REPORT: Source Interlink, parent co. of Motor Trend, Automobile, Hot Rod, files for Chapter 11
The filing comes at a time when first quarter advertising revenue in magazines has plummeted by 20% compared to last year, and the pinch began to be felt by enthusiasts late in 2008 when Source Interlink killed off Sport Compact Car and Turbo and High Tech Performance, two of the company's most respected – although recently unprofitable – titles. It's unclear how the restructuring will affect the 75 publications, 90 websites and other media outlets under the Source Interlink banner, but it's safe to assume that more titles will likely be dropped, consolidated, or otherwise restructured in the future as the company attempts to right a ship that's been sinking for the last few years.
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