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Cadillac SRX coming this summer, priced at $34,155
The second-generation 2010 Cadillac SRX will be rolling into showrooms later this summer with a base price of $34,155. Jumping into the crowded luxury crossover segment, Cadillac hopes to lure customers with the SRX's fuel efficient 3.0-liter direct injected V6, technical features, and versatility. Of course, they've thrown in a dose of Cadillac's "visual appeal and driving character," says Steve Shannon, executive director of marketing for Cadillac. "We believe the Cadillac SRX offers emotional appeal to a segment previously devoid of much of that," he added.
Joining the Cadillac SRX later in the summer will be the 2010 Cadillac CTS Sport Wagon. The Sport Wagon mirrors the CTS sedan in design and features, yet it offers nearly double the cargo space. The standard engine in the CTS Sport Wagon will be the same 3.0-liter direct-injection V6 as is found under the hood of the upcoming SRX. Check out the press release after the jump for more details.
Gallery: 2010 Cadillac SRX Live
Cadillac Launches Two New Vehicles This Summer
DETROIT – Cadillac's model lineup expands with two dramatically-designed new luxury vehicles that also bring new dimensions of versatility and efficiency to the marketplace. Cadillac announced today that the 2010 SRX Crossover, scheduled to begin production this summer, will be priced aggressively starting at $34,155.
Later this summer, the acclaimed CTS family will expand again with the arrival of the CTS Sport Wagon. Together with the all-new SRX, these two dynamic new Cadillac models are in sync with the changing priorities of today's luxury consumers.
"In a tough market the new SRX and CTS Sport Wagon are the right products at the right time, says Steve Shannon," executive director of marketing for Cadillac. "They offer new dimensions of versatility and fuel efficiency, along with Cadillac's signature design and technical features."
The all-new SRX launches into the strong luxury crossover vehicle segment, a category that now accounts for nearly one-fourth of all luxury vehicles sold in the U.S. market. The SRX features new downsized and fuel efficient engines in a completely redesigned vehicle that delivers a dynamic alternative in terms of visual appeal and driving character.
"We believe the Cadillac SRX offers emotional appeal to a segment previously devoid of much of that," says Shannon. "At the same time, it also has very practical new features such as advanced All-Wheel-Drive, and an efficient standard 3.0-liter Direct Injection V6 engine. And with an entry price of $34,155 the new SRX presents an attractive offer to consumers, while taking on the traditional segment leader aggressively."
The new CTS Sport Wagon offers the same design and technical features of Cadillac's centerpiece model, the CTS sport sedan – but in a wagon body style that effectively doubles the car's cargo space. The new Sport Wagon includes the same 3.0-liter Direct Injection engine that serves as the standard engine in the new SRX. In the Sport Wagon, highway fuel economy is estimated to reach 28 mpg.
Both the new SRX and CTS Sport Wagon will be presented in a special video webcast from one of Cadillac's design studios. Visit www.cadillacstudiolive.com for an inside look at the highlights of both new models.
Reader Comments (Page 1 of 4)
Coolio 4:08PM (5/27/2009)
"In a tough market the new SRX and CTS Sport Wagon are the right products at the right time, says Steve Shannon,"
Closing quotes in wrong spot
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Vincenzo 4:40PM (5/27/2009)
Man that steering wheel is so hideous / dated...gscreams first gen cts interior...computer tower coming out of the IP....The exterior?? re badged saturn...proportions are not good...Why does caddy need another suv?? didn't you learn from Pontiac suv's...not every brand needs a F-ING suv. This should have been a eurotrash looking Avant wagon..slammed with big wheels...alcantera leather...leave this to saturn-i mean Penske...nice try GM
KeatMP 6:13PM (5/27/2009)
@ Vincenzo
Wow. You're a douche.
MoonRover 8:24PM (5/27/2009)
Wow Vincenzo, lay off the methane, that stuff is dangerous.
Frylock350 9:55AM (5/28/2009)
Can you read Vinnie? Caddy's releasing the CTS sport wagon as well, which should satisfy any eurotrash wagon needs.
Sanders 4:11PM (5/27/2009)
I always liked these station wagons. Not too big and not too small. Mileage could be better.
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larry a 4:18PM (5/27/2009)
Mileage ain't that bad, my mom is looking at crossovers and just about every one we looked gets less than 23mpg hwy. And we've looked at a LOT of crossovers..
Dave 4:09PM (5/27/2009)
This looks so much better than the previous generation, though I doubt it's going to change anyone's mind who has already decided on a Lexus or Mercedes.
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larry a 4:12PM (5/27/2009)
Yep, its most likely going to be the same customers who bought the first gen SRX.
sophie 4:29PM (5/27/2009)
You guys are nuts. At that price, even for what an "entry-level" Caddy would offer, this is not only an RX-killer, but easily an MKX killer, X3 killer, RDX killer, etc. Only the GLK is priced competitively with this, and who would buy that thing?
I'm a no-domestics-ever-buying (unless we're talking vintage Jeeps) import lover. But come on, at that price?
I can't wait to see these instead of RX's.
tsg915 4:10PM (5/27/2009)
Great job GM! Can we offer any more cheap looking interior plastics? You might be in better shape if you offered quality over budget.
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Will 4:14PM (5/27/2009)
The interior is actually very nice. My dad has an 08 CTS and the quality is a big step from the previous gen CTS. The same is true with this car.
shethj 4:14PM (5/27/2009)
Cheap compared to what? This interior looks better than whats found in the RX or GLK.
Serge 4:27PM (5/27/2009)
This thing has a completely leather dash and door panels... it's the only crossover I know that has that... the wood trim looks good and the console looks like it's based on the CTS, and that means it has very high quality plastics. From what I saw in pictures and at the NY auto show, this will be the best mid-size luxury crossover... in terms of interior design and quality anyway. And with the 300hp TT V6, it should outperform the competition as well. We'll have to wait for comparison test between the Q5, GLK, RDX, X3, RX and the MKX.
Tourian 4:57PM (5/27/2009)
@Serge
Good observations, but it doesn't matter what materials they use. The haters will say its cheap and has poor fitment without every examining it first hand or comparing it directly to what it competes against in segment.
tsg915 6:18PM (5/27/2009)
Save $10,000 and buy the 2010 Chevy Equinox which the Caddy is based on!
Mr.Oak 7:44PM (5/27/2009)
Thank goodness not everyone thinks like you, Lexus would not be able to sell anything. Save the LS, everything in the Lexus line is based on a downline Toyota product.
MoonRover 8:28PM (5/27/2009)
And maybe you wouldn't have cooked your brain in the noonday sun had you worn a hat.
Serge 4:11PM (5/27/2009)
Looks good :)
I wonder how the 2.8L TT V6 version will perform...
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MikeW 7:00PM (5/27/2009)
Better than the tall geared 3.0.