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Chrysler doesn't have time for assurance programs and payment protection plans. So unlike General Motors and Ford, the Auburn Hills-based automaker has launched a new incentive program for May that gives consumers back what they want most: money, and lots of it. Beginning today, Chrysler is offering $4,000 Consumer Cash on all 2009 model year Chrysler, Dodge and Jeep vehicles. But that's not all, if you own a current vehicle from one of those three brands, you get an additional $1,000 off on most 2008 and 2009 models (Chrysler doesn't say which ones in its press release after the jump, though). But wait, there's more. Finance your vehicle through one of 1,500 credit unions participating in the "Invest in America" program and you get another $1,000 off. Break out the abacus and you'll see that a new Chrysler, Dodge or Jeep vehicle could come with a coupon worth up to $6,000 off. Chrysler says consumers have made it clear that the net purchase price of a vehicle is the most important factor in determining whether or not they're going to buy, so these new incentives that last through June 1st are designed to address that factor in a big, big way.

[Source: Chrysler, Photo by Justin Sullivan/Getty Images]


Chrysler LLC Announces New May Incentives that Help Consumers with the Bottom Line

Auburn Hills, Mich., May 6, 2009 - Chrysler LLC today announced new May incentives that appeal to what consumers want, and reflect in the bottom line price of a new vehicle.

"Chrysler LLC is building a new car company, and we are asking consumers to come see what we are building for you as we begin a vibrant new phase of our company," said Steven Landry, Executive Vice President North American Sales and Marketing, Global Service and Parts – Chrysler LLC. "Consumers are telling us that the net purchase price of the vehicle is the most important factor right now, so we are pleased to introduce incentives that address what the consumer is looking for."

Beginning May 6, Chrysler LLC will offer up to $4,000 Consumer Cash on 2009 model vehicles, $1,000 Owner Loyalty for current Chrysler LLC vehicle owners that is good towards most 2008 and 2009 Chrysler, Jeep and Dodge vehicles and up to $1,000 Credit Union Bonus Cash for qualified members who finance their new vehicle purchase through a participating Credit Union. These incentives are valid through June 1, 2009.

More than 1,500 credit union, representing 40 million credit union members in all 50 states, are participating in the "Invest in America" program, which offers low-rate financing on new vehicle purchases for approved members, and the additional bonus cash of up to $1,000 mentioned above is available.

Thousands of Chrysler, Jeep and Dodge dealers across the United States are open for business and have a wide selection of vehicles with the best quality ratings in Chrysler's history and and a model line up where 73 percent of the vehicles have improved fuel economy compared to the 2008 model year.

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    • 1 Second Ago
      • 6 Years Ago
      This information is not correct. There are only a few models that qualify for $4,000 rebate, and $1,000 Credit Union, and $1,000 Loyalty Cash. Most do not. Each car has it's own incentives.

      • 6 Years Ago
      Does everyone in America complain about EVERYTHING now or is it just an internet thing?

        • 6 Years Ago
        It an Internet thing and it appears to happen wherever you are at too.
        • 6 Years Ago

        No kidding. If it really bothers people that much then your local Chrysler dealer would be happy to let you pay full sticker instead. People would complain if they didn't offer incentives that they were being dumb. I would bet you can get some pretty amazing deals with a bit of negotiation. When you can save over $6000 off the regular sticker who cares about residuals and warranties. You are more than being compensated for any potential problems and with such a large fleet of vehicles and customer based out their the parts supply for their vehicles is not going to disappear overnight.

        Unfortunately for Chrysler based on last month's sales I am not convinced that the incentives are going to help their sales much. People are terrified of car makers with uncertain futures. Once they filed for Bankruptcy their dealers might as well post signs saying "We Have Swine Flu But Come On In Anyway".
        • 6 Years Ago
        Stinkin' people complainin' about stinkin' stuff drives me up the stinkin' wall! Man if they could just complain a little more. I mean if they could just...

      • 6 Years Ago
      If you are offering $4000 off on all your viehicles, why not just drop the MSRP by $4000 instead of making up goofy promotions?
        • 6 Years Ago
        Along with the company going bankrupt, and controlled by the government an unions...

        Tax dollars propping up the company to give out rebate money...

        It will put some people off entirely, if they weren't already, and the new cars that they do sell will deflate the used car market for chryslers, dealer profits will be down, and many will be forced into closure (someone was saying that they are denying rebate money from corporate to some franchise dealerships, to push them out...)

        Plus, they are handing ownership over to the government, UAW, and Fiat, at the expense of bond-holders that should be the first in the line of equity holders to be repaid, hence the word BOND...

        And then they are going to salary cap their way out of any kind of competent leadership going forward...

        So exactly what reason is there to consider a chrysler product?
        • 6 Years Ago
        In Canada, we pay tax on the net cost of the vehicle -- for example here in Alberta it goes like (MSRP - Rebates - Negotiation + Dealer installed stuff + Tire and A/C tax) * GST. Tire and AC tax is $120 (Yeah it's a tax on a tax...) and the rest are variables. Either way, why would you get taxed on the portion of vehicle that is not paid for after rebate?
        • 6 Years Ago
        "Beginning today, Chrysler is offering $4,000 Consumer Cash on all 2009 model year Chrysler, Dodge and Jeep vehicles. "

        Correction: Beginning today, THE U.S. TAXPAYER is offering $4,000 Consumer Cash on all 2009 model year Chrysler, Dodge and Jeep vehicles.

