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Toyota's third-generation Prius couldn't come at a better time for the automaker. Sales of just about every one of the company's models are down, and the Aishi, Japan-based automaker lost $7.7 billion last quarter. To make matters worse, sales of the second-generation Prius hit a wall in April, with sales in the U.S. dipping to 8,385 units, down 65% versus April 2008 levels. But the ebb in that model's sales could have a lot more to do with the imminent arrival of the 50 miles-per-gallon 2010 Prius, which is now in production.

Early reports coming out of Toyota are that the 2010 Prius is primed for big sales. There are already 80,000 global orders for the Prius, and some reports (which Toyota has so far denied) have 110,000 orders of the King of Hybrids. Toyota spokesman Paul Nolasco says the company is "considering steps to increase production to meet demand." Meanwhile, rumors have been flying that Prius facilities were back on overtime, with reports from the Kyodo News saying that Toyota has increased Prius production from 43,000 units to 50,000. Toyota has squashed those rumors so far, but if the brisk demand for the 2010 Prius remains steady, increased production is all but inevitable.



[Source: The Detroit News]


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  • 12 Comments
      • 5 Years Ago
      It's the car for people who think Sketchers are shoes.
      • 5 Years Ago
      I would much prefer that a company like GM, which has some interesting cars, survived the present economic situation, than for example Toyota and several other asian brands, which only make completely unexciting, bland cars, some of them downright catastrophic design-wise like the new Lexus HS250h.
        • 5 Years Ago
        Let me see...Pontiac Solstice, Chevrolet Camaro, Corvette, Opel Insignia, Astra GTC, Opel GT, and others.
        • 5 Years Ago
        Which cars that GM sells would you consider to be 'interesting'?

        I don't see what is so fascinating about GMs cars, they are just as much appliances as Toyotas vehicles are, just cheaper and less reliable.
      • 5 Years Ago
      I tell u if the hybrid fusion had a distinctive shape it would sell better... i would love to see autoblog to a comparo between the insight, fusion and prius...
      • 5 Years Ago
      I like the new design. I'd buy one if it wasn't a hybrid.
      • 5 Years Ago
      If Toyota try really hard, they could make the wheels on that car even smaller, but they would have to try REALLY hard!
      • 5 Years Ago
      That door stop looks more and more like a Pontiac Aztek with every revision.
      • 5 Years Ago
      I can't stand that Senor Prius mustache of a grill that it has.
      • 5 Years Ago
      And it could be that Toyota is telling a big Old lie.