VIDEO: New Audi ad takes crack at domestics and SUVs
Click the image above to view the video after the jump
Unless you've been living under a rock for the past few years, you know the traditional body-on-frame SUV is all but dead. The car-based crossover has been inserted in the SUV's stead, and just about every automaker has jumped on the bandwagon. That non-exclusive group includes Audi, which offers the fuel deficient Q7 and has recently added the smaller and more efficient Q5 for 2009.
To advertise the Q5, Audi is turning to good old-fashioned humor, except this one isn't particularly funny. After the jump is a 43-second Q5 commercial that pokes fun at the traditional SUV, than tries to push the Q5 as German luxury hardware. We learned from Audi's "Meet the Beckers" series that the four-ringed automaker is good at exploiting stereotypes and this video does so with a stab at U.S. automakers (the 2010 Domestica?). Trouble is, nobody's pushing SUVs any more, and if domestics are guilty of anything, it's building too many crossovers. Hit the jump to see the video for yourself. Thanks for the tip, Nery!
[Source: YouTube]
Reader Comments (Page 1 of 3)
askjeffro 9:11AM (5/06/2009)
Video not working.
Regardless. Audi needs a new marketing firm; premise is overdone and outdated. Hope their car quality is better then their quality in advertising.
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lexosu2003 8:16PM (5/05/2009)
you can view it here http://www.carsession.com/hot-car-news/audi-q5-suv-commercial.html
Derek 6:08PM (5/05/2009)
"This video has been removed by the user."
BAH!
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Taglane 6:08PM (5/05/2009)
Awesome "This video has been removed by the user" sign.
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jv2k 6:09PM (5/05/2009)
This video has been removed by the user.
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Aki 6:11PM (5/05/2009)
http://www.youtube.com/watch?v=BUrVQ1K7oQM
ROFL, the funniest part is when he says "if you're not big, it'll make you feel big"... and the "big" text is right at his crotch. Zing!
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Aki 6:17PM (5/05/2009)
Vid of the commercial with more of the song:
http://www.youtube.com/watch?v=1e64Hk4vHQE
Erik 6:20PM (5/05/2009)
Pretty lame. I gotta say there are a LOT of CUV designs I prefer over the Q5, including some that are boxy, and some that are domestic.
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Hamhock 6:21PM (5/05/2009)
Comes up on YouTube if you search 'Chip's Motors'. It's ok I guess; makes me wonder how much Audi pays these guys because I could come up with better stuff while waiting 10 minutes for the train...
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Tourian A5 6:21PM (5/05/2009)
Yeah Autoblog, tell me something: Did a press release acompany this video? Are you sure it's produced by Audi of America? I mean, this doesn't look like an Audi add, there's no sign of any Audi stuff during the 'sales pitch' part of the video. The shot of the Q5 pulling over at the end is in their website, anyone could have put this video together. Even the font at the end is not Audi's official font, and as I designer I can tell you no client is going to let you get away with any other fonts for their publicity.
As much as I'm not too fond of Audi of America's marketing attitude, this doesn't seem very Audi at all. My teacher would fail me, then slap me for using "YouTube" as a source in my video, you're a CAR JOURNALISM WEBSITE, you can't get away with it either.
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Tourian A5 6:22PM (5/05/2009)
Correction: My teacher would fail me, then slap me for using "YouTube" as a source in my homework*, not video.
BluePariah 7:07PM (5/05/2009)
Agreed, do a bit of journalism and call up Audi's agency of record, Venables Bell & Partners, and ask them if this is produced by Audi. I've even got the number for you, its 415.288.3300...
I'll frankly be surprised if this comes from Audi...
BluePariah 7:10PM (5/05/2009)
I did a bit more research of my own, and according to http://germancarscene.com/, these are Canadian Market commercials only.
Canucks, care to comment. Seen one of these yet?
collegekid13 10:03PM (5/05/2009)
canadian here. I've seen this ad once really late at night on one of those sketchy channels that only has reruns. No so much audi territory if you ask me
Tourian A5 10:10PM (5/05/2009)
Maybe this was paid for by some dealership association and not actually by Audi of Canada? That'd made sense to me...
Raymond 1:03AM (5/06/2009)
I've actually seen 2 of those cardboard "SUVs" beside a Q5 as part of some sort of marketing stunt at a local mall here in BC, Canada.
Scorch 6:22PM (5/05/2009)
Wow, talk about kicking someone while they're down.
Bad form, Audi.
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dea911 6:59PM (5/05/2009)
I have to agree.
I don't think this commercial was funny at all. Audi should continue to pick on BMW and Mercedes Benz, its more like comparing apples to apples.
David Wiles 6:51PM (5/05/2009)
I was coming out of a parking lot the other day and was confronted by a Tiger Tank complete with an 88mm cannon. I know the badge said Audi Q7, but I have the History Channel and I know a Tiger Tank when I see one.
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MadeinDetroit 8:48PM (5/05/2009)
Best. Comment. EVER!