• May 6, 2009
Further bolstering rumors that the Buick brand is set to receive rebranded products from GM's European Opel division are reports from GM Inside News indicating that a small car based on the Astra platform – initially planned for the now-defunct Saturn brand – has been transferred to Buick's entry-level luxury division.

Assuming these rumors are true, we can expect to see the new Buick in North America in late 2011 as a 2012 model. At this point, nobody is sure if the car will show up as a hatchback or as a sedan or what the car will be named. Skylark anyone? No?

We're hardly convinced this is good news for Buick. While Buick-GMC dealerships that are about to lose the Pontiac brand might disagree with our take, we have to wonder if an entry-level Buick might compete with upper-level versions of the upcoming Chevy Cruze. Sound familiar to anyone else?

[Source: GM Inside News]


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  • 63 Comments
      • 5 Years Ago
      Will they never learn? O_o
      • 5 Years Ago
      20-30 yrs ago Buick sold a ton of Skylarks and Skyhawks. And although they were not a woman's car per se, a lot of women bought them. Newflash, women have money and buy cars.

      I can easily see a well-appointed, comfortable, quiet, upscale, but affordable small Buick. It's been done before and it worked. I think if Buick is to become somewhat more like Lexus (more "comfort" luxury and "performance" luxury), they will need to *carefully* broaden their range.

      Just because GM starts thinking about a smaller premium car doesn't mean you all need to go into hysteria and start screaming "Cimarron!" every time.
      • 5 Years Ago
      GM is selling Opel, so I don't see how Buick would end up with re-badged Astra's.

      I think this rumor is kaput.
        • 5 Years Ago
        Keep in Mind GM would still have Vauxhall...
        • 5 Years Ago
        We don't know how much of Opel GM is selling...anything from 50% to 100% could be the case. A lot is up in the air.

        However, if they're spending the dough to develop the vehicles at the moment, they'll probably have the right to sell them even after Opel is sold - in whole or in part.
      • 5 Years Ago
      Astra, not a bad car. I'd be interested to see what styling changes would be made to accommodate the NA market.
        • 5 Years Ago
        No, it's not a bad car, but why would they want to compete with themselves, again?

        "hey, I know what we're gonna do. Lets take that strategy that got us in this mess in the first place.... And use it again!!"

        /facepalm
      • 5 Years Ago
      It better be a whole lot more car than the Astra I tested last year.
      • 5 Years Ago
      Ah, the Cadillac Cimarron returns. Some awful ideas will not die. Welcome to the new GM.
        • 5 Years Ago
        Yes the Cimmaron was bad. But that has nothing to do with Buick. Or Today's GM for that matter.
        • 5 Years Ago
        Mark, prohibition is dead, Jim Crow is dead, segregation is dead, so is the Cimmaron, LET IT GO. It's been almost 30 years, Let It Go.
      • 5 Years Ago
      Ze Fiat Buick Opel Astra yes...
      • 5 Years Ago
      It would be the first Buick I've ever been interested in (save the GNX)
        • 5 Years Ago
        Buick could revive the "GS" moniker from the '65-72 era.

        A souped up Opel "Astra" GTI fighter under Buick...the "GSX".
      • 5 Years Ago
      When I hear stories like this (a Buick Astra??) it makes me think the some people are right, GM should just be Chevy and Cadillac (at least in the US). Give GM 5 - 10 years and billions of dollars in bailouts and then they will finally be forced to shut down Buick and GMC. It's sad, they can barely keep up.
      • 5 Years Ago
      The Buick small car could compete with other premium small cars like Audi A3.
      • 5 Years Ago
      This rumor is not true - the Cruze (or any derivative thereof) will be doing small car duty for GM here in the US
      • 5 Years Ago
      Either it is a luxury marque, or it isn't.

      Trust me, there is nothing 'luxury' about an Astra. This means, to me, that Buick isn't the company it was before the war, when it built very fine cars.

      Buick is a name, a memory, a wish - but the reality is just another bunch of same-as cars. That the Chinese favour it does not warm me. I remember a 1939 coupe, and that was wonderful. But that was 1939!

      Contributors to this forum keep comparing Maseratis and other genuinely fine cars to Buick. This is mad, and unaesthetic, given the lack of similarity; but Americans have a very insualar approach to cars, and this is destroying their industry.

      Where is the true American luxury car to act as a datum line?

        • 5 Years Ago
        I'd rather supposed it was Cadillac.
        • 5 Years Ago
        The Cadillac ESV. Sure, it's been stigmatized by rappers and parents of the private-school elite, but you can't deny that the truck radiates luxury in the most plentiful sense. Drive one sometime if you get a chance. Yes, it's enormous. So were the luxury icons of yesteryear, and nobody complained.
        • 5 Years Ago
        But I don't consider Audis or Luxus as luxury cars either.

        Think Rolls Royce, some Bentleys, Ferrari, Maserati, Lamborghini.

        The others are top end mass produced middle range cars sold on badge, not quality. In fact, I'd rather have a Golf than an Audi, or better still a Skoda, and save some money.

        Pretty much all cars have air conditioning and electric everything these days, but true luxury demands more.
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