Chrysler doesn't have time for assurance programs and payment protection plans. So unlike General Motors and Ford, the Auburn Hills-based automaker has launched a new incentive program for May that gives consumers back what they want most: money, and lots of it. Beginning today, Chrysler is offering $4,000 Consumer Cash on all 2009 model year Chrysler, Dodge and Jeep vehicles. But that's not all, if you own a current vehicle from one of those three brands, you get an additional $1,000 off on most 2008 and 2009 models (Chrysler doesn't say which ones in its press release after the jump, though). But wait, there's more. Finance your vehicle through one of 1,500 credit unions participating in the "Invest in America" program and you get another $1,000 off. Break out the abacus and you'll see that a new Chrysler, Dodge or Jeep vehicle could come with a coupon worth up to $6,000 off. Chrysler says consumers have made it clear that the net purchase price of a vehicle is the most important factor in determining whether or not they're going to buy, so these new incentives that last through June 1st are designed to address that factor in a big, big way.

[Source: Chrysler, Photo by Justin Sullivan/Getty Images]


PRESS RELEASE

Chrysler LLC Announces New May Incentives that Help Consumers with the Bottom Line

Auburn Hills, Mich., May 6, 2009 - Chrysler LLC today announced new May incentives that appeal to what consumers want, and reflect in the bottom line price of a new vehicle.

"Chrysler LLC is building a new car company, and we are asking consumers to come see what we are building for you as we begin a vibrant new phase of our company," said Steven Landry, Executive Vice President North American Sales and Marketing, Global Service and Parts – Chrysler LLC. "Consumers are telling us that the net purchase price of the vehicle is the most important factor right now, so we are pleased to introduce incentives that address what the consumer is looking for."

Beginning May 6, Chrysler LLC will offer up to $4,000 Consumer Cash on 2009 model vehicles, $1,000 Owner Loyalty for current Chrysler LLC vehicle owners that is good towards most 2008 and 2009 Chrysler, Jeep and Dodge vehicles and up to $1,000 Credit Union Bonus Cash for qualified members who finance their new vehicle purchase through a participating Credit Union. These incentives are valid through June 1, 2009.

More than 1,500 credit union, representing 40 million credit union members in all 50 states, are participating in the "Invest in America" program, which offers low-rate financing on new vehicle purchases for approved members, and the additional bonus cash of up to $1,000 mentioned above is available.

Thousands of Chrysler, Jeep and Dodge dealers across the United States are open for business and have a wide selection of vehicles with the best quality ratings in Chrysler's history and and a model line up where 73 percent of the vehicles have improved fuel economy compared to the 2008 model year.