- May 19, 2009
Rumormill: Lancia could be axed if Fiat-Chrysler-Opel deal goes through
As part of the merger, rumors are flying that Fiat's sub-brand Lancia, good for about 100,000 units annually, would be shuttered. The Lancia dealer's association says this is nonsense, citing the brand's relative success in its home market. As the clock ticks down to the June 1 deadline for GM, all creative options are being explored, so you can be sure that a Fiat/Chrysler/Opel trifecta is but one of the possibilities getting scrutiny at the moment.