- Apr 27, 2009
First completed Aston Martin One-77 wins Concorso d'Eleganza Design Award
Aston Martin One-77 – Click above for new images in our high-res gallery
Aston Martin finally took the wraps off the first completed One-77 this past weekend at the Concorso d'Eleganza on the shores of Lake Como and came away with the top design prize at the event. Aston Martin CEO Dr Ulrich Bez was on hand to show off the car that we saw in skeletal form at the Geneva Motor Show in March. While the aesthetics of this new Aston have drawn decidedly mixed reviews, there is no doubt that it is a striking machine. The huge grille flanked by large air scoops is a departure from the classically beautiful Astons of the last 15 years and even goes well beyond the DBS. However, when considered in the context of its functionality, the appearance makes much more sense. Check out new high-res images released by Aston Martin today of the first completed One-77 in the gallery below.
[Source: Aston Martin]
Aston Martin One-77 wins top design award at the Concorso d'Eleganza, Villa d'Este
Gaydon, Warwickshire 26 April 2009. At its world debut this weekend, the Aston Martin One-77 has won the Concorso d'Eleganza Design Award for Concept Cars and Prototypes on the shores of Lake Como, Italy.
Following the Geneva Auto Salon in March, where the technical illustration was first shown, the rolling chassis has since been completed by hand into the first car presented at Villa d'Este this weekend.
At its first public unveiling in the perfect setting of the Grand Hotel Villa d'Este, the first complete One-77 was on show. Visiting public were invited to cast their vote for the best concept and prototype. Among eight entries from around the world, the Aston Martin One-77 was voted the best in class, eclipsing the competition with more than 30% of the total votes.
Admiring crowds viewed One-77 in its entirety for the first time. The car was showcased complete with running powertrain and the never seen before, fully hand-crafted interior.
Aston Martin Chief Executive, Dr Ulrich Bez said: "Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today.
"We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d'Este."
Aston Martin Design Director, Marek Reichman said: "To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design."