.

      LOTS of vehicles - even ones you would never suspect, get horrible mpg WITHOUT being anywhere near as capable.

      More ignorance on behalf of the American people, the same idiots who gave us Obama!

      You should be more pissed your A-hole Prez just nationalized the auto industry, has taken over banks, mortgage and insurance companies.

      Impeach him and deport every dumb SOB that voted for him!!!

      We need smart citizens, NOT stupid know nothing autoblog readers who think everyone should drive a prius!!!
        • 5 Years Ago
        Sorry to pour cold water on your argument, but seriously, I think "your" (sic) the idiot.

        Are you seriously trying to tell me that the primary market for Hummers is off-road enthusiasts and wilderness dwellers. I would speculate that the vast majority of Hummers have never been off-road and those that have would only have done so a handful of times. Granted, America has a diverse landscape with areas that are inaccesible but for the most part it is remarkably well connected i.e.; you can go most places using roads. As a consequence, Hummer should only ever have been a minority brand.

        Despite my personal view; that poor fuel economy and carbon dioxide emissions are only justified in a performance vehicle used for pleasure only, It's still not really fair to target Subaru. I'm not entirely sure of which vehicle(s) you refer to when you talk about "18mpg cars", but here in the U.K. the Subaru Impreza STi has the worst fuel economy (22 u.s mpg) and it is a performance vehicle of the aforementioned variety. However, this is contrasted with a range of economical models including the Justy (48 mpg). Hummer has a range solely comprising gas-guzzling SUV's, half of that range, has no real off-road ability.

        Having established that the H2 is a totally pointless vehicle, I move on to your claims for the H3:
        Firstly the H3 cannot ford 40 inches of water, it can ford 24.
        Secondly it is soundly beaten by the Land Rover Defender when it comes to slope ascent and descent. You should note that the Defender is cheaper. Finally it has terrible on road manners. If you really live in conditions that require capabilities like these then buy a Defender; it has better fuel economy and road manners.

        If this whole diatribe has sounded like a plug for Land Rover then my apologies. It simply occurs to me that the main reason people buy Hummers is because they (mistakenly) think they're safer, or that they act as a sort of penis extension for those who are insecure. In both cases I can think of better vehicles for the job. It also occurs to me that perhaps writing this reply was a waste of time because you already seem too far gone for reason.
        Christopher
        • 5 Years Ago
        nobody carps on subaru for a vehicle with sub-par fuel economy... you have to understand about this that only domestic auto makers are reguarded as evil titans of gas swilling cars and trucks. subarus are japanese cars and as such are exempt from such criticism. there could be hundreds or even thousands or tens of thousands of tundras and land cruisers for every prius and toyota would still be "green." on the other hand if the domestics actually turned their too little too late rumps around and actually had a full fleet of 40-50mpg cars that sold well and one pickup truck and suv model that sold in modest amounts to those who actually needed it, the domestics would still be evil, producing a truck that gets poor mileage. "U.S. media 101"
      • 5 Years Ago
      The Chinese Govt is buying Hummer. This is the begining of the shift in the World Leader of Autos. Detroit to China.

      As a previous poster stated, China will be buying two factories and a dealer network. They could care less about Hummer, they just won merely on the fact they they will own the icon of the US Army.

      What this does for the moral of the people in China is huge!!!!

      We are crumbling due to GREED and this is the begining of the end of our reighn sadly.





        • 5 Years Ago
        On the plus side, in a few months we could see the new Happy Wang Hummer hit the streets.
      • 5 Years Ago
      I can appreciate the fact that a plant or two may stay open if hummer is purchased, but my question is, is there any demand for a hummer that they even need to be built at all?
      • 5 Years Ago
      In the 1990's Hummers were a great fad. Now it seems that the Prius is the great automotive fad.
      • 5 Years Ago
      Look i just want to make this clear, Hummer has a HUGE name recognition, especially with young people. How many rap videos did you see that feature F-150 or Honda Accord? How many rap videos did you see with Hummers in them, hundreds. I have yet too see a single self respecting ho park her ass on anything but Hummer in a rap video. This car has that cashe that some many products out there lack, it has street cred.

      My point is, do not kill Hummer, refresh it.
        • 5 Years Ago
        I'd prefer my ho's on the hood of a Bently...
      • 5 Years Ago
      Finally you guys started reading WSJ, how about an investment advise? Should i invest into that Bizarro GM (bad GM).

      Seriously, Hummer can be a very popular SUV again, they just need to refresh their cars. I was on auto shows for many years, and year after year young people were all over the Hummers, Hummers are cool, hip, people want them. Right now the design is a little stale, as i said they need to refresh the brand a little and see young and spoiled snap Hummers again.
      • 5 Years Ago
      I love the logic of most of the posts here. It basically amounts to a bunch of haters saying "I don't like it! I can't afford one! People who can are stupid! Get rid of it!"

      Money talks. Someone bought Hummer, that's the bottom line. Sorry if someone else conducting business with their money offends some of you.
      • 5 Years Ago
      Why would anyone want that train wreck known as Hummer?
        • 5 Years Ago
        Because Hummer is a viable product in countries that actually utilize their own resources. Unlike the US, where we artificially limit what we can domestically drill and refine, which forces us to rely on imports from volatile regions that subject the resources to speculation and unnatural pricing fluctuations.

        In the US, if we'd just drill gas would be consistently cheap and Hummers would be aok. We won't, so they aren't. But that doesn't mean the aren't elsewhere, much to the consternation and dismay of the greenies.
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