BREAKING: Fiesta Movement Agent reports car stolen, Ford tracking it live
by John Neff on May 15th 2009 at 3:53PM 
Buried within the noise that is Twitter this morning was a tiny tweet from Brooklyn-based Fiesta Movement Agent Jake Bronstein:
#fiestamovement car STOLEN. No, really. Police en route now. I almost couldve predicted this somehow.Jake's Hot Magenta Fiesta (above is the model we drove in NYC during our First Drive) is one of 100 Euro-spec models that Ford has loaned to selected "agents" across the U.S. We don't have many details, but we have confirmed with Ford spokesman Alan Hall that the car has gone missing.
Scott Monty, head of social media at Ford, has also confirmed the crime's occurrence on his Twitter page. Not only does Ford know one of its Fiestas was swiped, it's also tracking the hot property. All of the cars given to Fiesta Movement agents apparently have real-time GPS tracking devices that allow Ford to keep tabs on their whereabouts. Thus, Ford knows exactly where the stolen Fiesta is right now, which is convenient, because the local police apparently can't even locate the vehicle in their crime databases because it isn't an official U.S. offering.
As this is written, we can tell you the Fiesta is heading south on I-95 near Port Chester,
[Source: Ford, Twitter]
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Reader Comments (Page 1 of 5)
big J 3:57PM (5/15/2009)
its pretty stupid to steal a car with GPS
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ack154 4:14PM (5/15/2009)
I highly doubt that anyone dumb enough to steal this has any clue at all there was real-time GPS installed.
I wouldn't have even known that... but could have guessed given its importance here. Then again... I wouldn't be retarded enough to try to steal it.
big J 9:12PM (5/15/2009)
my mistake, by real time GPS I thought they were talking about an in dash navi unit.
From My Cube 3:56PM (5/15/2009)
no wonder it was stolen, its a sub-compact offered by ford that looks really damn good
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inteller 4:26PM (5/15/2009)
viral marketing folks. Please move along nothing to see here.
and Ford, since you are obviously looking, why don't you come back when you have the American version of this car to show. I bet you won't get the same responses.
And give us the Fiesta RS or ST.
Alvin 4:31PM (5/15/2009)
This is why we can't have nice things. Effing thieves.
Cellien 4:42PM (5/15/2009)
@inteller: Looking around the comments, you seem to be extremely bothered by this, whether it's a hoax or not. Why?
Can you say party pooper? You don't have to, I just called you out anyways.
Yaroukh 5:04PM (5/15/2009)
@inteller: I'm pretty sure everyone has second thoughts about this, and it probably came to everyone's mind that this could be just a (smart) PR... But you seem to be amazed by yourself that you 'revealed' that too, judging by how you keep posting "it is viral marketing!!!" under each and every comment. :))
Jake B 6:20PM (5/15/2009)
Goes to show how much of a life inteller has. LOSER!!!!!
Randy 3:01PM (5/16/2009)
No kidding. It's a great looking car!
I wonder though if they had the microchip key that's found on most Ford Lincoln Mercury products! The one that doesn't allow you to start the car without it... Or if it was flat bedded by a rival auto maker.... Or something like that!
Interesting...
mark lamb 5:57AM (5/17/2009)
Big Deal, On- Star could do this 20 years ago
izorro 3:58PM (5/15/2009)
Man I would give anything to see this on tv, it would be great publicity.
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inteller 4:21PM (5/15/2009)
Which is exactly why I am ashamed that Autoblog would stoop so low to cover this very obvious and lame attempt at viral publicity.
So who gets stuck with the false police report filing when this is all over with?
Alex 4:28PM (5/15/2009)
damn inteller who peed in your cheerios this morning?
The guy lives in NYC, is it really that surprising that his car was stolen?
Cellien 4:40PM (5/15/2009)
Yeah really inteller, give it a rest... :\
inteller 4:50PM (5/15/2009)
AWWWW ruining your viral PR fest?
tell your Ford marketing dreg friends why their "movement" doesn't seem to stop anywhere in the middle of the country.
Joe K. 9:50PM (5/15/2009)
Inteller, it's because the rural/non-urban areas are not where the small city cars are going to be cash cows. NY, SF, LA, Chicago, etc. The BOSWASH megalopolis and the left coast are where they should concentrate, more people, more money, less space, higher gas prices, tighter roads, this will all help this little car sell. Learn about marketing before you start to second guess.
Prhime 3:59PM (5/15/2009)
wow. this is almost expected though as it has so much hype pre-launch of the movement agents and ultimately this will help generate buzz.
:so hot it was hot property:
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catgirlshyla 3:38PM (5/16/2009)
Replace "buzz" with "lulz."
hipsterpotomous 4:04PM (5/15/2009)
This stinks of a viral marketing ploy. I bet Ford stole back their own car. Why... for posts like this.
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