• May 22, 2009
2010 Toyota Prius Modellista kits - Click above for an image gallery

To coincide with the official launch of the 2010 Toyota Prius in its home market of Japan, the automaker has unleashed a whole slew of styling and performance upgrades available through Modellista, its in-house tuning arm. There are three separate body kits available that offer varying levels of flair: Modellista Versions 1 and 2 and an Aero Tourer Kit. We're not so sure the exterior bits from the Aero Tourer kit actually improve the car's looks any, but perhaps they improve its already stellar aerodynamics somewhat.

Questionable aesthetics aside, there's also a few aftermarket bits that could potentially improve the car's handling performance, like optional 16-inch alloy wheels and a new set of springs that lower ride height by 20 millimeters. At this point, it's not expected that Toyota will import any of these kits outside of Japan, but, if you're really interested, there's always eBay.



[Source: Modellista via Le Blog Auto]


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    • 1 Second Ago
  • 29 Comments
      • 5 Years Ago
      None of these body kits look bad at all. I like the 2010 Prius design, a remarkable improvement over the appliance-like design of the last generation.
        • 5 Years Ago
        +1, I'm actually digging these.

        There are a few Prii running around the SF Bay Area on lowered (hopefully not just cut) springs and gunmetal alloys, I always get a kick out of that.

        If I could get one with a stick, I'd do it just for the ironic value. :-)
        • 5 Years Ago
        The Aero Tourer Kit actually improves the Prius by removing the god-awful protruding Toyota badge.
        • 5 Years Ago
        Sorry. There is no cure for hideously ugly.
        • 5 Years Ago
        I'm definitely liking the V1. The Aero Tourer is just "wtf" with the styling, but maybe it's a purely functional kit or something since it appears that the hideous blade is trying to smooth out the nose logo in the front.
        Now all we need is TRD to release some high voltage battery packs or something.

        All the comments about how this seems to miss what Toyota markets to misses the point that Toyota markets the Prius to everyone who wants to buy it, not just greenies. Probably gonna help a lot with the CAFE rating if the Prius looks hot enough to sell as a regular car.
      • 5 Years Ago
      You can't fix ugly.
      • 5 Years Ago
      Hahahahahaha!

      Sorry, but really? They want to attract the tuner crowd now? There's no way to reduce your smugness by the body kits. If I want an economical tuner car, I'd get a Civic.
        • 5 Years Ago
        @ Kiiks: Ha, nice! Don't think it'll fit, but there's always cardboard and duct tape.
        • 5 Years Ago
        My boss has a 2nd gen. One of these days when he's in a long meeting or something, we're gonna rice it out. I wonder if these kits will fit on it?
        • 5 Years Ago
        Toyota's in-house tuner provides such products for nearly every model they release to the Japanese market, even minivans, etc. Nothing new here, but I quite like those alloy wheels.
      • 5 Years Ago
      I guess it's cheaper than redesigning that wart of a nose. That front end is one of the least attractive on any production car ever.
      • 5 Years Ago
      these actually look pretty decent
      • 5 Years Ago
      So if new Honda insight have Mugen aero Kit, toyota must fightback by making kit for prius? gosh toyota kept copying honda here there
      • 5 Years Ago
      i like these better than the mugen insight.
        • 5 Years Ago
        Let's be honest, both are ridiculous.
      • 5 Years Ago
      Eh, not too bad. Some aspects should have been incorporated into the original design of the car, sans that chrome, er, thing, on the front.
      o-nics
      • 5 Years Ago
      Not bad looking, really..... utterly pointless and totally appealing to the wrong crowd that the Prius normally markets to, but not bad......

      • 5 Years Ago
      What's the point...
      • 5 Years Ago
      Not bad at all. Except for the one grille that looks like a blade.
        • 5 Years Ago
        agreed - looks like a cross between a 1st-gen Mercury Sable, and a current Acura.

        Lipstick on a pig, IMO...
        • 5 Years Ago
        Prius Aero Tourer Kit: The best a man can get.
      • 5 Years Ago
      Handling upgrades? These cars come, quite deliberately, with low-friction tires that trade grip (friction) for mileage. And a front-drive car dragging heavy batteries in the rear will never have the agility of a traditional front-heavy, front-drive car let alone a balanced rear-drive car. These "upgrades" are ridiculous.
        • 5 Years Ago
        Actually, the Touring trim comes with 16-inch V-rated Bridgestones, which add about 3 mph in the slalom and shorten 60-0 stops by 10 ft versus the standard super-low rolling resistance 15s.

        Also, the Prius' curb weight is 2,932 lbs., which makes it lighter than the HHR, PT Cruiser, Caliber, Impreza, xB, Jetta, or Rabbit, and near-identical to Mazda's 3 hatchback.

        Not saying it's a sporty car, of course, just getting the facts straight.
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