• Apr 27, 2009
Aston Martin One-77 – Click above for new images in our high-res gallery

Aston Martin finally took the wraps off the first completed One-77 this past weekend at the Concorso d'Eleganza on the shores of Lake Como and came away with the top design prize at the event. Aston Martin CEO Dr Ulrich Bez was on hand to show off the car that we saw in skeletal form at the Geneva Motor Show in March. While the aesthetics of this new Aston have drawn decidedly mixed reviews, there is no doubt that it is a striking machine. The huge grille flanked by large air scoops is a departure from the classically beautiful Astons of the last 15 years and even goes well beyond the DBS. However, when considered in the context of its functionality, the appearance makes much more sense. Check out new high-res images released by Aston Martin today of the first completed One-77 in the gallery below.



[Source: Aston Martin]

Aston Martin One-77 wins top design award at the Concorso d'Eleganza, Villa d'Este

Gaydon, Warwickshire 26 April 2009. At its world debut this weekend, the Aston Martin One-77 has won the Concorso d'Eleganza Design Award for Concept Cars and Prototypes on the shores of Lake Como, Italy.

Following the Geneva Auto Salon in March, where the technical illustration was first shown, the rolling chassis has since been completed by hand into the first car presented at Villa d'Este this weekend.

At its first public unveiling in the perfect setting of the Grand Hotel Villa d'Este, the first complete One-77 was on show. Visiting public were invited to cast their vote for the best concept and prototype. Among eight entries from around the world, the Aston Martin One-77 was voted the best in class, eclipsing the competition with more than 30% of the total votes.

Admiring crowds viewed One-77 in its entirety for the first time. The car was showcased complete with running powertrain and the never seen before, fully hand-crafted interior.

Aston Martin Chief Executive, Dr Ulrich Bez said: "Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today.

"We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d'Este."

Aston Martin Design Director, Marek Reichman said: "To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design."


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    • 1 Second Ago
  • 19 Comments
      • 5 Years Ago
      Like the SLR, Bug and the like, you can reasonably assume these are one-off autos even at 2000 (SLR) production. The ability to be a show-off is assured. But shouldn't it look like it? Blonds in the Euro North are a dime a dozen and most beautiful. But in that context, the norm. A one-off car show exists in the minds ofall via magazine and web images. As such, the Aston is certainly beautiful, but I think the ungainly SLR does a better job of saying, "Yeah, she's mine." If your boss opens your garage, what's going to make your inseam rumble?
      • 5 Years Ago
      Ass kissing.... While the general shape of the car is good, the interior is a disaster.
        • 5 Years Ago
        i second that

        all i though when i saw it was Prius found it's way into Aston martin

        and that exterior is not to my liking either - the c-pillar is just not very exciting or even good looking. the front end is even worse - and they say the 370Z looks like a fish, this one is even worse
      • 5 Years Ago
      This is one beautiful car. I have no complaints about it. Too bad I'll probably never get to even drive one.
        • 5 Years Ago
        ^ Exactly - I'm guessing we will never see one in person.

        It is beautiful.
        • 5 Years Ago
        I think it would be fortunate to even see one
      • 5 Years Ago
      Good lord Aston Martin knows how to make sexy cars.
      • 5 Years Ago
      I know i'll probably get slated for saying this...but I think it looks naff!

      Being British, I am predisposed to love all Aston's (ands Jags'), from birth. Probably because they're always the underdog when it comes to power and handling (compared to similarly priced competition) but they are always so stunning to look at and give you such a great feeling to drive; understated yet with buckets of kudos.

      The DB9 Sport and the DBS are great examples of AM at their top game.

      But this. No. This looks like it was redesigned by a 9 year-old. The front end is just awful as are the slits in the doors, which ruin an otherwise stunning side profile. The rear looks good though, shame about the interior! It looks like a mix of parts and styles from several different cars and manufacturers. This one should have stayed at the concept phase :) (rant over)
        • 5 Years Ago
        Honestly, it doesn't seem bad to me, but it is undoubtedly nowhere near as beautiful as the DBS. To me, the profile (at least the front half) looks a great deal like a Corvette; not a bad thing in itself, but out of place on a £1,000,000 Aston.
      • 5 Years Ago
      Wow it is easy to see why it won.
      • 5 Years Ago
      The ass on that car is magnificent! I think I caught Woodrow looking at those Jay-Lo'esque haunches. Only one tiny think missing but it is something that a car of this stature and distinction needs, and that is lambo type upswept doors. It say “yes I am an Aston Martin but KNOW that I am different!”
      • 5 Years Ago
      it's to bad Mercedes didn't get the same memo Aston received regarding truly grand, unique, beautiful, well done interiors on special coupes, as Aston surly did. This is a proper limited production halo car, especially inside. Why the gullwing successor has a charger inspired interior I’ll never know.
      • 5 Years Ago
      you better check your eyes

      that center stack being so rakish is a Prius trademark and looks horrible in this car
      • 5 Years Ago
      • 5 Years Ago
      i think this is the most beautiful car available today...inside and outside
      • 5 Years Ago
      This car looks like a shark, its mean, and looks stunning!
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