• May 26, 2009
As the bidding to take over over the Saturn brand from General Motors nears its conclusion, it looks increasingly likely that Roger Penske will walk away with the "prize." Regardless of who takes control, all Penske is slated to receive is a network of dealers and a brand name. GM has already announced it will cease producing new Saturn cars at the end of June 2009, which means the new owner will have to line up another company to provide products for those 380-odd stores. One of the rumors making the rounds is Renault would be a supplier, however, as GM learned trying to import the Astra from Europe, importing cars from the continent is not a viable business plan under current exchange rates. It turns out the supply of vehicles could come from Renault Samsung Motors, the small South Korean maker that's 80% owned by Renault. That's a plan that could be financially viable with vehicles based on shared Renault-Nissan platforms. Hyundai has demonstrated that South Korea can produce quality products and priced aggressively as Saturns.

[Source: Automotive News - Sub. Req.]


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  • 24 Comments
      • 5 Years Ago
      Not to mention your #2 enemy, the KOREANS, who make underground NUCLAER TSETS 11!!!!
        • 5 Years Ago
        What's wrong with following up a BS comment with another BS comment?
      • 5 Years Ago
      Geo. Stewart: Yes France is sort of like that country, can't think of its name that cut a deal with an enemy (Iran) to funnel guns and money to insurgent group (the Contras). Shortly after they trained and armed a terrorist group, the mujaheddin in Afghanistan, who later morphed into Al Qadea and the Taliban.
      • 5 Years Ago
      No, "Samsung" here is Renault Korea. Samsung is actually demanding Renault Korea to stop using Samsung brand.

      Soon, Daewoo is expected to become "Samsung" under the Korean government's Daewoo restructuring plan, which calls for taking back the control of Daewoo from GM and reselling it to one of Korean capitals. The leading take-over candidate is Samsung, which is sitting on a $25 billion cash reserve.

        • 5 Years Ago
        At least Renault Korea's cars have a reputation for better quality than Hyundais and Nissans(It's odd that Renault Korea managed to get better quality out of Nissan models than Nissan was able to do) thanks to the legacy of old Samsung quality control system implemented before Samsung exit, so they are actually more competitive than current GM/Opel based Saturn line-ups in terms of quality.
      • 5 Years Ago
      From bad to worst.
      Wake up guys!!! Stop destroying the American industry. Now you surrender to your #1 enemy, the French? What is wrong with you people?

        • 5 Years Ago
        Actually Jim, you just live in the 1700s.

        in the current world, France has been widely rumored to have under the table dealings with several terrorist groups and/or on-the-outs countries, supplying arms, uranium,....

        truth or not, hmmm.
        probably so, not that its much different than what the CIA does in some arenas though we typically play on the same side as most of the Euro culture.
        • 5 Years Ago
        America's #1 enemy effectively just nationalized GM and is now setting his sites on healthcare.
        • 5 Years Ago
        France our #1 enemy? Did I fall asleep and wake up in the 1600s or something?
        • 5 Years Ago
        and the neocons are out in force yet again.
        • 5 Years Ago
        Every wealthy country has shady under the table dealing with rather suspect groups one way or another, but the same people who want to attack the United States at this point aren't exactly huge fans of France either. It's not like the US didn't support Bin Laden when it was in our best interests to screw with the Soviets.
      • 5 Years Ago
      Wow, does this mean US would have 4 South Korean manufacturers? Hyundai, Kia, Samsung (Renault) and Daewoo (GM)?

      This is looking like the Japanese invasion in 70s & 80s all over again.

      The domestics this time better be prepared, coz there aint gonna be another time!
        • 5 Years Ago
        But if the domestics are themselves now the importers then are they left to prepare against themselves? If Chrysler is going to import Fiats (or Nissan's or Chery's or whatever they can convince someone to sell them), GM's going to import Daewoos, and Saturn's going to import Samsungs....
      • 5 Years Ago
      Looking forward to American 3: Ford, Fisker and Tesla, competing with Korea 3 and Japan 4.
        • 5 Years Ago
        Fisker and Tesla are far too small, and their products too niche, for them to be a significant player.

        Besides, given Daimler's track record for purchases and mergers, Tesla might not be long for this world anyway ;)
      • 5 Years Ago
      Sounds like someone is missing his "Freedom Fries".
      • 5 Years Ago
      I thought GM was ceasing *development* of Saturns in June, but would continue to produce existing models for a couple more years.

      Or am I misremembering?
        • 5 Years Ago
        But what if the new owners say, "No thanks, we'll take care of it from here." Once the stores are bought?
      • 5 Years Ago
      Renault (Samsung) + Saturn = Return

      ;p
        • 5 Years Ago
        James... That was awesome.
      • 5 Years Ago
      Penske Automotive Group is part of a large conglomerate that encapsulates numerous businesses, most of which bear the Penske moniker. Penske Automotive Group comprises a number of companies and auto dealerships, some of the largest in the world, and they now will include Saturn Automotive in its entirety. Penske reached a deal with GM to purchase the automaker, which was due to shut down by 2010, for some cheap loans, and Saturn Penske will continue to receive the GM made vehicles until 2010, and they are looking for a new manufacturer to make the cars. It means expansion for Penske Automotive Group and debt relief for Saturn.
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