• May 19, 2009
Fiat's acting like it hasn't eaten in years, hungrily throwing down for the pieces of the business that troubled automakers are trying to spin off. General Motors Europe is seriously contemplating cutting free its Opel unit, and Fiat's Sergio Marchionne has been meeting with management and union higher-ups in Russelsheim about a deal that would see Fiat taking on Chrysler and Opel.

As part of the merger, rumors are flying that Fiat's sub-brand Lancia, good for about 100,000 units annually, would be shuttered. The Lancia dealer's association says this is nonsense, citing the brand's relative success in its home market. As the clock ticks down to the June 1 deadline for GM, all creative options are being explored, so you can be sure that a Fiat/Chrysler/Opel trifecta is but one of the possibilities getting scrutiny at the moment.

[Source: Forbes]


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  • 15 Comments
      • 5 Years Ago
      I don't find this very believable: Fiat have put too much effort and investment into the brand, and there's too much stuff (cf Lancia Delta Executive) in the Lancias which can't be found on other models. As far I know the Lancia Delta is still the only vehicle in the Fiat range with the 190hp twin-stage turbo Euro5 Multijet (as opposed to the 180hp version on the Saab 9-3 TTiD). LPG vesions of the Musa and Ypsilon have also come out, bringing the marque into the Fiat focus on low emissions. I just can't see this happening...

      • 5 Years Ago
      It's a shame, the new Delta looks amazing.
      • 5 Years Ago
      I must be missing something since I can't imagine anybody missing Lancia.
        • 5 Years Ago
        I would miss Lancia. not only for its fantastic 1st gen Delta or for my all-time favourite sportscar, the Flaminia, but I think this new Delta is gorgeous.

        also, in my dreams Lancia would be an upper division of Subaru, with more refinement and confort (and best materials as well) topping that superb Japanese powertrain.
      • 5 Years Ago
      "Yes, they do. It goes like this - Fiat > Alfa Romeo > Lancia. Something like Skoda > VW > Audi. Same car, same machinery, more leather and wood. And higher prices. For the same reliability and built quality."

      more like Fiat > Lancia. > Alfa Romeo , Alfa has been more different than the two others, Lancia has been basically just rebadged Fiat many years, but Alfa has some own engines and platforms... and reliability and built quality is not same in every brand , beacuse cars are made in different places and factories... imo Lancia could have been axex many years ago... it has got no investmenst than the ne Delta (lengthend Bravo).
      • 5 Years Ago
      Lancias are indeed plushed-up Fiats and share all the engines and gearboxes, and much else besides, but they have a mood of their own, and the new Delta, although built on a Bravo floorpan, has had it lengthened by four inches to give excellent rear legroom.

      I don't know when Lancia will reach true profitability for Fiat, but it does appear that if there is one local brand Fiat has to ditch it would indeed be Lancia. There again, Lancia and Opel don't really compete for the same buyers, so what would be the point?


      • 5 Years Ago
      Aren't what they build nowadays basically Fiats?
        • 5 Years Ago
        Yes, they do. It goes like this - Fiat > Alfa Romeo > Lancia. Something like Skoda > VW > Audi. Same car, same machinery, more leather and wood. And higher prices. For the same reliability and built quality.
      • 5 Years Ago
      Why would they pursue Saab if they plan on dropping it?

      As for Lancia, 100 000 units I guess if they don't see potential for the brand and they will be adding Opel, Chrysler, Jeep and Dodge anyway, why not drop it.
      • 5 Years Ago
      The new Delta is very good, and it will be the only (current) Lancia I will miss (if this axing occurs).
      That said, what is the difference between it and Alfa Romeo? Aren't both vying for the upper-end segment?
        • 5 Years Ago
        Alfa is the sporty brand, while Lancia is the luxury brand.
      • 5 Years Ago
      Lancia's main market is small, comfortable and luxurious cars like the Musa and the Ypsilon. They don't really overlap with anyone.
      So yeah, this is nonsense, especially because the rumour was spread from german media, who obviously hate the idea of having one of their companies fall into italian hands (payback for Lamborghini, heh heh.) and would do anything to throw some fear around to break the deal.
        • 5 Years Ago
        i would give up opel for lamborghini in a hearbeat, especially since opel isn't even owned by germans as it is (and hasn't been for half a century)
      • 5 Years Ago
      Good God Lancia will be saved since Germans prefer Magna to Fiat,
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