• May 8, 2009
Click above to watch all five commercials after the jump

Chrysler sales have been abysmal throughout 2009, and with the uncertainty of bankruptcy, the short-term sales outlook is decidedly bad. To get the word out to its customers that the Pentastar is alive and well (except for its idled plants), Chrysler is launching a new campaign beginning May 11 that includes five different commercials. Two focus on Chrysler as a whole and mentions restructuring and the merger with Fiat. The other 30 second spots are product commercials for the Jeep Grand Cherokee, Dodge Grand Caravan and Chrysler Town & Country.

Marketing Vice President Steven Landry wants the the new campaign to "reinforce that it's business as usual and demonstrate a bright future ahead for Chrysler." The public has let it be known, however, that it isn't all that happy with business as usual, so the campaign, while solid, faces a decidedly uphill battle. At least the campaign's tagline,"We're building a new car company. Come see what we're building for you" is catchy. Hit the jump to watch the five Chrysler commercials and check out the photos from "We Build" in the gallery below.



[Source: Chrysler]



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  • 52 Comments
      • 5 Years Ago
      Chrysler 200C looks like another Opel Insignia (or Buick LaCrosse)
      • 5 Years Ago
      "We Build FAIL"
      • 5 Years Ago
      Well, this is a lot better than the other pitched commercial - Nardelli and Price dressed up as LOLcats with the caption "Bankrupsie. We haz it."

      OK, maybe not.
      • 5 Years Ago
      The 200c looks fantastic.

      The avenger and seberin have some anglels where if you look at them, they look good, but then they have other angles that are nearly vomit inducing. A replacement is past due.
        • 5 Years Ago
        No complaints about the 200C. The Sebring, however, does have one angle that it looks tolerable from. Unfortunately, scientists have yet to develop a camera that takes pictures in the 5th dimension, so it can't be shared as of yet.
      • 5 Years Ago
      step up from their recent "We Bankrupt" campaign...
        • 5 Years Ago
        Some one needs to post on youtube a homemade version of one of these commercials.

        We Build Boring
        We Build Ugly
        We Build Cheap
        We Build the Cars You Don't Want To Buy
        We Build Sebring

        The follow up campain will be Fiat...We Design Chryslers You Might Actually Want To Buy.
      • 5 Years Ago
      If Fiat has any sense it will apply European design to some of these things and produce some stunning, and unusual for America, cars. More of the same cannot be the way to go.

      Add a bit of economy and increased power - yes, possible - and there might be a desirable product.

      Just churning out more GM/Ford type stuff has to be a bad idea.



      • 5 Years Ago
      Chrysler "We build junk"

      Worst cars I have ever owned.
      The company got worse when they let a private equity firm take it over and then put a hammer and screwdriver salesmen to run it.
      I swear this country is retarded.
      They put a bunch of lawyers and businessmen to run the health care system and look how well that is working out.
      I guess this was in tune with GM's master plan to move the jobs out of this country to other countries that could not afford the cars and then try to sell these same cars back to the guys that they took the jobs from.
      Like my grandmother said, common sense is not so common.
      • 5 Years Ago
      Buy a car from an Italian, UAW, and government owned company teetering on the brink of total collapse? Not likely. I'll stick with Ford.
      • 5 Years Ago
      I agree that they should concentrate on building cars, and tell the advertising gurus to go back to toothpaste or breakfast cereal.

      Or get better advertisers in the first place. Mmmmm...
      • 5 Years Ago
      Here we go again the whole "electric car is the future" pipe dream - before Chrysler even begins tinkering with these type engines, they need to build a new company from the ground up, make/sell cars that normal' average people want to buy and can AFFORD to buy, prove these vehicles are quality built and reliable, gain the trust of a mistrusting consumer THEN start introducing these new electric cars...the question really is if Chrysler/Fiat can survive that long in the U.S. - personally I doubt it!
      • 5 Years Ago
      I'm beginning to think they should just go Chapter 7, and sell off the pieces to the highest bidders. I don't think the FIAT thing will help them.

      Speaking of Chrysler, I just got the (digital version of) the July Car and Driver yesterday, and they rip the Dodge Grand Caravan in a road test, titled, "Bland Caravan". Ouch.
      • 5 Years Ago
      Sorry, meant the *June* C/D. Not July.
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