Nissan announces 2010 Armada pricing and new Murano 360 value package
Click image for a hi-res gallery of the 2010 Nissan Armada
The economy sucks, so no one's buying new cars. Gas prices are low, though, so filling up the cars you have isn't the ritual blood sacrifice that took place every time you pulled up to the pump last summer. Under normal financial circumstances, this actually wouldn't be a bad time to release the latest versions of your pricey, jumbo-sized, V8-powered fuel-swiller. These aren't normal circumstances, though, and since product cycles are merciless and blind to current events, Nissan is stuck releasing the 2010 Armada in May anyway. There's the standard SE trim (base price: $37,210 to $42,810) of course, and the 2010 Nissan Armada adds enhanced precious-metal nomenclature with Titanium (base price:$42,140 to $44,940) and Platinum (base price: $49,390 to $52,190) special editions. Reshuffled content in each model apparently represents better value than similarly-equipped trucks from last year. The same goes for the new 2010 Nissan Murano "360° Value Package" ($33,280 to $34,880), which bundles a bunch of popular featuresinto the Murano SL. Full details on both rides are in the exhaustingive press release pasted after the jump.
Gallery: 2010 Nissan Armada
[Source: Nissan]
PRESS RELEASE:
NISSAN ANNOUNCES PRICING ON 2010 ARMADA AND 2009 MURANO 360
New Titanium and Platinum Editions Offer Substantial Savings Over Previous Year Models; 2009 Nissan Murano Crossover SUV With New "360° Value Package" Also Goes On Sale
Nissan North America, Inc. (NNA) today announced pricing for the new 2010 Nissan Armada full-size SUV, which goes on sale in mid-May at Nissan retailers nationwide. The enhancements to the Armada for the new model year include a revised model lineup, which now features three well-equipped models: the Armada SE and two special editions, the Armada Titanium Edition and Armada Platinum Edition.
Manufacturer's Suggested Retail Prices* (MSRP) start at $37,210 for the 2010 Armada 4x2 SE and $42,810 for the Armada 4x4 SE.
The new Armada Titanium Edition includes a full array of standard comfort and convenience features, including Nissan Intelligent Key™, leather-appointed seating, RearView Monitor, Bluetooth® Hands-Free Phone System, premium Bose® audio system with 11 speakers, power-folding 60/40-split 3rd row seat and auto-leveling rear air suspension. The 2010 Armada Titanium Edition has an MSRP of $42,140 for the 4x2 model and $44,940 for the 4x4 – representing savings of more than $2,500 over that of a similarly equipped 2009 Armada LE or SE models.
The new 2010 Armada Platinum Edition is priced at $49,390 and $52,190 for the 4x2 and 4x4 models respectively. The Armada Platinum Edition includes all of the Armada Titanium Edition equipment, plus heated front seats and steering wheel, power rear liftgate, moonroof, DVD Family Entertainment System and a Nissan Navigation system with XM NavTraffic™ system with real-time traffic information (XM® subscription required, sold separately) and a 9.3GB Music Box Hard Drive. The Platinum edition MSRP represents a saving of more than $1,100 compared to 2009 Armada models with similar content (2009 Armada LE with optional equipment and packages).
"For the 2010 model year we've added new content, updated and simplified packaging, added visual enhancements inside and out, and further strengthened Armada's already strong value positioning with truly substantial savings over comparably equipped 2009 models," said Christian Meunier, vice president, Nissan Marketing, NNA.
Other changes for the 2010 Armada include new two-piece body-color side moldings with chrome strip treatment and contrasting interior stitching for the Titanium and Platinum models, revised available wood grain finisher appearance, the addition of standard front seat side-impact supplemental air bags for the SE 4x2 model and three new exterior colors.
All 2010 Armadas are equipped with a 5.6-liter Endurance V8 engine rated at 317 horsepower and 385 lb-ft of torque, along with an advanced 5-speed automatic transmission, heavy-duty ladder frame and double-wishbone suspension.
FFV (Flexible Fuel Vehicle) editions of the same models, allowing drivers to use traditional gasoline or an alternative fuel such as E85, are offered at no additional cost in select markets.
Complete 2010 Nissan Armada pricing and options are available on the attached sheet.
2009 Nissan Murano "360° Value Package" Debuts
Nissan also announced the addition of a new "360° Value Package" to the 2009 Murano lineup. Available now for a limited time on the Murano SL FWD or AWD with Premium and Leather packages, the 360° Value Package adds Nissan Intelligent Key™, Bluetooth® Hands-Free Phone System, iPod® adaptor, metallic-finish 18-inch alloy wheels, silver-finish roof rails and Murano's signature dual-panel moonroof. The 360° Value Package is priced at $1,450, resulting in MSRPs of $33,280 (FWD) and $34,880 (AWD).
"The Murano with 360° Value Package is not only a great overall value, it offers customers some of the great features that were previously available only on the higher priced Murano LE model on the Murano SL," said Meunier. "All 2009 Nissan Muranos continue to provide buyers with an exciting middle crossover packed with substance, style and value."
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Reader Comments (Page 1 of 2)
jcar302 10:45AM (4/26/2009)
The armada should of been killed off long ago.
While people may be a little more lax about monitoring their gas usage, i think most of the general public hasn't completely forgotten last year yet.
I see no market for the armada.
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Quantumphysics 10:49AM (4/26/2009)
The Armada is ugly as hell but, I've got to give it props for being relatively fast. and due to its high roofline: it is actually larger inside and more comfortable than the new Escalade. I'm 6'7 and while I barely fit into the Escalade, I can drive an Armada like a boat.
