• May 26th 2009 at 7:22PM
  • 4
Superman and the 2010 Toyota Prius - Click above to watch the video after the break

Apparently, even the Man of Steel wants to save on gas by purchasing a hybrid car. According to a set of pictures snapped by Danny Choo at a shopping mall in Yokosuka, Toyota is using Superman as a spokesperson of sorts to shill their latest 2010 Prius hybrid hatchback in its home market of Japan.

Click past the break to watch the commercial in its entirety, where you'll witness Clark Kent taking direction from his boss at the Daily Planet, Perry White, to go get a scoop on the newly-released 2010 Toyota Prius. Of course, a presto-chango switch into Superman garb allows Kent to report back with an impossible shot from overhead that shows the hybrid's inner workings. Must not have any lead in the hood, huh?

So, what do you think? Clever marketing or a classic what-were-they-thinking moment? Answer for yourself in our online poll after the break.

[Source: Danny Choo]


What do you think of Toyota's use of Superman to market the 2010 Prius?
It's clever... I like it 154 (50.8%)
Dumbest thing I've seen all day 126 (41.6%)
Super who? 23 (7.6%)

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    • 1 Second Ago
      • 6 Years Ago
      Superman can see through the hood, so where's the camera that can do that? There's a disconnect = "The dumbest thing I've seen all day."
        • 6 Years Ago
        It's quirky. I can see past it, but that doesn't make it a good commercial. It makes is subpar.
        • 6 Years Ago
        Don't you think you're taking it a tiny bit too seriously there? You'd also have to believe that in Metropolis there exists the new Toyota Prius, and that Perry White sent Clark Kent on assignment to go "GET ME A SCOOP!"

        Anyways, the commercial is mostly humorous, and now I want to run around calling every Prius I see a SUPERRRR HY-BU-RID CAAR!
      • 6 Years Ago
      I like it a lot more than the Jerry Seinfeld AMEX Superman commercials and I like those a lot.
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