• May 15, 2009
Auto Union Silver Arrow Type-D - Click above for a high-res image

According to a report by 4Car, the Auto Union name could be revived with the merger of Porsche and Volkswagen. For those unfamiliar, the Auto Union moniker was coined during the Great Depression in 1932, when four German automakers – Audi, DKW, Horch and Wanderer – merged to create what's now present-day Audi. The four interlocked rings of the Audi logo represented the alliance, but the Auto Union name carries some baggage.

Made famous by the Silver Arrow grand prix cars of the '30s, and made infamous when Adolf Hitler commissioned Ferdinand Porsche in 1933 to create a German competitor to dominate the series, the name still carries a stigma post-WWII. Chairman of the Volkswagen Group, Dr. Ferdinand Piech, is said to have suggested the title as an umbrella corporation that would incorporate the two automakers, but considering its history and reputation, the name's resurrection may be ill-advised.

[Source: 4Car]


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    • 1 Second Ago
  • 28 Comments
      • 5 Years Ago
      I used to think the AU in Audi stood for Auto Union. I didn't know anything about its ties to Hitler. Maybe they should just let that name go and come up with something else.
        • 5 Years Ago
        Actually, Audi is the latin translation of 'Horch' which means "hear!". In 1909 August Horch was forced out of the car company he created himself and in 1910 founded Audi as a competitor, using the Latin translation to mock his adversaries at his former firm.
      • 5 Years Ago
      Yeah, great reasoning there Autoblog.

      Maybe you guys should also tell Mercedes to change their name, you know because of the evil silver arrows. Or Volkswagen. Or Ford, for that matter, as they provided trucks for the Wehrmacht.

      It must be hard trying to find a controversy in everything...



        • 5 Years Ago
        I've said it before and I'll restate it now. This is a blog that is owned by someone other than YOU! Being a blog, it is neither necessary or expected to be completely devoid of human opinion. If you don't like it go somewhere else. I'm sure that the owners of this blog can police the content of their articles effectively without tiresome comments from the peanut gallery.
        • 5 Years Ago
        We're just stating the concerns from 4Car's report -- not trying to stoke controversy.
        • 5 Years Ago
        not to forget GM ...which was by far the biggest truck supplier for Hitlers Wehrmacht
      • 5 Years Ago
      The Auto Union was an amazing car for its day and its heritage should be preserved. It's hardly the auto designer's fault that a dictator was running the country at the time.



      • 5 Years Ago
      So that's what Oompa-Loompas drive.
        • 5 Years Ago
        Take it easy, don't pee on yourself Polly.

        My first thought when I saw the picture was just that it looked like an Oompa-Loompa driving a car and it made me laugh so I posted that. I didn't mean anything bad about your Reichsmobile.
        • 5 Years Ago
        It's Nick Mason from Pink Floyd and yes, he looks like an Oompa Loompa:
        http://www.drummerworld.com/pics/drumpics8/Nick-Mason.jpg
      • 5 Years Ago
      Nick Mason really does look like a gnome when he's driving.
      • 5 Years Ago
      If the four interlocking rings of the old Auto Union represented the four constituent brands, how many freaking rings are they going to need this time around?

      Seriously though, I'd love to see the Auto Union name back.
      • 5 Years Ago
      I seem to recall that you could buy cars labeled Auto Union and / or DKW in the US in the 50s. Small, with two stroke engines.
      • 5 Years Ago
      I would think the Auto Union name is less infamous than Volkswagen. Besides there are planty of companies that have survived the Hitler stigma; BMW and Krupp come to mind.
        • 5 Years Ago
        yeah BMW's emblem is the propeller blades practically flaunt their defense origins
      • 5 Years Ago
      Oh, btw, Jonathan Mantle is a Brit. So there you go, 4CAR. Hate Auto Union.
      • 5 Years Ago
      Comment system broken again
      • 5 Years Ago
      Ah, people love this stuff.

      Prescott Bush was Hitler's investment banker. That didn't stop two of his offspring from becoming presidents of the US.

      I know, you don't believe me. Go look it up.
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