• May 30, 2009
New Zealand Mitsubishi wants you to buy a Triton ute, and to lure you into doing it they're using goats -- because really, who can resist a goat? Said Mitsu's New Zealand sales and marketing manager, Peter Wilkins, "three years of drought has severely depleted sheep and beef populations, so what better time to float the goat?''

But wait, there's more! If you don't end up taking the goat -- said to go well with the Triton because goats are "hardy, versatile units which will integrate directly into existing farm operations'' -- a goat-free package is available. That will get you a 5-year extended warranty, five vehicle fitness inspections, five thousand km of road user charges paid, five years of roadside assistance, and $500 worth of Triton accessories.

New Zealand Mitsubishi, working hard to... get your goat. (Sorry, had to...)

[Source: Courier Mail]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 24 Comments
      • 5 Years Ago
      Very strange looking truck, but great incentive. Certanly gets my attention. Anyone who buys this and opts for the goat-free package is an idiot. Goats f'ing rule
      • 5 Years Ago
      I prefer the Pontiac Goat.
        • 5 Years Ago
        well...somewhere in MI, Rick W is slapping his forehead and goes "why didn't I think about that? Buy a Silverado, get a free bull".
      • 5 Years Ago
      Mmmm I can almost taste that goat...yum.
      • 5 Years Ago
      Eh, heard this on Bob and Tom yesterday.
      • 5 Years Ago
      is a goat worth that much?? all those options you get if you drop the goat lol
      • 5 Years Ago
      I think you’ll find that Mitsubishi actually stole this idea off a small nz cardealer up north who are still running their goat campaign. mitsi have obviously been trawling youtube for idea to pilfer.

      Have a look and decide yourself - he puts up a compelling case:
      http://www.youtube.com/watch?v=XnmuGecExtU

      VA:F [1.2.0_562]
      • 5 Years Ago
      That is one ugly truck.
        • 5 Years Ago
        Ugly. Nuff said.
        • 5 Years Ago
        I think it's so ugly it's cool. Unlike the Honda Ridgeline, which is so ugly it's... ugly.
      • 5 Years Ago
      Keep the truck, I'll take the goat.
      • 5 Years Ago
      So, is the goat covered under the same warranty as the truck?
        • 5 Years Ago
        Probably not.

        I hear those things absolutely *eat* tires.

        ;-)
      • 5 Years Ago
      How long before mitsu tries this in the US?

      "Come one, come all! Buy a Lancer, get a Goat!"
      "A Goat? Have we all gone mad?"
      "That's not all Peter, we also have hot beverage mugs and free balloons for the kids!"
      • 5 Years Ago
      Didn't Ford try a similar stunt with ponies to move the slow-selling Edsel? This was long before my time, but I do recall reading that it did not end well.
      • 5 Years Ago
      "...float the goat."

      That sounds plain wrong...
    • Load More Comments