NY Mets choose Lincoln-Mercury as Official Vehicle
"Take me out to the ball game / take me out to the crowd / buy me a... Lincoln and Mercury?" The premium end of Ford's domestic portfolio may not have rewritten the song (yet), but it has brokered a new deal to remain the official vehicle of the New York Mets. Like the deal that placed Ford with the Yankees (but unlike Audi's partnership with the same team), the contract wasn't brokered by corporate headquarters but by the association of Tri-State Lincoln Mercury dealers, and amounts to about as much fun as you can shake a Louisville Slugger at. All it boils down to is that they'll be parking display vehicles outside the Mets' new home at Polo Grounds Shea Stadium Citi Field, so the next time they hit a home run it's more likely to go through the windshield of a Lincoln or Mercury. Details in the press release after the jump.
PRESS RELEASE
NEW YORK METS CHOOSE LINCOLN MERCURY AS AN OFFICIAL VEHICLE
Tarrytown, NY- The Tri-State Lincoln Mercury Dealers announced today the New York Mets have once again chosen Lincoln Mercury as An Official Vehicle of the franchise.
"Tri-State Lincoln Mercury Dealers are proud to continue our partnership since 1980 as An Official Vehicle of the New York Mets," said Peter Spina, Chairman of the Tri-State Lincoln Mercury Dealer Association. "We have had strong ties with the Mets in the past, but this year is going to be the biggest and best ever. With a brand-new new ballpark and a star-filled lineup of vehicles, this is truly going to be an amazin' year for the Mets and Lincoln Mercury. I have no doubt that both brands will be 'Reaching Higher'."
When the Mets opened their new home, Citi Field, on April 13th, the ballpark included permanent Lincoln Mercury signs on the outfield wall and on the main scoreboard, and advertising on state-of-the-art high definition video boards, along with ancillary branding and exposure.
Lincoln Mercury continues to flourish in the Tri-State area. The 2010 Lincoln MKZ offers incomparable luxury and segment-exclusive safety. The 2009 Lincoln MKS and 2010 Mercury Milan were awarded Top Safety Pick accolades. The 2010 Mercury Milan Hybrid can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors.
Reader Comments (Page 1 of 1)
Sea Urchin 8:41AM (4/29/2009)
How many players drive Lincoln or a Mercury? Is there anyone who is not a taxi driver who drives one? I never saw one in private use. Ford should have killed L-M and kept Jaguar.
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Avinash machado 8:50AM (4/29/2009)
You are really outdoing yourself Sea Urchin.
Sea Urchin 8:54AM (4/29/2009)
Here in NYC, Lincoln is used ONLY by Taxi guys, Mercury.....you see one here and there every now and again.
Daily Driver 9:35AM (4/29/2009)
Sea Urchin is right. Lincoln's primary purpose of existence is to serve it's life as Car/Limo services. Just the other day while I was passing through 37th street to go to Lincoln Tunnel, I was stuck behind a white Lincoln Town Car and I swear people asked the driver of white Town Car, if he was a limo several times on every corner. There is no way in hell if you live in NYC area you'll buy a Lincoln for other purpose. Since it's a official car/limo service car of several cities they should've kept Lincoln, Jaguar and dumped no purpose what so ever brand Mercury.
Brett- BMW Advo 8:46AM (4/29/2009)
NY Mets choose Lincoln-Mercury as Official Vehicle(s), is what you meant, right?
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Yikes 9:06AM (4/29/2009)
Offiicial Vehicle? For what purpose, taxi service to and from the ball park to the hotel?
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Protzenegger 9:26AM (4/29/2009)
While I don't quite understand the Lincoln-bashing (they do, after all, have a couple of unique models), Mercury isn't much more than a trim level of Ford. I wish they had the sense to bring over their Euro lineup and badge it as Mercury. I'd sign up for a Kuga the same day.
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Yikes 10:14AM (4/29/2009)
What are the "couple" of "unique" Lincolns you mention?
Protzenegger 12:00PM (4/29/2009)
MKS and MKT, in that they're not just Lincoln-badged clones of corresponding Fords like the Nav, MKZ and MKX.
Joe 9:27AM (4/29/2009)
Now if only they could win a damn game.
Seriously! 4-3 lead after six and they lost last night? I either need to start taking anti-depressants or find a new baseball team to root for.
Oh hell...M-E-T-S METS METS METS!
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Daily Driver 9:45AM (4/29/2009)
Shouldn't this be "M-E-T-S SUCKS! SUCKS! SUCKS!" and "J-E-T-S SUCK! SUCKS! SUCKS!"???
Joe 10:05AM (4/29/2009)
Giants fan, here. The Jets can go suck the big one.
Nathan 11:34PM (4/29/2009)
Don't worry, the Mets will play my Nats soon enough, that always snaps a losing streak for the other team.
Joe K. 1:27PM (4/29/2009)
The question is which one will be still in it come August?
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Tylerz06 7:43PM (4/29/2009)
Why would they choose the most boring luxury car make next to Buick, and a higher trim Ford as their official vehicle? The MKS isn't that great I saw one in a parking lot the other day and it already looks outdated.
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