Bugatti to unveil four Veyron Centenaire specials at Villa d'Este?
Bugatti Veyron Centenaire – Click above for a low-res image galleryIt must be a month with the letter "R" in it, because Bugatti is releasing yet another special edition Veyron. Following up on the one-off Blue Centenaire that was shown in Geneva to celebrate the marque's 100th anniversary, the latest is actually a corral of four special editions, each in a different color and dedicated to the legend of one of the company's pre-WWII racing drivers: Sir Malcolm Campbell, Hermann zu Leiningen, Jean-Pierre Wimille and Achille Varzi.
Each car gets a two-tone exterior treatment in grand Bugatti style: polished aluminum on the front fenders and doors, with the rear section, roof and hood in contrasting colors to match the legendary drivers' classic machines: Italian racing red, French racing blue, British racing green and an off-white to represent Germany, whose historic racing color was silver. So far only these low-res images have surfaced over on Motorpasion, so they will have to hold us over until Bugatti rolls out the quadruplets at the exclusive Concorso d'Eleganza Villa d'Este show, which opens its gates this weekend on the shores of Lake Como.
Gallery: Bugatti Veyron Centenaire previews
[Source: Motorpasion]
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Reader Comments (Page 1 of 1)
davido 2:09PM (4/23/2009)
We seemed to have arrived at the point where Autoblog reports on new versions of the Veyron almost as often as it used to report on new versions of the Mustang.
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tommy 2:40PM (4/23/2009)
Yeah, im sick of this car too
pmalloy4391 4:20PM (4/23/2009)
I thought I was the only one sick of seeing a "special edition" veyron... wow..its a dif color.... gag
BoxerFanatic 3:26PM (4/23/2009)
When a car costs that much, every car should be a "special".
Why not a "name" for every single car?, and just be done with it.
More marketing speak, and committee think than I care for. McLaren F1 is still king, even if the Bugatti is numerically faster. There is more to it than that.
Alex 2:23PM (4/23/2009)
We need to set standards on what defines a special edition. Paint and stitching in the headrest does not constitute a special edition. That seems more like a new trim level.
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BoxerFanatic 3:30PM (4/23/2009)
Trim level is more of a designation difference.
Trim level is like base corvette, to Z06, to ZR1.
This is just marketing attention-getting... (I would use a wh- word... maybe) It isn't even to the level of a real special edition, or a trim line.
like I said, why not just give every Veyron a unique second name, and call it good. The cars are all bespoke anyway.
thomas 4:57PM (4/23/2009)
im pretty sure exclusivity is a factor.
when the "regular" car costs that much and is that rare, unique examples with special paint and stitching that sets one apart from the rest is that much more rare (one of a kind?)
and as long as people are willing to pay the premium...
otherwise, i REALLY like these color schemes. ive ne ver been a huge fan of the bugatti's design. but it really works in this aluminum/solid color scheme. i say keep em coming.
FSM 2:24PM (4/23/2009)
Special versions of the Veyron just aren't special anymore. How special can a new body color be? We are talking about a multimillion dollar car that you should be able to get in any color you want anyway. This should be a sportier version with more power, less weight or the ability to fly and take it underwater, otherwise its not special. It reminds me of the dvds that keep getting rereleased with new cover art and an additional 30 seconds of cut footage that are called :
extended version
directors cut
special extended version
special directors cut
extended directors cut
premium version etc etc etc
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Malhaar 2:35PM (4/23/2009)
So will we ever see a new Bugatti in the next 100 years or not?
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Alex 2:39PM (4/23/2009)
Bugatti is one of my favorite cars but this is getting crazy there is a new special edition every week.
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Serge K. 2:42PM (4/23/2009)
I believe it should be "Hermann Prinz zu Leiningen".
You're missing the word "Prinz".
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What? 2:50PM (4/23/2009)
A different color? Please stop reporting custom colors. The car is handmade. At those prices, I am sure that the buyer can order any color they wish, even gold plated. Update us if there is a significant change in the body or engine. I could care less that someone bought it in two tone blue and silver. That's just plain boring.
Sorry for the harsh critique.
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Protzenegger 4:28PM (4/23/2009)
No need to be sorry. As good as the Veyron looks, Bugatti has done themselves a disservice by diluting the exclusivity of the original by releasing endless "special editions" of a car that, as everyone has already said, are nothing but a color change.
Dave 7:53PM (4/23/2009)
I think from a marketing standpoint it's probably in their interest to make each individual car as unique as it's possible to. But yeah, I'm bored with all the editions too. The wheels at least look like proper Bugatti wheels on this one.
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Protzenegger 4:30PM (4/23/2009)
I keep thinking some oil sheikhs will buy these up and drive together around Abu Dhabi, Power Rangers-style. "Collect them all!"
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Jrejre 4:34PM (4/23/2009)
I have to wonder, for all the engineering that went into this car the design must be incredibly aerodynamic, so why do the insight and prius look practically the same? If someone makes a hybrid that looks like this I'll buy it.
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Ramón 5:17PM (4/23/2009)
"and an off-white to represent Germany, whose historic racing color was silver"
As we can see in the pictures, the historic racing colour of Germany was white before turning to silver.
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davido 6:22PM (4/23/2009)
I read a story recently that suggested how Germany's racing color went from white to silver. It seems that Mercedes built a car in I think 1934, that was supposed to weigh no more then 750kg according to the rules. When it arrived for its first race it weighed 751. Over night the mechanics sanded the white paint off and what was left was bare, shiny aluminum.
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