• Apr 30, 2009
Ford is making the most of having a little bit of extra fat during these lean times by sharing its fortune with the Susan G. Komen Breast Cancer Foundation. If you test drive a Ford, Lincoln, or Mercury before June 1, Ford will give $20 to the foundation, up to $1,000,000. Dealers can match the contributions up to $1,000 per store, and you can choose which local Komen affiliate you would like to receive your donation.

There are two ways to take advantage of the charity offer: before you go for your test drive, log on to www.fordcares.com and print out the registration form. After your test drive, the dealer will give you a code to enter on the Ford Cares site, and that will activate the donation. Or, if you're in a Komen Foundation Race for the Cure, your race packet will have a registration form you can take to the dealer before your test drive. You can read the full press release after the jump, and now you have a great alibi reason to test drive that Shelby GT500...

PRESS RELEASE

FORD ADDS COMMUNITY, CHARITY 'ADVANTAGE' TO PLAN

* Building on the Ford Advantage Plan, Ford will donate $20 in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1, up to $1 million to Susan G. Komen for the Cure®; dealers also can match the contribution.
* Ford Motor Company and its dealers have dedicated more than $100 million to the fight against breast cancer, throughout its 15-year partnership with Susan G. Komen for the Cure.
* In addition to helping charities nationwide, the Ford Advantage Plan boosts consumer confidence by covering payments up to 12 months on any new Ford, Lincoln or Mercury vehicle if customers lose their jobs.

DEARBORN, Mich., April 28, 2009 – Beyond 0 percent financing on select models and payment protection for a full year, Ford Motor Company is expanding its Ford Advantage Plan to ensure critical breast cancer services aren't compromised while charities work to weather the challenging economy.

Today, Ford is announcing it will donate $20 to Susan G. Komen for the Cure® in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1, 2009, up to $1 million. Dealers also may match Ford's individual $20 contributions in the name of each customer, up to $1,000 per dealership.

In addition, customers will be able to select the local Komen for the Cure Affiliate of their choice for Ford's charitable contribution.

"Our goal with the Ford Advantage Plan is to rebuild consumer confidence and assist local charitable organizations that also are struggling in this economy," said Ken Czubay, vice president of Sales and Marketing. "The Ford Advantage Plan also delivers a 'community advantage' to remind people that Ford and its dealers will be there to support to support them and the charities they care most about – in good times and bad."

As a national series sponsor of the Susan G. Komen Race for the Cure® Series, Ford supports more than 120 Race events nationwide. More than 50,000 Ford employees have participated in Komen Race for the Cure events, and thousands of local Ford dealers support the Race in their communities creating tremendous awareness for the breast cancer movement. Through 'Warriors in Pink', Ford captures the true essence of survivorship, celebrating the more than 2.5 million breast cancer survivors – the largest group of all cancer survivors – living in the U.S. today.

Additionally, in 2008, more than 18,000 Ford U.S. employees have volunteered 100,000 hours to help people in their local communities; that's the equivalent of nearly $2 million dollars of in-kind corporate contributions.

"This program will go a long way in helping Komen directly serve women and men in hundreds of communities across the country with education, screening and treatment programs that address breast cancer issues close to home," said Hala Moddelmog, president and CEO for Susan G. Komen for the Cure. "Once again, Ford and its associates are demonstrating the creativity and drive that have made them outstanding Komen partners for the past 15 years."

Building Confidence
Since launching the Ford Advantage Plan on March 31, Ford, Lincoln and Mercury dealers have noticed the program is making a difference and building consumer confidence.

"We have definitely seen an increase in showroom traffic since the Ford Advantage Plan was announced," said Dan Heller, Dealer Principal from Heller Ford in El Paso, Ill.

"We had a customer come in a couple days before the program looking for an F-150 but told us he was worried about losing his job. Within hours of hearing about the Ford Advantage Plan, he came into the dealership and bought the F-150," Heller added.

Customers also can take comfort in knowing that Ford's newest vehicles are the best or among the best in fuel economy, quality and cost of ownership.

The Ford Fusion and Mercury Milan are America's most fuel-efficient mid-size sedans, and the Fusion has a higher residual value than the Toyota Camry after three years of ownership, according to the Automotive Leasing Guide (ALG).

Ford also maintains strong residual values throughout its product lineup. Vehicles with strong residual values retain more of their value at the end of their lease contract period.

In addition, Ford's quality is now on par with Toyota and Honda, and Ford continues to have more top safety picks than any other brand.

How to Make a Difference
Consumers interested in test driving a Ford, Lincoln or Mercury vehicle during the Ford Advantage Plan test drive period can participate in two ways, by:

* Logging on to www.fordcares.com and obtaining a registration form and registration number. After visiting a Ford, Lincoln or Mercury dealership and test driving a vehicle, dealers will provide customers with a registration code. Customers visit www.fordcares.com again to input the registration code, validating their form, and activating the donation by Ford in their name; or
* Prospective customers participating in an upcoming Komen Race for the Cure event through June 1 will receive a registration form in their Race packet and can follow the same steps to initiate a donation on their behalf.

