Chrysler begins "New Car Company" ad campaign in newspapers
A couple things struck as odd, though. For one, only one vehicle shown is an actual production vehicle, the 2011 Jeep Grand Cherokee, the other two being concepts, though the Dodge Circuit EV is in development (we've actually driven it). Two, when are marketing departments going to get that advertising in newspapers is not the best way to reach the most people with your message anymore? Honestly, had it not been for this post on Chrysler's employee communications blog, The Scoop, we would have never known because we don't read newspapers anymore unless they're offered on a Kindle. Chrysler says the ad campaign will continue in print, TV and radio later this week and highlight specific products, but still no web penetration. Save a tree people, go digital.
[Source: The Scoop]
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