• May 3, 2009

Chevrolet Aveo, a.k.a Chevrolet Kalos/Daewoo Gentra/Holden Barina/Pontiac Wave – Click above for a high-res image gallery

Eyebrows raised at reports that General Motors could hold on to its British subsidiary Vauxhall even if – or, more likely, when – its German counterpart Opel would leave the family. With the model ranges of the two European GM divisions intertwined, a Vauxhall without Opel would seem like an empty shell. New reports suggest, however, that instead of re-plastering Opels with the griffin badge, the British marque could instead continue operations under GM ownership by importing products made by GM Daewoo Auto & Technology.

The restructuring of Vauxhall would also likely call for greater cooperation with GM Daewoo's neighbor to the south, Holden, which otherwise stands to lose significant revenues from the disintegration of GM's global operations, with Vauxhall and Pontiac having accounted for nearly half the production of its VE Commodore, sold in the UK as the Vauxhall VXR8 and in the United States as the Pontiac G8. Holden, for its part, also recently replaced many of its Opel-based products with rebadged GM Daewoo models. In the likely absence of Opel, the General's assets in England, Australia and Korea would likely end up cooperating more closely. However with Daewoos already on the European market as Chevrolets, the realignment could effectively be the end of the bowtie in Europe.




[Source: Autocar]


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  • 41 Comments
      • 5 Years Ago
      Can't the Aveo just DIE ALREADY.
        • 5 Years Ago
        What, did one kill your father?
      • 5 Years Ago
      "However with Daewoos already on the European market as Chevrolets, the realignment could effectively be the end of the bowtie in Europe."

      I wonder if that would mean GM would sell the Corvette in Europe as a Chevrolet again, instead of it's own brand.
        • 5 Years Ago
        Vauxhall reselling Daewoos depend on GM keeping Daewoo. And things aren't looking good. Basically, Korean government is demanding GM to hand over the control of Daewoo by selling a 30% stake(for a total of 58%) before it would inject any additional liquidity into Daewoo. If GM refuses, then Daewoo goes bankrupt and government gets to resell Daewoo to one of Korean suiters in the bankruptcy court auction. Either case, Korean government envisions regaining control of Daewoo and forming a second world class automotive group to rival Hyundai-Kia.

        In other word, Daewoo itself is following the footsteps of Opel.
        • 5 Years Ago
        If GM holds on to Daewoo it could simply continue to sell them in Europe alongside Opels, but they would compete head-to-head rather than the budget brand.

        If the Korean government regains control of Daewoo, GM can simply start making them with a partner in China instead.



        • 5 Years Ago
        @ Matthew

        > If the Korean government regains control of Daewoo, GM can simply start making them with a partner in China instead.

        Chinese, namely SAIC, doesn't have engineering resources to engineer US/Euro-legal competitive cars, as evident by Roewes and MGs. Problem with SAIC is that their engineering mentor was SsangYong, and touches of SsangYong will be found in SAIC cars for decades, just like how you can still find influences of Mitsubishi in Hyundai models long after their separation, because current Hyundai's senior engineers were trained by Mitsubishi. By "touch of SsangYong" I do not imply positive...

        @ adrian

        > This would be a complete failure for Vauxhall. I can't see anyone in the UK buying them. GM, Just have the courage to stick with Opel and sell the other brands.

        GM doesn't have money to keep Opel and Daewoo, so German and Korean governments are trying to take them back from GM and hand over to new owners.
        • 5 Years Ago
        This would be a complete failure for Vauxhall. I can't see anyone in the UK buying them. GM, Just have the courage to stick with Opel and sell the other brands.
      • 5 Years Ago
      its a shame the aveo is a pretty bad car...the red one in the album is actually descent looking
        • 5 Years Ago
        Bad? The nicest show on TV, AutoWeek said outright DO NOT BUY THIS CAR, that's how bad it is.

        This is the problem with GM, how can Malibu improve the perception when it has to fight for perception with Aveo.
      • 5 Years Ago
      "Fiat plans European car supergroup

      Sergio Marchionne, Fiat chief executive, is on Monday due to outline plans to transform the global automotive landscape by spinning off Fiat’s core cars division, joining it with Chrysler and General Motors Europe, and creating a new publicly traded European car company."

      The German and Swedish governments might not think this is such a great idea.

      Germany may be more interested in Magna's offer and the Swedes likely not interested in Mr. Marchionne plans either. Saab is said to have other interested suitors.

