• May 2, 2009
Davison, MI, Pontiac-Buick-GMC dealer Jim Waldron isn't ready to give up on the Pontiac brand just yet. During a local news program on Flint ABC affiliate WJRT-12, Waldron revealed that he had made an offer to General Motors to buy Pontiac. Earlier in the week, GM announced that the Pontiac brand would be shut down no later than the end of 2010.

However, GM VP for North American Communications, Tom Pyden, later told the station that no deal would happen since the brand is not for sale. The latest viability plan put forward by the automaker makes no provision for spinning off Pontiac like it does with Hummer and Saturn.

However, if someone offers cash for Pontiac, it seems hard to imagine GM turning a blind eye to the deal. This would be especially true if the potential buyer offered to take over some closed factories to use for manufacturing, as Waldron intends to do. However, it's even harder to imagine that Waldron could make a going concern of a stand-alone Pontiac.

[Source: WJRT 12]


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  • 77 Comments
      • 5 Years Ago
      Pontiac will be dead. Period. Take a look at the Pontiac dealerships now, because when they close within the next yr in a half THATS IT.

      Its just Pontiac anyway. The only ppl that will cry are your local enterprise lots.
      • 5 Years Ago
      Rename the G8 as Chevrolet with Bow-tie trim (Caprice SS maybe?). It's built by Holden and doesn't need a North American plant or organization. The Saturn Sky already looks like a mini-Vette; Change the trim details to make it a Chevy (how about Monza Spyder?) Wilmington makes international versions of this platform, and should be able to keep running with a little good management and marketing of the products.
        • 5 Years Ago
        You're spot on as far as placement of the G-8 and Solstice in the Bow tie family but I think the your names need to be tweaked just a touch. G-8 = Impala SS & Solstice = Stingray. Chevy loves to dredge up old nameplates for their heritage value.
        • 5 Years Ago
        Brent431: I wasn't crazy about Caprice SS either, but there's already an Impala and it sells fairly well. How about Chevelle SS? As for the Solstice/Sky, Monza Spyder has heritage too (Corvair, and late-70's sports coupe). But "Stingray" is a great name, if the Vette people would let that happen!
      • 5 Years Ago
      The General (soon to be Private) is afraid to sell Pontiac because a properly managed Pontiac, having shed the huge parasite GM has to carry on it's back, may well cut into the reformed GM sales. They have failed repeatedly to stand up to foreign as well as domestic competition, and without chapter 11 reorganization, it looks like it will be business as usual. What a shame. At one time they ruled the world, but with complacency and planned obsolescence they squandered their inheritance. I owned a 1980 Chevy Citation, and that did it for me.
        • 5 Years Ago
        @harlanx6: Because if there's one that should stop people from buying Chevrolets in 2009 and beyond, it's the Citation they build in 1980. Riiiiight.
        • 5 Years Ago
        Believe me, it would have done it for you, too. My '84 Accord sealed the deal. They sowed junk, and they reaped ever diminishing market share. They came late to the realization that people will buy quality if it's available, and have been trying to catch up ever since. In '06 I rented an '06 Chevy Cobalt and it reminded me a lot of my '80 Citation. That is the way the market works. It's a mystery to me why so many people remained so loyal so long. Since my 1980 experience I have owned 3 Hondas and 3 toyotas and have never been disappointed with my purchases. Do you get the point?
      HotRodzNKustoms
      • 5 Years Ago
      You guys are getting it all wrong. GM probably did not want to sell it under the proposed deal structure. Because I too can buy Pontiac if GM will carry it but GM can't do that.
      • 5 Years Ago
      So, a company that can't even pay back its own creditors won't take money to sell a worthless brand.

      I thought the previous management sucked. I guess Obama's front-men can't do any better.
      • 5 Years Ago
      Not selling Pontiac to the dealer in question has nothing to do with GM potentially reviving Pontiac. It has more to do with protecting themselves and preventing another company succeeding with "their" brand which they spent billions of dollars developing. GM simply don't want to compete with Pontiac, because they know it's branding a certain amount credibility that ANY new car manufacture would love to have.

      It's a classic business move of eliminating or in this case preventing competition.
      • 5 Years Ago
      They really have to bury this awful name.

      "pän-tē-ˌak"

      It just sounds awful to say. Especially when someone with a nasally accent says it. I can't tell if its due to my negative associations with plastic-clad Pontiacs of my youth, or if its truly in the sound of the name - but its hard for me to get past it to forgive even something desirable like the G8 GXP.

      Hell if they just sold the G8 as "The GM G8" I'd think it'd more compelling than anything with that arrowhead logo.

      Oh and the GTO? There's only one real GTO, and its from Italy. As cool as it looks, the storied 60's muscle car of the same name is just a Donzi speedboat with 4 wheels. Come to think, I'd probably respect it more if it was called a Donzi... at least that sounds Italian.
        • 5 Years Ago
        Only one GTO? That's nice for 36 people. For the 37th person and the rest of us, we'll just have to make do with a Pontiac or Mitsubishi GTO.
        • 5 Years Ago
        That Mitsubishi for the rest of us is called the 3000GT here, and that works just fine. Funny though, I always thought of that car as a Japanese Camaro.

        Calling a Pontiac a Gran Turismo Omoglato might have been a cheeky two-finger salute to Italy in the 1960s, but now its just like crass marketing. Sure it worked back then, but it only highlights the internal difficulties at GM during the time to put a big engine into a comparatively small car. Had GM not been so steadfast about engines, John Z. might never have had to give it a cheeky name to make it through marketing loopholes. We might have ended up calling it the "Super Tempest".

        It would've been great though if the name reflected an actual intent to homolgate the car for a racing series, maybe then the name wouldn't seem like so much plastic decoration.

      • 5 Years Ago
      I don't think this is the least bit ridiculous. Nanjing Automotive Group bought Rover and MG from BMW for 10.0 GBP.
        • 5 Years Ago
        BMW sold Rover and MG for GBP10 to Phoenix consortium ( not Nanjing)who lost tons of money and shut the companies down.Nanjing bought the assets and just the MG brand for I dont know how much.Ford retained the rights for Rover brand and sold it to TATA with JLR (its funny-after the much ridiculed CityRover,Tata now owns Rover(the brand atleast).MG and Rover are much more storied brands outside the US than Pontiac which wasnt sold anywhere outside north America.I dont see why any Chinese or Indian company would pay big bucks for just the name unless they can make cars in the US without GMs help.
      • 5 Years Ago
      It is sad that GM is such shambles right now and will not even entertain an offer to sell Pontiac. What are they trying to do to their dealer body. They have already distroyed the Saturn dealer body, which they are all scramblilng for cover and trying to come up with ways to buy the brand and not close their dealerships. GM you need to keep an open mind, it is like a parachute it works much better when it is open.

      After 30 years in the business I never dreamed I would see this happen.
      • 5 Years Ago
      Even in failure... they make stupid decisions.
      • 5 Years Ago
      Pontiac could come back, anything is possible. Right now though, if GM is trying to cut capacity, the last thing they need to do is create another competitor. Pontiac has only brand equity in NA. For someone to buy the name and not want to sell cars in NA wouldn't make sense.
      • 5 Years Ago
      Could be that GM doesn't want to sell it because they plan someday to bring Pontiac back, if their situation ever improves to the point of allowing it. Alternatively, it could just be the pride of the nameplate - not something like Saturn or Hummer with little attachment, that's for sure.
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