• May 4th 2009 at 1:01PM
  • 20
With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called "Perfect Timing," started on Friday. It is an attempt to boost sales on vehicles using reduced interest rates, more consumer cash and a focus on low payment leases. The campaign caters to regional needs with aggressive leases in the East, and zero-percent interest rates in the West and Midwest. Bob Carter, Toyota division general manager, told Automotive News that "there will be an enhanced package of incentives compared with what Toyota currently offers." Carter didn't elaborate, so it seems you'll just have to visit a showroom to get the details. Regardless, it appears that Toyota is willing to make a deal like never before.

[Source: Automotive News, subs. req'd | Photo by Justin Sullivan/Getty]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 20 Comments
      • 6 Years Ago
      Does this mean we get to quit hearing the "saved by zero" ads? Please, let it be so.
        • 6 Years Ago
        I haven't seen one in months. I pity your cable area.
      • 6 Years Ago
      Okay .. so sales are at record lows, you can't move your product at even discounted prices.

      ... so the solution is to produce more cars and SUVs.

      Who thinks of this stuff?
      • 6 Years Ago
      One dealer here is offering 2009 Camrys for under $200/mo with Zero down, Corollas at about $150, Accord EX's for $168/mo. It's unbelievable the lease deals you can get here now.

      GM and Chrysler don't lease anymore.
        • 6 Years Ago
        Wrong, GMAC and Chrysler Financial don't lease anymore, and thats not even true. You can still get leases at the Chevy dealer here.
        • 6 Years Ago
        where are you my friend??
        • 6 Years Ago
        MA.
      • 6 Years Ago
      Do poor sales number and getting beat by Ford means that some Toyota executives will commit Sepuko/Harakiri?
      ashley121
      • 6 Years Ago
      Great! now I can move out of my tent, find a job, and go lease / buy a new Toyota to live in. "perfect timing" ?????
        • 6 Years Ago
        @ashley121
        Toyota seems to be running the GM playbook with all these incentives.

        Good way to decimate residual values, which is one of the top reasons why Toyota's were great values. With shaky quality and so-so styling it seems like Toyota has really lost its mojo.
      • 6 Years Ago
      start using incentives on SCION you ididots. Pricing at msrp doesn't work when 2009's and 2010's are sitting right next to each other and are the same price!
      • 6 Years Ago
      Yay!
      I'll gladly take 0% financing on the new 2010 Prius! Just it time, indeed!
        • 6 Years Ago
        I doubt you will get it on Prius, it's too HOT.


        Memo to Toyota, one way to improve this sales bomb is by improving your cars, better MPG, Better interior and the same price.
      • 6 Years Ago
      How much lower can interest rates go, Toyota has been offering 0% financing for months or a sizable chunk of cash on the hood. Ford kicked that ugly ass and they can't stand it, GO FORD, kick 'em again.
      • 6 Years Ago
      GM does lease.......... were do you live? Go back to school if you do not know the truth.
        • 6 Years Ago
        I have multiple news sources, but AB isn't allowing it. It may be getting better now, but they aren't advertising it.
      • 6 Years Ago
      With the Japanese Government funding and taking the risk for their financial arm, I'm sure any warm body can roll in off the street and get a car.
        • 6 Years Ago
        "I'm sure any warm body can roll in off the street and get a car. "---it's called a sub prime loan, i am sure Toyota learned something in last 6 months.

        Also i read that MOST Detroit 3 costumers have a credit score of below 700 and Toyota and Honda and Nissan have above 700.
      • 6 Years Ago
      Go Ford Go!!!
    • Load More Comments
    Share This Photo X