      It should be interesting to see how this plays out. Mr. Marchionne may end up with just good old Chrysler to call his own.
      • 5 Years Ago
      Instead of selling Opel entirely, maybe GM should retain about 50% of the stake in Opel. They could continue using Opel platforms and cars for Vauxhall.
      • 5 Years Ago
      Opel makes some of the best of GM's small car designs, not GM Daewoo. If GM tries to sell Europeans and Australians GM Daewoo crap in lieu of German-designed cars, it will be the icing on GM Europe and Holden's tombstones. Those Aussie engineers that came up with the Commodore had better get their small car skills cracking because GM North America doesn't seem to have the skills and logic to get a proper small car to replace the Opel/Saturn/baby-Holden line.

      I think Opels with the Buick Trishield would be a good mid-level small car fit for the US, especially with non-traditional powertrains.
      • 5 Years Ago
      During the past months I have come to realise that GM has been like a lobotomised spider, creating an enormous unstructured, unorganized web inevitable ending up entangled in the middle with panic, left to die.
      • 5 Years Ago
      I think the mergers, acquisitions and consolidation of brands has only just begun, if Sergio Marchionne has his way.

      Fiat plans European car supergroup

      Sergio Marchionne, Fiat chief executive, is on Monday due to outline plans to transform the global automotive landscape by spinning off Fiat’s core cars division, joining it with Chrysler and General Motors Europe, and creating a new publicly traded European car company.

      More at:
      http://www.ft.com/cms/s/0/a4a4767a-380d-11de-9211-00144feabdc0.html?referrer_id=yahoofinance&ft_ref=yahoo1&segid=03058&nclick_check=1
      • 5 Years Ago
      Man, Vauxhall's name and logo are too cool to be associated with Daewoos.

      Before the whole "selling Opel" thing came up, I always wished they'd dump the Opel name and fugly lightning-bolt logo in favor of bring the Vauxhall name and the badass griffin logo to the continent (well, at least before they uglified the logo last year). Why? Just because it's cooler.
      • 5 Years Ago
      The report that Vauxhall would effectively become like Opel in using rebadged GM-DAT products - appeared in Autocar a week ago and has taken Autoblog that long to enter the story onto its site.

      However, that's only one option and as GM is highly aware, would pretty much destroy Vauxhall and its healthy UK market share altogether. Since both Vauxhall and Opel are GME products (not mere rebadged Opels as many kids on here seem to think) then a lot depends on the future of GME. If Fiat acquires Opel, there's nothing to say that the current range of GME products would remain solely with Opel; they may and be contracted back out from Fiat to GM/Vauxhall or, remain owned by GM and be contracted out to Fiat/Opel. Fiat have already used GME's Epsilon platform and the SCCS platform was developed jointly by GME and Fiat.

      The situation is far from cut and dry and one thing is for sure: GM-DAT products wearing mere Vauxhall badges wouldn't work, as already proven with the slow-selling Antara.
        • 5 Years Ago
        I see you're still drinking that Vauxhall Kool-Aid. Vauxhall is nothing but rebadged Opel cars with the steering wheel on the wrong side, and with a Holden thrown in for good measure.

        Vauxhall and Daewoo, perfect together! How sweet is that ...
        • 5 Years Ago
        Let's see what Vauxhall sells after Opel is separated from GME shall we? How's your Korean by the way? :-)
        • 5 Years Ago
        jgp: The Antara uses a modified Theta platform but the car was almost entirely engineered and developed by GM-DAT, with some further engineering work thrown it at Opel for the European market version. The Antara, along with its Winstorm Maxx/Holden Captiva Maxx and GMC Terrain (Middle East) badge-engineered variants are all built in Korea.

        The Winstorm/Captiva uses the same platform, uses a different shell and also has a 7-seat option. It too is built in Korea.
        • 5 Years Ago
        The Antara isn't a rebadged Daewoo, though it's not a 100% GME vehicle, either; it's built on an American platform, that of the original Saturn Vue and Chevy Equinox.

        It gets confused with a Daewoo because Daewoo also made a CUV on the same platform, the Daewoo Winstorm/Chevy Captiva, but the Winstorm/Captiva has been modified by Daewoo and doesn't really resemble the Antara.
        • 5 Years Ago
        Borger - Opel and Vauxhall are independent companies, both subsidiaries of GM, which use GME products. GME contracts these cars to be developed, not Opel. Most of the engineering work is done however at Opel. They're built at plants across Europe and each facility slaps Vauxhall and Opel badges on depending on the market they're heading to.

        As for the "kool-aid", you need to get off the drugs and wake up (as well as grow up) to the reality of how the car industry in Europe is structured.

        You've also failed to mention the commercial JV products with Renault built at GMM Luton - assuming you had any idea to begin with.

        Oh, and RHD accounts for almost one-third of global car production.

