• May 26, 2009
UPDATE: Mercedes wrote us to say that the report of E wagon and cabrio delays is inaccurate, and "the cars are on schedule as planned."



There's a financial swine flu making its way through the car industry. Chrysler caught it and it proved terminal. Porsche was on intensive care for a moment but should recover. And now Mercedes, it turns out, has a runny nose and a little cough. The home of the three-pointed-star is delaying the introduction of the E-Class convertible and wagon in order to save money on development and marketing.

The E-Class convertible was due to be shown at the Frankfurt Motor Show later this year, but a report states we won't see the car unveiled until the Geneva Motor Show in 2010. In addition to the cash savings, it will also let Mercedes reveal the car much closer to convertible buying season. The E-Class wagon, described as a shooting brake and more design-driven wagon, won't bow until 2012.

The moves will allow Mercedes to stash money from E-Class sedan and coupe sales. It also lets Mercedes focus 2010 on the new CLS, its plans for the V6 Bluetec hybrid and, according to Auto Motor und Sport, a four-cylinder diesel replacement for the S-Class.

[Source: Auto Motor und Sport (translated)]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      Only the shooting brake is delayed and not the ordinary wagon as shown in recent spy pictures.

      The whole E-Class family consists of 6 different variants: sedan, wagon, coupe*, convertible*, cls and shooting brake(shown as a study in paris last year)

      * actually a mixture of c and e class components
      • 5 Years Ago
      Thats a nice picture of the front. The new E class is really growing on me. I know a lot of people dont like it, but I do. The rear lights are decidely Mercedes in design, and hark back to W210 style rear lights. The front end also was done really well. The interior is nearly the same as a S550 (I should know thats my daily driver)

      Its really an all around great car. You can bet an E550 model would be pretty gravy.

      P.S. Chazz is bitter
      • 5 Years Ago
      Actually, the E-Class Wagon and Convertible are very close to production,
      so the development costs should not be the main reason for the delay.

      I see them driving around Stuttgart almost every day - the wagons do not look
      totally different from the actual model, more like an evolution of it.
      They are camouflaged pretty much, though.
      The convertible just passed by me yesterday in a light blue colour and it
      looks like the E Coupé but with a soft top. Almost no camouflage, just a lfew stripes along the side line.

      BTW: Stuttgart City is a perfect place if you want to see future vehicles from
      Mercedes-Benz and Porsche.
      Right now, there are a lot of small Mercedes mules on tour in Stuttgart -
      disguised as Dodge Caliber and Jeep Compass!! I somedays see 3, 4 of
      them in line... I think, they are testing the underpinnings for the coming A and B Class...
      • 5 Years Ago
      Ahhh... Revenge is sweeet!!! I hope those German u-boats sink...
        • 5 Years Ago
        What revenge? Merc makes amazing cars for those able to enjoy them, and if you look way way back, I'm pretty sure the originators of Mercedes-Benz were responsible for the first motorcar. Makes you wonder if it wasn't Karl Benz' design that became mainstream, and another technology prevailed, what would we be driving today?
        • 5 Years Ago
        They are just delaying the release, that's all...

        Sorry to burst your bubble, but that doesn't mean Mercedes is dead.

        "Revenge" ?? You had something to do with this delay? What did you do to cause this?
      • 5 Years Ago
      BUT THEY SELL SO MANY WAGONS!
      • 5 Years Ago
      I still waiting for a car company to just come out and say "this economy cannot support us making all cars for all people, we are going back to our roots".

      Can MB really justify having C, E, S, CLK, CLS, SLK, SL, CL, SLR, R, GLK, M, GL, and the G class? I realize there are some shared platforms here but seriously you cannot be profitable with 14 classes to design, market and build.

      remember when Mercedes Benz had five different classes?
        • 5 Years Ago
        Yes, good post danotoriousb

        I don't find it too much either. Every car has its purpose and niche. Only the names are a bit overly complicated, whereas bmw has just 1-3-5-6-7 and variants and 2-4 for the future Z2 en Z4.

        Talk about having too much cars, whats that 5 GT and X6 all about?

        Anyway, the naming has its own charm as well, so no problem. (try the internal names of harleys, now that's hell! :p )

        The only one I could never really give a place as where it was supposed to be, is the CLK and CL. Both coupés based on E/C/? Especially CL vs CLK... The CLK was built in coupé and convertible version. When I click the CLK coupé on the website, I'm being redirected to the E-coupé. The CLK convertible still exists (until they make a E coupé convertible, then it will be gone too).

        So CLK will disappear as far as I can tell. But not you have the same problem, only now it's CL vs E-coupé? Both almost similar...
        • 5 Years Ago
        ....no?

        C class - "economy" sized entry level Mercedes
        E class - One of the worlds most popular sedans. Used by civilians, to taxis, to police to government worldwide
        S class - Pretty much the benchmark for luxury saloons
        CLK - Convertible E class initially, then based on C class (this is being phased out for E class coupe either way I believe)
        CLS - E class platform mate. For those who like the E class but arent a fan of its rather bland styling. A nice 4 door coupe option
        SLK - Small convertible offering
        SL- Large full size luxury convertible offering
        CL- Large full size luxury coupe offering
        SLR- Supercar offering
        R - Crossover offering
        GLK, M, GL, G - All have their respective markets as SUVs

        So yeah, its justified IMO. I dont rememeber Mercedes ever having 5 models. Maybe most folks in America dont know this, but Mercedes makes a lot more than just cars, they make a lot of the worlds trucks, they make vans, they make busses, its a lot bigger than you think.