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Chrysler reveals more facets of "We Build" campaign
Chrysler sales have been abysmal throughout 2009, and with the uncertainty of bankruptcy, the short-term sales outlook is decidedly bad. To get the word out to its customers that the Pentastar is alive and well (except for its idled plants), Chrysler is launching a new campaign beginning May 11 that includes five different commercials. Two focus on Chrysler as a whole and mentions restructuring and the merger with Fiat. The other 30 second spots are product commercials for the Jeep Grand Cherokee, Dodge Grand Caravan and Chrysler Town & Country.
Marketing Vice President Steven Landry wants the the new campaign to "reinforce that it's business as usual and demonstrate a bright future ahead for Chrysler." The public has let it be known, however, that it isn't all that happy with business as usual, so the campaign, while solid, faces a decidedly uphill battle. At least the campaign's tagline,"We're building a new car company. Come see what we're building for you" is catchy. Hit the jump to watch the five Chrysler commercials and check out the photos from "We Build" in the gallery below.
Gallery: Chrysler "We Build" Campaign
[Source: Chrysler]
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Reader Comments (Page 1 of 4)
homunculus 10:33AM (5/08/2009)
That 200c looks a lot like the Genesis concept:
http://image.automobilemag.com/f/multimedia/photo_gallery/6700467/0704_c+2007_hyundai_genesis_concept+3.jpg
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inteller 11:05AM (5/08/2009)
When Marichonne takes over the 200c and 300c concepts will be the first to go.
Patrick 12:28PM (5/08/2009)
To me, the 200C is really similar looking to the European Opal Insignia.
sebring96hbg 3:15PM (5/08/2009)
200C looks like an evolution of the Chrysler cloud cars.
ds 10:34AM (5/08/2009)
I think the question is, "Why haven't you been building these before?" How about building the Circuit instead of faffing about with videos? A low-priced, quick EV that handles well could be a good thing to, I don't know, help save a company?
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jv2k 10:47AM (5/08/2009)
LOL. No it wouldn't. It would cost too much to produce, most likely even be sold at a loss, and it wouldn't be purchased in nearly enough numbers to save Chrysler.
Holden Miecranc 11:05AM (5/08/2009)
Doggone it, jv2k, why must you bring a dose of reality to an otherwise unfounded post about how a company should put their resources into a vehicle that won't sell in volume.
ds 11:07AM (5/08/2009)
I never claimed to have been founded.
Also, looking over this again, I guess I just wanted them to go out on a high note. Not sure why I thought it would save them.
Sea Urchin 11:10AM (5/08/2009)
Why Is everything EV now? Chrysler needs GOOD CARS, not EVs. This is stupid, the market is limited and cars probably won’t be profitable. Just build that 200C copy Accord interior, +2 MPG and that car will sell.
Judy Zik 11:17AM (5/08/2009)
Since you asked. Money. They don't have it and these new EV vehicles would cost a lot to ramp up and produce and likely not make a profit for a few years.
I find the whole "future is electric" commercial insulting. Kind of like their display in Detroit. As a poster on here recently said we can do without the "Star Wars".
The other commercials were very well done. I found calling the Jeep Techonologically advanced a bit of a stretch but otherwise they were good at pulling the heart strings. Which is what Chrysler needs to do. They also gave us a window on just what production vehicles they are pinning their future on (notice the lack of Sebrings and other garbage).
zamafir 11:32AM (5/08/2009)
"Why Is everything EV now? Chrysler needs GOOD CARS, not EVs."
Correct. I know the typical hairy chested, gold chain wearing ford haters will berate me for this, but that's why ford is pursuing the direction they're currently headed. Small, fun, economic fiesta coming. Hybrid midsize with best mpg period. Finally EV two years out with all the other bases covered, and even then recognizing it's a small market.
Any true green nut will understand the reality of EVs. They're only good for urban transit and currently, in the US, will pollute MORE than their diesel counterparts (if you believe BMW's head of development who built the Electric Mini - obviously because the electricity is coming from coal).
geo.stewart 11:48AM (5/08/2009)
How about putting up one of the state road crew signs:
"your tax dollars at work!"
MemphisNET 1:08PM (5/08/2009)
Offering EV tech in all of their products is a good jumping off point, if only to get certain buyers looking in their showrooms. Personally I'd love a 200C with just Pentastar 3.6 or even a 4cyl if they can build/find a decent one.
EV isn't the way to go in the long run, but they should have it on the option list at the very least.
Tool 4:28PM (5/08/2009)
I love this vapor ware that the New New New Chrysler is showing.
Cerberus spent most of the last 2 years trying to pawn off any part of the company any sucker would want to pay for it. No one wanted any part of this sick company, including the coveted Jeep brand.
Oh, and I like the authors comment "To get the word out to its customers that the Pentastar is alive and well (except for its idled plants) . . . " You also need to add, except that the company is in bankruptcy; there is little or no functions left after Daimler raped it; there is little in the product pipeline for the next 3 years; etc. etc. etc.
This "We Build" campaign is complete B.S. and everyone knows it.
freshforged 9:13PM (5/08/2009)
Why is everything EV? Truth be told not everything is EV, but thats whats getting trumpeted the loudest, since the company has been hammered for the last 6 months for "not building the cars people want to buy"--i.e. hybrids.
They have an awesome new v-6 line up that will be a quantum leap forward in terms of efficiency, drivability and power--formerly known as Phoenix it now goes by the name of Pentstar.
The 200c is designed, like the rest of the next generation LX vehicles, to be both conventionally or optionaly electric-hybrid powered. Want a hemi charger--you got it. Want a RE-EV charger--you got it (at a substantial markup to cover the cost of batteries).
All this information is readily available through reputable sites if you're interested. I'd start at Allpar and move on from there.
Avinash machado 10:35AM (5/08/2009)
The 200C would make a great replacement for the Sebring\Avenger.
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the_MVP_X 10:58AM (5/08/2009)
Anything would make a great replacement for the Sebring.
MemphisNET 11:08AM (5/08/2009)
They could bring back the previous-gen Sebring (which actually looked pretty good if only a bit buick-bland) and just refine it.
Except they sold the tooling to GAZ.
Chris 10:32PM (5/09/2009)
the freakin' Pontiac Aztec would make a good replacement for the sebring, avenger, caliber, and compass.
Toledo Guy 10:36AM (5/08/2009)
It's a good start.... But it's not strong enough. How 'bout this?
"We're building a new car company. Seriously. Quit Laughing. Come see what we're building for you. Please? Try to forget its a Fiat underneath."
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