Chrysler launches May incentives worth up to $6,000
Chrysler doesn't have time for assurance programs and payment protection plans. So unlike General Motors and Ford, the Auburn Hills-based automaker has launched a new incentive program for May that gives consumers back what they want most: money, and lots of it. Beginning today, Chrysler is offering $4,000 Consumer Cash on all 2009 model year Chrysler, Dodge and Jeep vehicles. But that's not all, if you own a current vehicle from one of those three brands, you get an additional $1,000 off on most 2008 and 2009 models (Chrysler doesn't say which ones in its press release after the jump, though). But wait, there's more. Finance your vehicle through one of 1,500 credit unions participating in the "Invest in America" program and you get another $1,000 off. Break out the abacus and you'll see that a new Chrysler, Dodge or Jeep vehicle could come with a coupon worth up to $6,000 off. Chrysler says consumers have made it clear that the net purchase price of a vehicle is the most important factor in determining whether or not they're going to buy, so these new incentives that last through June 1st are designed to address that factor in a big, big way.
[Source: Chrysler, Photo by Justin Sullivan/Getty Images]
PRESS RELEASE
Chrysler LLC Announces New May Incentives that Help Consumers with the Bottom Line
Auburn Hills, Mich., May 6, 2009 - Chrysler LLC today announced new May incentives that appeal to what consumers want, and reflect in the bottom line price of a new vehicle.
"Chrysler LLC is building a new car company, and we are asking consumers to come see what we are building for you as we begin a vibrant new phase of our company," said Steven Landry, Executive Vice President North American Sales and Marketing, Global Service and Parts – Chrysler LLC. "Consumers are telling us that the net purchase price of the vehicle is the most important factor right now, so we are pleased to introduce incentives that address what the consumer is looking for."
Beginning May 6, Chrysler LLC will offer up to $4,000 Consumer Cash on 2009 model vehicles, $1,000 Owner Loyalty for current Chrysler LLC vehicle owners that is good towards most 2008 and 2009 Chrysler, Jeep and Dodge vehicles and up to $1,000 Credit Union Bonus Cash for qualified members who finance their new vehicle purchase through a participating Credit Union. These incentives are valid through June 1, 2009.
More than 1,500 credit union, representing 40 million credit union members in all 50 states, are participating in the "Invest in America" program, which offers low-rate financing on new vehicle purchases for approved members, and the additional bonus cash of up to $1,000 mentioned above is available.
Thousands of Chrysler, Jeep and Dodge dealers across the United States are open for business and have a wide selection of vehicles with the best quality ratings in Chrysler's history and and a model line up where 73 percent of the vehicles have improved fuel economy compared to the 2008 model year.
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Reader Comments (Page 1 of 4)
Alex 11:03AM (5/06/2009)
If you are offering $4000 off on all your viehicles, why not just drop the MSRP by $4000 instead of making up goofy promotions?
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Beat-it-nerd 11:50AM (5/06/2009)
That's not how it works. A) they would have to re-invoice every vehicle and B) The rebate provides a buffer for rolling the customers negative equity from their trade into the sale which is going to be especially necessary if they have a Chrysler trade-in.
These rebates are going to kill the residual values of used Chryslers anyways.
Tool 11:57AM (5/06/2009)
"Beginning today, Chrysler is offering $4,000 Consumer Cash on all 2009 model year Chrysler, Dodge and Jeep vehicles. "
Correction: Beginning today, THE U.S. TAXPAYER is offering $4,000 Consumer Cash on all 2009 model year Chrysler, Dodge and Jeep vehicles.
Randy 12:31PM (5/06/2009)
If they add 0%APR for 72months and a third part warranty coverage I'd buy! :)
Dan 12:34PM (5/06/2009)
These goofy promotions are often a real consumer loser.
In Maryland, a $6000 rebate isn't $6000.
You pay sales tax on the full cost of the vehicle before rebates, and then receive the rebate afterwards.
So what you actually pocket is $5640. And pay an additional $360 in tax.
Ripoff.
Tourian 12:52PM (5/06/2009)
@Dan
I think its like that in every state. And what has this country come to where someone could look at over five grand off and say its ripoff.