If the Armada sales are good its because there are people who appreciate its interior size. That's part of the reason Chrysler LX's and Sebrings can sell.
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jcar302 12:33PM (4/26/2009)
Sales aren't real good for the armada. Almost seems like they are going to build them to use up overstocked parts.
http://wot.motortrend.com/6378659/auto-news/nissan-quest-armada-and-infiniti-qx56-suvs-likely-to-be-phased-out/index.html
Avinash machado 10:50AM (4/26/2009)
The Nissan Patrol sold in Europe is even more better I think.
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Jpcahn 10:52AM (4/26/2009)
Considering that this is one of the most unreliable vehicles in the segment I think these prices are a bit high. The Sequoia roughly mirrors these prices and gets 5 stars all around from JD Power while the Armada gets 2 stars. Everything else in the segment gets at least 3 including all of the domestic brands which is the route I would go all things being equal.
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P.V. 11:13AM (4/26/2009)
It's weird. The QX is far more popular in my area than the Armada.
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donteadoss 11:49AM (4/26/2009)
I'm in Atlanta & see the same thing...weird
MKULTRABLIZZARD 11:57PM (4/26/2009)
same here in my 'hood as well. if it's not an Escalade or Range Rover, it's a QX.
victormarks 11:28AM (4/26/2009)
"gas prices are low though..." -- sorry, no. Gas prices are not low. They aren't as high as their peak this past year, but they are by no means low. The lowest I ever paid for gas was 0.96/gal USD. Let me know when it's $1.29/gal or $1.50/gal again. Then we can talk about 'low.'
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Cornholio 11:38AM (4/26/2009)
"Let me know when it's $1.29/gal or $1.50/gal again. "
Good luck with that.
Jsams4131 11:54AM (4/26/2009)
Gas prices have only ever gone up in price decade after decade like everything else in the world...so I don't plan on gas prices staying the same or going lower ever.
I think it would be generous to say in 30 years, you'll still be paying UNDER $3.00/gallon
Aloysius Vampa 12:35PM (4/26/2009)
When did you pay that?
eric 12:04PM (4/26/2009)
Shopping at the NYC auto show for a large family vehicle (four kids+two dogs, possibly parents...) I found the Armada to be rather pointless with a larger than dogs price tag and worse in class fuel economy. Yukon Hybrid, Yukon regular, Chevy Traverse, Suburban, and others provided far more substance and tech. Saying tech and Suburban in the same sentence is hard, but easier than you think in comparison to an Armada.
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Smegley 11:53AM (4/26/2009)
The Murano is about 4-5k overpriced and the Armada is more like 8-10k overpriced. I see plenty of Titans but very few Armadas on the road, and the new Murano doesn't seem to be selling like the old.
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Protzenegger 12:56PM (4/26/2009)
I really liked the original Murano, but I hate how polarizing the new one is. Those awkward-shaped fender flares, bizarre headlights... Something in the details doesn't sit right with me. If sales have slumped, it's entirely possible many others feel the same way, although I think the recession plays a huge part in that also.
As for the Murano, it looks badass, and distinctive. I don't think I'd pay that kind of money for a Nissan, and it's far bigger than anything I ever see myself driving, but it's hella more interesting than many other large SUVs in that price segment.
P.V. 1:39PM (4/26/2009)
@Protzenegger:
"I really liked the original Murano, but I hate how polarizing the new one is. Those awkward-shaped fender flares, bizarre headlights... Something in the details doesn't sit right with me...."
"As for the Murano, it looks badass, and distinctive. I don't think I'd pay that kind of money for a Nissan, and it's far bigger than anything I ever see myself driving, but it's hella more interesting than many other large SUVs in that price segment."
Don't you mean Armada for the second paragraph?
Protzenegger 3:38PM (4/26/2009)
Crap. Yes, I do mean Armada. My brain went AWOL for a moment, sorry.
skimrn 12:40PM (4/26/2009)
Can we please start thinking about our heavy dependance on foreign oils? This is number one reason why we went to Iraq... For oil! If Iraq didn't have oil, I bet we would never have entered that country.
I am not a tree hugger, but is it wrong to be conservative? Majority of these gigantic, fuel sucking, road blocking barges should be eliminated slowly off the market. Many of the giant SUV drivers never see a patch of dirt in their lifetime.
So you got a family over 5 people? Perhaps a minivan would be a nice fit for your Brady Bunch. Oh yea, I know. I know. I don't look GOOD in it... Nice excuse. But be a good guy. Sacrifice your machoness by not getting these obese tubsters for your large family.
Saudi Arabia have made enough money from us. Give them other ways to make money from rest of the world.
BTW, I hope Hummers will disapper! I have probably seen hundreds of Hummers in my lifetime and I NEVER saw them dirt or mud covered. It's like driving a Ferrari at 55mph! It defeats its purpose! Oh my mommy drives it to a grocery store! Of course they even take 2 parking spaces...
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Conundrum 9:37PM (4/26/2009)
@skimrn...
"So you got a family over 5 people? Perhaps a minivan would be a nice fit for your Brady Bunch."
Some of the following get fuel economy like a van, have seating capacity like a van, and arguably better asthetics than a van. Very little "machismo" to be lost with the choices below.
Chevy Traverse
GMC Acadia
Honda Pilot
Saturn Outlook
Toyota Highlander
Hyundai Veracruz
Buick Enclave
There are always gonna be individuals and companies who tow alot, install modifications that are easier with body on frame vehicles, or negotiate very rough terrain regularly. To these folks the Armadas of the world should should be marketed.
JDMlover 1:12PM (4/26/2009)
Sequoia eats this thing breakfast, lunch and dinner.
And thats WITHOUT the TRD supercharger.
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