To find out more information about the Ford Advantage Plan or the charitable test drive component, please visit www.fordcares.com or www.ford.com.


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  • 15 Comments
      • 5 Years Ago
      When new cars come out that I'm interested in, I always want to go to the dealer and test drive them, but I'm afraid it would be gauche to do so. What's the general policy on test-driving cars you don't intend to buy? Is it too much of a waste of the salesman's time, or is it an expected part of business?

      I'd really like to hop in some of these cars and give them a spin, but I don't want to be totally rude about it and annoy the salesmen, they have a job to do.
        • 5 Years Ago
        +1 If the dealer is in tune with this, then I don't mind taking a testdrive, and even being up front with it with the sales guy. No point stringing him/her along.

        On the other hand - Ford actually has about 3 vehicles I'm curious enough to test drive, just for the heck of it. Would like to drive the new F150, the Mustang GT, and a new Fusion. (I'm still in the closet about the Flex, but I still think it's a pretty cool concept as well.)

        Actually, my local dealer is a Ford/BMW/Hyundai dealer. I could spend a full weekend test driving.
      • 5 Years Ago
      Ford salesmen are gonna hate this. Chrysler did this years ago, when I was selling Doodges. I think it was a kidney foundation that would recieve $75.00 for each test-ride. Folks had to fill out a form AT the dealer, and then take a test drive.
      We had about 35 come in for this. You could tell they had no real intent to buy anything, much less a car. A real buyer will drive the car some distance, ask questions, be intent on the car's handling & "feel" and performance.
      Those that came in so Chry-Co will cough up $75 bucks drove the car under 1 mile, had NO questions, hardly spoke, and ended with an "I'll think about it....." kinda comment. Never to call ya back. They were in & out in 20 minutes or less and didn;t seem to care WHAT tey demo rode.. Meanwhile, oft time there were REAL customers / buyers walking around and speaking with other salemen who were buyers, any you were jerking around with your donation demo ride guy.
      Real pain in the backside !
      • 5 Years Ago
      Not a bad idea at all
      • 5 Years Ago
      Gosh, Here we go again. Chalk another one up for breast cancer! How many of you realize that more women die of lung cancer each year (almost twice as many) than breast and that lung cancer is the number one cancer killer nationally and globally? The number of deaths across our United States is the equivalent to a tsunami hitting our shores a year or better yet a jumbo jet crashing EVERY day of the year...that's how many mothers, brothers, sisters, wives, fathers and husbands are lost every day.
      Contrary to popular belief over 50% of those diagnosed with lung cancer are non-smokers. And the number of women being diagnosed is staggering...read about Taylor Bell a 22-year old Division I soccer play who just last year lost her lung to LUNG CANCER!! ( http://www.youtube.com/watch?v=JME_cdkbee4)
      • 5 Years Ago
      Nice plan. Team up with a charity, publicise that fact, and say you will give $20 for every test drive, all the while trying to sell the car to the test driver. And then use a slogan like "Ford Cares" to act all charitable. If they really cared, why not just give the money without any strings attached?
        • 5 Years Ago
        What planet do you live on? Nobody does anything unless their is some level of personal gain to it. Even private individuals giving to charity get tax receipts and generally want the new wing in the local hospital named after them. I am at least glad to see Ford is still giving even in this downturn. Especially When you consider the fact that they have cut back their spending on lobbyists by 90%. Take about having the right priorities. Give money to cancer instead of hosting lunches with open bars for law makers. They seem to be reminding us daily that they have their act together and know how to make smart decisions. Good on them. Government Motors and Congressyler should be allowed to die if they can't do the same. Use the bailout money to look after the suppliers instead.
        • 5 Years Ago
        Because no one gives money without strings attached. People give to charity because it makes them feel fuzzy. Corporations give to charity because it helps them sell their products. I don't care what the motivation is, the money is still going to charity.
        • 5 Years Ago
        Be grateful they aren't going to sell pink Mustangs.
      • 5 Years Ago
      good work. keep doing the right thing.

      what a great cause.
        • 5 Years Ago
        +1 Jay.. I've been to many of the BMW events. The ones where you can take their cars out on a track are the best! What a blast being able to drive the snot out of someone elses car with no rules.
        • 5 Years Ago
        Ugg, at least they could have come up with an original idea. BMW has done this for many many years. They have raised millions of dollars for the SGKF.
        • 5 Years Ago
        what difference does it make? who cares who has done it and why Ford is unorginal for doing it.... it's a great cause! one could only hope that every corporation would 'copy' bmw (as you imply) and support this! I hope Ford continues doing stuff like this.

      • 5 Years Ago
      Come on, Ford, just pay the customer $20 for the test drive.
      • 5 Years Ago
      Ford just keeps doing the right thing. Good on em'.

      Hopefully they'll start winning conquest sales from Hondyota and get back into the black.
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