        But I suspect talking business on any level is way over your head.
      • 5 Years Ago
      poor vauxhall, from rebadged opels (very competent cars) to rebadged-chevrolets-rebadged daewoos (VERY poor cars).
        • 5 Years Ago
        the saturn vue is sold in europe as a vauxhall/opel antara
        • 5 Years Ago
        Fortunately, I think the Aveo platform is toast, with the Spark/Beat platform taking its place.

        Nobody's reviewed it, but I expect it will be a thoroughly modern machine, fully up with the competition.
        • 5 Years Ago
        someone is stuck in the past, when daewoos and chevys really did suck...now they are actually descent cars, with excpetions.
        • 5 Years Ago
        thank you all for pointing out that the saturn vue is already sold in Europe. i am very aware of this. allow me to simplify my point for your simple minds:

        the article states that vauxhall could become more dependent on GM Daewoo for vehicles if Opel is sold off. Flea then said that Daewoos are "VERY poor cars". I offered up the VUE and the Cruze as evidence that Daewoo can turn out a pretty darn solid vehicle, or at least a vehicle that is better than "VERY poor"

        does that make sense now?
        • 5 Years Ago
        I agree with Flea. As its stands the Vauxhall/Opel catalogue car is pretty impressive. The corsa is a nice cheap small car. Insignia is a cheap but reasonable executive car and the Zafira is an excellent MPV.

        @Alex

        The Saturn Vue? Already badged as a VauxhallOpel Antara. The Chevrolet Cruze is a Lacetti, yes its looks alright and it isn't a bad touring car but its no where near as good as its rival the Insignia.

        Practically rebranding Daewoo/Chevrolet would mean a death Vauxhall and the certain closure of Ellesmere Port factory.
        • 5 Years Ago
        Let's get a few things straight:
        The Cruze is NOT a rebadged Daewoo. In fact, the new Lacetti is more a rebadged Cruze.
        The Cruze does NOT compete with the Insignia. The new Tosca is in the same class as the Insignia (the Tosca, while competent/not too bad at all, is nowhere near the level of the Insignia; the Insignia competes with the Mondeo, VW Passat, et al, while the Tosca competes with the Skoda Superb, et al).
        The Vue is NOT a rebadged Daewoo. It is a rebadged Opel Antara.
        The G2X is NOT an original Daewoo design. It is a rebadged Saturn Sky (as is the new Opel GT).
        Look at the rest of Daewoo's current (original: exclude Winstorm, Veritas, G2X) lineup: Aveo, Lacetti, Tacuma. They aren't very good at all.
        I think Flea has a point. QED.
        • 5 Years Ago
        @ alex, the Cruze is not a daewoo rebadget car, it is a new platform, designed in US, Germany and South Korea, there is nothing remotely similar to the previous rebadged GM cars.
        • 5 Years Ago
        the saturn vue and chevy cruze are daewoos.... don't know if i'd call those very poor cars
        Stop
        • 5 Years Ago
        P.V said:

        "Let's get a few things straight:
        The Cruze is NOT a rebadged Daewoo. In fact, the new Lacetti is more a rebadged Cruze.
        The Cruze does NOT compete with the Insignia. The new Tosca is in the same class as the Insignia (the Tosca, while competent/not too bad at all, is nowhere near the level of the Insignia; the Insignia competes with the Mondeo, VW Passat, et al, while the Tosca competes with the Skoda Superb, et al).
        The Vue is NOT a rebadged Daewoo. It is a rebadged Opel Antara.
        The G2X is NOT an original Daewoo design. It is a rebadged Saturn Sky (as is the new Opel GT).
        Look at the rest of Daewoo's current (original: exclude Winstorm, Veritas, G2X) lineup: Aveo, Lacetti, Tacuma. They aren't very good at all.
        I think Flea has a point. QED."

        More like twisting facts. If you see the Cruze it has a strikingly Korean design which is the reason looks totally different from current chevy's line up. No, Lacetti is not a rebadged Cruze, more like the other way around.

        Funny how you try to discredit comparing an old Vectra model which is a rebadged Daewoo Tosca with the new Vectra (Opel Insignia).

        The Vue/Antara ARE rebadged Daewoos.

        You're right about G2X.

        While you try to downplay Daewoo mentioning the cars above, you forget Chevy Beat, Trax and Groove were all designed by Daewoo, and it produces 1/4 of the GM cars sold worldwide.





        • 5 Years Ago
        @Hike15
        I should have specified that I'm from Europe, so we don't get the Vue, and the Cruze unfortunately hardly compares with the Insignia. Chevys in general are seen as the bottom of the cheap car barrel, on the same level as Dacia.
      • 5 Years Ago
      realign
        • 5 Years Ago
        I hate to be the one to point out spelling mistakes on here. Thanks-- that was driving me crazy.
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