• May 5, 2009
I'm from Cleveland and the city will stop doing whatever it's doing tonight at 8PM EST to watch the Cavs take on the Atlanta Hawks in Game 1 – Round 2 of the team's 2009 NBA Playoff run. Yesterday's news that LeBron James won the league MVP award added yet another nugget of pride to an already large pile of pride nuggets assembled by our beloved Cavaliers this season. Along with a super spiffy trophy that will look great on his mantel, James was also given a brand new Borrego SUV by Kia, sponsor of the MVP award and an NBA partner.

As it turns out, NBA MVP winners always get a free car, and they always turn around and immediately give it away. Some players have endorsement deals with automakers, so the league usually asks what charity they'd like to donate their prize to beforehand. Both James and this year's Defensive Player of the Year, Orlando's Dwight Howard, don't have any auto endorsement deals, but that didn't stop them from tossing the keys to their favorite charity. Howard gave his car to the Orlando Day Nursery and James donated his Borrego to the Akron Urban League. Don't cry for The King, though. He arrived amidst a police escort to the MVP award ceremony, which he requested be held at his alma mater – St. Vincent-St. Mary High School in Akron, in his custom Ferrari with vanity plates that read "W1TNES".

[Source: Kicking Tires, ESPN]


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  • 23 Comments
      • 5 Years Ago
      Kia? Kia! It is too funny.
      • 5 Years Ago
      Go Cavs!
      • 5 Years Ago
      Go Bobcats!

      (HEY! we ALMOST made the playoffs this year!)
      • 5 Years Ago
      I'm in Cleveland today, can't wait for this game. Go Cavs.

      http://www.enbargain.com
      • 5 Years Ago
      "our beloved Cavaliers"?

      Go Celtics...
      • 5 Years Ago
      That's sad. Once a celebrity tosses an endorsement, AFAIK it usually signals the end of good sales for that product. Then again, maybe KIA can sell its products on their own merits (without needing to be endorsed by a celebrity).
        • 5 Years Ago
        "usually signals the end of good sales for that product."

        There was never a beginning to good sales of the Borrego
      • 5 Years Ago
      I'd have tossed the Kia too, but that's completely unrelated.
        • 5 Years Ago
        Haha, I agree. I would have been like... whaaa??... a Kia? Do you know who I am???? LOL
        • 5 Years Ago
        Haa - exactly. Giving him a Kia is borderline insulting
      JDM Life
      • 5 Years Ago
      I love him...
      • 5 Years Ago
      Alright, can we get back to the subject? Go Rockets.
      • 5 Years Ago
      Dwight Howard did the same thing too when he won the Defensive Player of the Year award.
        • 5 Years Ago
        I was gonna say the same thing. I loved how he showed up in his F430 convertible to accept a Kia (as well as the MVP). lol, congrats to King James and Superman.

        Go Magic!!
      • 5 Years Ago
      Atlanta Hawks
      • 5 Years Ago
      Why does his license plate read "Whiteness?"
        • 5 Years Ago
        Too bad he can't spell "witness" with one S.
        • 5 Years Ago
        LOL. It's not "whiteness" it's "witness".
        Since LeBron signed with the Cavaliers, their slogan has been "I am a witness". I guess the idea is to attend the games to bear witness to the coming of the age of LeBron, Jordan's heir apparent.
        To be honest, watching him destroy the Pistons singlehandedly in the 2007 playoffs was quite a marvelous thing to behold.
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