        • 6 Years Ago

        I think its like that in every state. And what has this country come to where someone could look at over five grand off and say its ripoff.
        • 6 Years Ago
        That's not how it works. A) they would have to re-invoice every vehicle and B) The rebate provides a buffer for rolling the customers negative equity from their trade into the sale which is going to be especially necessary if they have a Chrysler trade-in.

        These rebates are going to kill the residual values of used Chryslers anyways.
        • 6 Years Ago
        Great, if you planning ti buy a car and hold on to it for a while (6-7years).

        6K has to be equal to 3-4 years of gasoline. These days, if you are concerned about money, why not get a Chrysler + get 6K + life time warranty (which i believe is backed by government)
        • 6 Years Ago
        If they add 0%APR for 72months and a third part warranty coverage I'd buy! :)
      • 6 Years Ago
      The new incentives get rid of 0% financing. You are far better off paying a higher price for your vehicle with 0% financing than getting $4000 off and paying 6% interest.

      Every Chrysler dealer by me was offering 0% for 60-72 months. They should just stick with that. People are stupid though. They see a reduction in sticker price as being better than paying less over long term financing.

      Buy a car for $16k and finance $16k or buy a car for $12k and pay $18k because of high interest. What do you think is the better deal.
        • 6 Years Ago

        I love it. On the internet everyone is a baller and has 12K cash to spend on a car. OR 25K or 50K, whatever it takes.

        Dumping that much cash into a rapidly depreciating asset is not smart, unless you have millions and if you do I doubt you'd be looking at a 12K car. For most of us 12K could be a sizeable chunk of all the liquidity we have. It'd be better to get the 0%, let the 12K earn interest in the bank and get GAP insurance so if it gets totalled or stolen, it gets paid off entirely.
        • 6 Years Ago
        Iridium... how are people financing their cars today, with credit card interest rates? I think you are better off getting a $4,000 rebate from MSRP + financing at 6% then MSRP and 0% financing.
        • 6 Years Ago
        The 0% deal comes with 3 inconvenient little letters after it, though:


        Everyone qualifies for $4-5k off.
        • 6 Years Ago
        Unless you're actually a smart consumer and ONLY BUY WHAT YOU CAN AFFORD.

        If you finance, you can't afford it. If you can't afford it, don't try to buy it.
        • 6 Years Ago
        The best deal is to pay the 12K in CASH.
      • 6 Years Ago
      I find it odd that no one has mentioned that Chrysler won't be paying back $7 billion we loaned them...
      In fact, I think I would like my repayment in the form of a new Wrangler...


        • 6 Years Ago
        We won't be seeing any of the hundreds of billions that were given (and will continue to be given) to the financial institutions.
      • 6 Years Ago
      They don't lower the MSRP because once you lower prices it's very hard to get them back up to previous levels - this is true for coffee, pizza, lawnmowers or cars. (if Starbucks lowered their prices to 1 buck for a promotion, people would assign that value to their product. When the price goes up again, it would seem expensive). Rebates keep the MSRP where they want it, yet still allow price sensitive shopping.

      And to the financing charge: that's only true if you need to finance a car for 60-72 months. Some people don't do that. I probably wouldn't even at zero financing, just because it means my car would be upside down for awhile, which would bug me.

      The big question for me is, if I spend that much on a new Jeep, will I be willing to risk it on trails?
      • 6 Years Ago
      They're offering just under 21k off on a Charger R/T and similar numbers on a SRT8, for employees in Canada...
        • 6 Years Ago
        Thought I read that Chrysler employees gave up their discount as a concession in the new contract between the CAW and whoever owns Chrysler today?
        • 6 Years Ago
        Yes.. right from the employee discount website.. I am looking at the R/T right now, as the gas milage on the SRT8 is pretty bad.. Even the R/T is only 1mpg or so better than what I drive now.
        I vaguely remember the SRT8 not having the same warranty... maybe that was just the lifetime in the US.. I'm in Canada, so lifetime isn't available on anything.

        Also, that's the 21k off, and %1.99 financing for 7 years.
        • 6 Years Ago
        Toledo Guy: Hasn't happened yet.. The $2600 ERBonus ends on Dec 31, 2009, I would think the employee discount ends then as well. Chrysler just updated their employee discount website today with new offers on various cars.
      • 6 Years Ago
      If the Dodge Caliber could reliably do 30mpg with an automatic, I'd at least consider it with a $4-5k discount.
      • 6 Years Ago
      I'd give Chrysler $6,000 to not have to drive a Sebring.

      Oh wait, I already have.
      • 6 Years Ago
      Exactly. Remember not 2 years ago Chrylser was going to beat slow sales by RAISING prices. So, rather than lowering prices in the middle of Chapter 11, they are offering rebates...
      • 6 Years Ago
      the incentive applied depends on the vehicle. unless the website isn't updated.

      Challenger - no incentive
      Caliber SE - $0 loyalty incentive, $500 Customer, $500 Bonus
      Ram 1500 SE $1000 loyalty, $1500 Customer, $1000 Bonus

      your mileage may vary
      • 6 Years Ago
      With falling resale values, I'm sure next program is to bailout upside down Chrysler owners.
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