Toyota's third-generation Prius couldn't come at a better time for the automaker. Sales of just about every one of the company's models are down, and the Aishi, Japan-based automaker lost $7.7 billion last quarter. To make matters worse, sales of the second-generation Prius hit a wall in April, with sales in the U.S. dipping to 8,385 units, down 65% versus April 2008 levels. But the ebb in that model's sales could have a lot more to do with the imminent arrival of the 50 miles-per-gallon 2010 Prius, which is now in production.

Early reports coming out of Toyota are that the 2010 Prius is primed for big sales. There are already 80,000 global orders for the Prius, and some reports (which Toyota has so far denied) have 110,000 orders of the King of Hybrids. Toyota spokesman Paul Nolasco says the company is "considering steps to increase production to meet demand." Meanwhile, rumors have been flying that Prius facilities were back on overtime, with reports from the Kyodo News saying that Toyota has increased Prius production from 43,000 units to 50,000. Toyota has squashed those rumors so far, but if the brisk demand for the 2010 Prius remains steady, increased production is all but inevitable.

[Source: The Detroit News]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X