- May 5, 2009
LeBron James gets free Kia for being NBA MVP, gives it away
As it turns out, NBA MVP winners always get a free car, and they always turn around and immediately give it away. Some players have endorsement deals with automakers, so the league usually asks what charity they'd like to donate their prize to beforehand. Both James and this year's Defensive Player of the Year, Orlando's Dwight Howard, don't have any auto endorsement deals, but that didn't stop them from tossing the keys to their favorite charity. Howard gave his car to the Orlando Day Nursery and James donated his Borrego to the Akron Urban League. Don't cry for The King, though. He arrived amidst a police escort to the MVP award ceremony, which he requested be held at his alma mater – St. Vincent-St. Mary High School in Akron, in his custom Ferrari with vanity plates that read "W1TNES".
[Source: Kicking Tires, ESPN]