• May 6, 2009
Chevy Camaro assembly line - Click above for a high-res image gallery

Might the newly-revived Camaro be the bright shining sales star that General Motors so desperately needs? That remains to be seen, but at least initial reports are favorable. According to The Peterborough Examiner (via The Detroit News), demand for the new-gen. muscle car is high enough that GM has asked workers at the assembly plant in Oshawa, Ontario, to work through the week of June 29, which had previously been scheduled as mandatory time off. Furthermore, Camaro orders are expected to be strong enough to keep the Oshawa plant's flex line humming along on Saturdays in June, July and August, and that means overtime for the beleaguered auto workers.



[Source: The Peterborough Examiner via The Detroit News]


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  • 40 Comments
      • 5 Years Ago
      This is definitely some welcome news, I'm sure. Heck, even I'm eying the Camaro, and I'm a sworn import fan!
      • 5 Years Ago
      to bad the plants not in america so our people could be working.
        • 5 Years Ago
        comments definitely need a :rolleyes: smiley
      • 5 Years Ago
      "I prefer the term American Leyland myself."
      You sir, win one internets. Now help me put my Spitfire's interior back together.
      • 5 Years Ago
      I see some of you know nothing about business, especially cars. Just because demand is high doesn't mean that you build to meet that demand, especially for something as high priced as an automobile. On the build side, you find the number you have to sell cover all your expenses and make the shareholders happy. On the demand side you find the real number of actual vehicles that might be sold,(and you pay someone allot to project a real number). Hopefully the demand number is about twice as much as the cover my expenses number and then you split the two numbers so that you make your money, but not oversell the vehicle. On this side every vehicle you build retains more value and you as a business won't injure yourself chasing quick front end profits without thinking of your long term future. Just look at Mercedes when they decided to produce mass quantities of cars. Check out the price of a three year old Cl coupe.
      • 5 Years Ago
      If demand is so high why are they dumping nearly 2500 nationwide into Avis and Budget fleet in June? And it's a mix of LT and SS models to boot!
        • 5 Years Ago
        One way for rental companies to recoup money is to buy cars with high resale value. It's possible that Avis & co are betting on that.
        • 5 Years Ago
        200/day for the SS and 100/day for the LT
        • 5 Years Ago
        Avis is buying them. GM isn't "dumping them". It's going under their "special" category or something.
        • 5 Years Ago
        Not all purchases by rental car companies are picking up the unwanteds at rock bottom prices. Many companies have special "fun" fleets consisting of cars like the Camaro that they rent at premium prices. Who knows, maybe Chevy even struck a deal with them if they agree to take 10,000 crap-box Aveos they would be allowed to purchase 2,500 Camaros. Whatever it is, you can be sure those Camaro purchases were very unlike the standard Elantra or Amanti fleet purchases.
        • 5 Years Ago
        That is great news! I would love to rent a Camaro when I go to Arizona! I'd be MORE than happy to pay the premium!
        • 5 Years Ago
        Sorry, meant to say:
        Yeah, if demand for their "muscle-car" is so high, how come only 300 of the 1400 V8-powered units built, have been sold?
        • 5 Years Ago
        Yeah, if demand for their "muscle-car" is so high, how come only 300 of the 1400 V8-powered units built?
      • 5 Years Ago
      Is this in response to new car orders, or replacing the ones with bad battery cables?

      GM should be careful not to make too many at once. **cough** G3 **cough**
      • 5 Years Ago
      I know I tried ordering one, but the dealers around here are screwing around with the sticker price and marking them up, or only offering me options if I buy the SS2 package, instead of the SS1 package like I want. Demand must be good enough that they can get away with it. Then came a few issues like the starter wire routing and the hood cracking, so I've decided to hold off for now.

      That said, a Camaro SS will be my next new car.
      • 5 Years Ago
      This is a great car. Deserves to sell well.
      • 5 Years Ago
      Finally some goods news!
      • 5 Years Ago
      Just waiting for them to build mine!
      • 5 Years Ago
      Because it's a horribly stupid idea Mattias. Especially in a 3,900lb car, especially in one bearing the Camaro name. Leave the four cylinders the Hell out of this car.

      You can get the V6s right now. It's the SS that everyone is after. All the dealers here sold out their SS allotments. Just like nobody buys the G8 V6, it's all abou the G8 GT/GXP.
      • 5 Years Ago
      Absolutely unremarkable news from GM. When the Pontiac Solstice (sic) and the Saturn Sky were introduced, production was sold out - partly due to the unusually low capacity afforded this vehicle (said to keep prices higher for resale value) and partly due to true demand by people who wanted the product.

      Unfortunately for the Camaro, GM has a product that has an absolute limited appeal - Camaroheads will flock to the dealerships to get this during the first 18 months, but few others will. Demand will plummet after the first year and a half window and GM will be left with a product that just won't sell - GM won't improve it (like changing the interior to something that looks like it didn't come from Dollar General). Other GM sales disasters were when the GMT-900 full-sized SUV's were launched to much fanfare and did well for 5-6 months only to plummet - and this was before the first real petrol price shock hit.

      GM better get the getting while its good because they have demonstrated they have no staying power with sales performance. Once the overall demand for this clunker is satisfied, the Camaro will return to its usual underwhelming sales volume that caused GM to cancel it in the first place.
        • 5 Years Ago
        "F-Bodies were pieces of crap mechanically and never sold very well in the first place."

        You must not have been around when the 1993s came out. They were lightyears ahead of the old model with 275hp and a sexy new shape - it was just like today. Ditto when the 1982s came out. Sticker price? In your dreams.

        Believe it or not, the day will come when you look at the new Camaro the same way you looked at the 2002s, mullets and all.
        • 5 Years Ago
        @ Rochester

        F-Bodies were pieces of crap mechanically and never sold very well in the first place. This car is completely different. Ford sells a ton of Mustangs and have been for the past several decades. I don't see this cars demand tapering off until at least a year. And then after that, they won't ever have trouble getting rid of what's sitting on the lot.
        • 5 Years Ago
        I completely disagree with your comment.
        • 5 Years Ago
        No, I'm afraid Laser's projection makes sense. The Camaro market will flare up, then burn out... but it will take longer than 18 months.

        It's conceivable the Camaro could make it 4 years before a 6th Gen model comes out. That will be the superior car. But by then the American pony-car market will have been saturated, gas prices will have crept back up, and the car will be discontinued. Again.

        So, enjoy it while it lasts.

        And along that line of thought, look around you on the highway... f-body's don't last the test of time.
        • 5 Years Ago
        KeatMP, did you put your money where your mouth is, or are you just a GM employee?

        http://www.autoblog.com/profile/2013614/
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