• May 4th 2009 at 6:53PM
  • 10
That GM would sell Saturn has been floating around for what seems like ages now, but the most recent word from GM on the fate of the brand was that the "resolution" had been bumped up in the schedule to the end of 2009. GM just released a statement about the Saturn sale, saying that, "A number of potential buyers have surfaced and expressed interest in the Saturn brand and retailer network," and that GM hopes "to secure an agreement with a specific buyer later this year." We've asked GM if there is any indication about the fate of the brand's hybrids, especially the plug-in Vue hybrid that was so prominently displayed during the 2008 Detroit Auto Show, but haven't heard a thing yet. To fill the silence, what do you think GM should do?
What should GM do with the Saturn hybrid technology
Sell it for all it's worth 247 (23.5%)
Sell the standard hybrid tech, keep the plug-in tech 64 (6.1%)
Move the powertrain to the Equinox 327 (31.1%)
Keep the Saturn brand, keep making Saturn hybrids 223 (21.2%)
License the hybrid technology to the new owner 160 (15.2%)
Other 30 (2.9%)

[Source: GM]


GM to proceed with efforts to sell Saturn

DETROIT - General Motors is proceeding to the next step with respect to the sale of Saturn. A number of potential buyers have surfaced and expressed interest in the Saturn brand and retailer network. GM will be reviewing expressions of interest from the potential buyers and will look to secure an agreement with a specific buyer later this year. S.J. Girsky&Co. has been retained by GM as advisor for this transaction. Saturn will continue to keep its retailers updated on its progress throughout this process.

About Saturn:
Saturn markets vehicles in the U.S. and Canada through a network of about 400 retailer locations, with a focus on providing innovative products with solid value and excellent customer service. The brand has one of the freshest lineups in the industry: the Sky roadster, the Aura midsize sedan, the Vue compact crossover, the midsize Outlook crossover and Astra compact car. Saturn currently offers two of the most affordable hybrids on the road, the Vue Hybrid and the Aura Hybrid.

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    • 1 Second Ago
      • 6 Years Ago
      for those of you that have no idea what the Saturn brand means then shame on you... if you really want to help the American auto makers then open you pea brain minds to something different then your typical Toyota or Hondas... compare the Vue to any Rav 4 or CRV or just get off your butt and go to a Saturn dealer... or maybe just sit on your can and watch the American economy go to pot... you choose. Saturn makes a hell of a car and stands behind their product better than any other automaker in the world... before you critics get behind all of your imports, take a trip to your nearest Saturn dealer... and check out what kind of customer service you get and the value for your $. By the way... any negative remarks to this comment... look in the mirror and thank goodness you have the right to speak... comments, concerns??? i didn't think so!!
        • 6 Years Ago
        Thank you - I totally agree. Saturn cars are awesome, I was in a very bad accident where a tree fell in the road infront of me and my Saturn went up over the tree. The policeman and medics said that if it was any other car I wouldn't be alive to tell about it, but the way Saturn front end is made it just propelled me over the tree. The car was rebuilt as on the other side the rest of the tree came down and wiped off the driver side. Saturn backed that car until I traded it on another Saturn, a Vue this time. I am on my 4th Saturn car and really have no desire to go back to any other brand. As Americans we need to buy American to keep our $ here. Yes I know that some of the parts are made elsewhere, but few. So lets get behind Saturn and push GM to keep it or sell to another American concern to keep up the same quality of vehicle.
        • 6 Years Ago
        Amen Brother. I think that GM has made mistakes with Saturn over the years like moving away from Springhill, not using the state-of-the-art factory to it's fullest extent and... OK... I'm not a huge fan of the new Vues.

        But, Saturn's are good cars and the retailer support is outstanding. My family current owns three Saturns; an old-style Vue, an SL1 (154000 miles and counting) and I just bought a used 2007 Ion2. These cars get me from point A to B in relative comfort and safety and for the most part my maintenance has just consisted of regular maintenance items.
      • 6 Years Ago
      Hold it,

      The VUE is basically a re-brained Opel Antara. AFAIK, GM is not selling Opel.

      Also, the Vue is based on the GM Theta platform; and GM has already committed to retaining that platform in it's brand via the 2010 Cadillac SRX.

      My guest is they just move the Plug-in over to the Cadillac side.
      • 6 Years Ago
      Saturn doesn't own any hybrid technology.
      The dual mode hybrid technology was developed by GM, DamlierChrysler......
        • 6 Years Ago
        The only thing I see Saturn having is a department that designs a Saturn badge to put on a GM vehicle from another division.
      • 6 Years Ago
      I'm going to guess that they are mute on the subject of what will happen to the hybrids because it will depend on what the potential purchasers want to buy
      • 6 Years Ago
      I think they should keep the Saturn Badge and make it a Hybrid-only brand. Sell it in existing Chevy dealerships, but call all hybrid versions "Saturn . . .". i.e. Saturn Equinox. Then bring back the plastic dent resistant body moldings, but engineer them out of something earth friendly. Basically make Saturn the "future of green". That way everyone in the rebadging department keeps their job sine they were the only ones actually doing anything in the last few years.
      • 6 Years Ago
      The reason GM's in trouble is obvious.
      1) They are too "big truck" oriented.
      2) Chevy Tahoes, GMC Yukons and Cadillac Escalades have identical bodies with different trim and badges. Haven't you ever seen them side-by-side?
      3) They're selling Saturn, their compact, fuel efficient line!
      • 6 Years Ago
      GM has too many brands, most of which, compete with each other. Dump GMC, Hummer and Saturn. Keep Cadillac, Chevy and Pontiac. Buick sells in China so build it there. Fiat is investigating buying GM's European ops (Opel).
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