- May 22, 2009
VIDEO: Go Daddy teases raciest-yet Danica Patrick ad for Indy 500
GoDaddy and Danica: Click above to view the commercial after the jump
Go Daddy commercials are well known for two things: 1) Having little to do with web hosting and domains, and 2) Making use of attractive women in suggestive situations. During the Super Bowl, Go Daddy threw racer Danica Patrick into a shower with a college German instructor. The two girls theme continues with a new spot that places Ms. Patrick in a vintage Ford Mustang convertible with a sultry female police officer that seems quite excited about web hosting.
To Go Daddy's credit, there is a lot more service selling in this 30 second spot, which predictably ends with a disrobing followed by an invitation to head over to GoDaddy.com to see what happens next. Go Daddy founder and CEO Bob Parsons called the teaser and full two minute web-only spot "the hottest commercial we've ever made." No arguments here. Hit the jump to view the 30-second teaser for yourself, followed by the Go Daddy press release detailing the airtime plans during this weekend's Indianapolis 500 race.
What do a Chinese restaurant in Kansas and GoDaddy.com have in common? Both apparently have a favorite to win the 93rd running of the Indianapolis 500 race Sunday. It's none other than Go Daddy Girl & IndyCar's Most Popular Driver, Danica Patrick.
In April, Patrick – who will be starting 10th in Sunday's race – grabbed a fortune cookie at a Kansas Speedway restaurant. The fortune inside simply read, "A four-wheeled adventure will soon bring you happiness."
"It always helps to have some luck, but Danica also has the drive and the focus...I've always loved that about her," said Go Daddy CEO & Founder Bob Parsons. "We are all wishing her the best for Sunday, but at the end of the day, for us, Danica Patrick is a winner either way – no matter the race results."
For a third consecutive year, GoDaddy.com is the Presenting Sponsor for the race broadcast on ABC, which airs Sunday at Noon ET. The Indy 500 is considered the 'Super Bowl of racing' and Go Daddy is set to debut a new GoDaddy-esque commercial featuring Danica during the broadcast.
In the commercial, Danica is pulled over for speeding on a deserted highway. The "Speeding" storyline takes a big twist and then invites viewers to see the cliffhanger conclusion online at GoDaddy.com. Network censors approved the ad weeks ago, but, because of the Internet-Only element, are requiring a Content Warning at the end of the broadcast ad.
"This is, by far, the hottest commercial we've ever made," Parsons said proudly.
Danica's no stranger to controversy, having starred in several Go Daddy Super Bowl commercials, including 2008's intended "Exposure," which the FOX network banned. It became an Internet-Only ad.
In February, Danica – the Web's Most Searched Athlete, according to AOL - was featured in the commercial TiVo ranked as the Most Watched ad of this year's Super Bowl. The Go Daddy spot, titled "Enhancement," set off a firestorm, including boycotts by conservative groups.
"A lot of people tease me about the Go Daddy ads because they push the envelope," says Danica. "But GoDaddy-esque ads are fun to make, fun to watch... you just never know what's going to happen!"
Go Daddy takes the checkered flag every time – as the world's #1 domain registrar with 35MM domains under management. Go Daddy is also one of the world's dominant Web hosting providers. Go Daddy offers 24/7 personalized customer care and 50+ products to enhance the online presence of its 6.6MM customers.
To learn more about getting online quickly and affordably, go to www.GoDaddy.com.
To see Danica's new Go Daddy commercial, "Speeding," click here.
To watch Danica race for history in the Indianapolis 500, tune in to ABC Sunday at Noon (ET).