- May 8, 2009
Chrysler reveals more facets of "We Build" campaign
Chrysler sales have been abysmal throughout 2009, and with the uncertainty of bankruptcy, the short-term sales outlook is decidedly bad. To get the word out to its customers that the Pentastar is alive and well (except for its idled plants), Chrysler is launching a new campaign beginning May 11 that includes five different commercials. Two focus on Chrysler as a whole and mentions restructuring and the merger with Fiat. The other 30 second spots are product commercials for the Jeep Grand Cherokee, Dodge Grand Caravan and Chrysler Town & Country.
Marketing Vice President Steven Landry wants the the new campaign to "reinforce that it's business as usual and demonstrate a bright future ahead for Chrysler." The public has let it be known, however, that it isn't all that happy with business as usual, so the campaign, while solid, faces a decidedly uphill battle. At least the campaign's tagline,"We're building a new car company. Come see what we're building for you" is catchy. Hit the jump to watch the five Chrysler commercials and check out the photos from "We Build" in the gallery below.