Sea Urchin 1:06PM (5/06/2009)
Great, if you planning ti buy a car and hold on to it for a while (6-7years).
6K has to be equal to 3-4 years of gasoline. These days, if you are concerned about money, why not get a Chrysler + get 6K + life time warranty (which i believe is backed by government)
BoxerFanatic 1:29PM (5/06/2009)
Along with the company going bankrupt, and controlled by the government an unions...
Tax dollars propping up the company to give out rebate money...
It will put some people off entirely, if they weren't already, and the new cars that they do sell will deflate the used car market for chryslers, dealer profits will be down, and many will be forced into closure (someone was saying that they are denying rebate money from corporate to some franchise dealerships, to push them out...)
Plus, they are handing ownership over to the government, UAW, and Fiat, at the expense of bond-holders that should be the first in the line of equity holders to be repaid, hence the word BOND...
And then they are going to salary cap their way out of any kind of competent leadership going forward...
So exactly what reason is there to consider a chrysler product?
chconline 2:14PM (5/06/2009)
In Canada, we pay tax on the net cost of the vehicle -- for example here in Alberta it goes like (MSRP - Rebates - Negotiation + Dealer installed stuff + Tire and A/C tax) * GST. Tire and AC tax is $120 (Yeah it's a tax on a tax...) and the rest are variables. Either way, why would you get taxed on the portion of vehicle that is not paid for after rebate?
Rick 11:09AM (5/06/2009)
Exactly. Remember not 2 years ago Chrylser was going to beat slow sales by RAISING prices. So, rather than lowering prices in the middle of Chapter 11, they are offering rebates...
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Mazda FTW! 11:14AM (5/06/2009)
Does everyone in America complain about EVERYTHING now or is it just an internet thing?
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MemphisNET 11:39AM (5/06/2009)
Internet thing. People are most vocal when they can be anonymous.
Den in IN 11:42AM (5/06/2009)
It an Internet thing and it appears to happen wherever you are at too.
bakka 12:35PM (5/06/2009)
People EVERYWHERE are complaining about EVERYTHING.
Society just isn't too bright. We have dumbed down so much that complaining is all that most people can do.
Sad.
Judy Zik 12:41PM (5/06/2009)
+1
No kidding. If it really bothers people that much then your local Chrysler dealer would be happy to let you pay full sticker instead. People would complain if they didn't offer incentives that they were being dumb. I would bet you can get some pretty amazing deals with a bit of negotiation. When you can save over $6000 off the regular sticker who cares about residuals and warranties. You are more than being compensated for any potential problems and with such a large fleet of vehicles and customer based out their the parts supply for their vehicles is not going to disappear overnight.
Unfortunately for Chrysler based on last month's sales I am not convinced that the incentives are going to help their sales much. People are terrified of car makers with uncertain futures. Once they filed for Bankruptcy their dealers might as well post signs saying "We Have Swine Flu But Come On In Anyway".
gtrg33k 1:21PM (5/06/2009)
Stinkin' people complainin' about stinkin' stuff drives me up the stinkin' wall! Man if they could just complain a little more. I mean if they could just...
j/k
Iridium 11:14AM (5/06/2009)
The new incentives get rid of 0% financing. You are far better off paying a higher price for your vehicle with 0% financing than getting $4000 off and paying 6% interest.
Every Chrysler dealer by me was offering 0% for 60-72 months. They should just stick with that. People are stupid though. They see a reduction in sticker price as being better than paying less over long term financing.
Buy a car for $16k and finance $16k or buy a car for $12k and pay $18k because of high interest. What do you think is the better deal.
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Jeremy 11:32AM (5/06/2009)
The best deal is to pay the 12K in CASH.
Sean 12:00PM (5/06/2009)
Unless you're actually a smart consumer and ONLY BUY WHAT YOU CAN AFFORD.
If you finance, you can't afford it. If you can't afford it, don't try to buy it.
inline6 12:28PM (5/06/2009)
The 0% deal comes with 3 inconvenient little letters after it, though:
"OAC"
Everyone qualifies for $4-5k off.