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Audi's new subcompact crossover, the Q3, will be built in Seat's plant in Martorell, near Barcelona, in Spain. After a €100 million subsidy from Spanish institutions, the plant will be able to keep 1,200 jobs. Production will begin in 2011 with an annual production capacity of up to 80,000 units. The Q3 is the smallest of Audi's SUVs, coming in under the Q7 and the Q5. According to Audi, the Q3 is a "coupé-like five-door SUV with seat positions, wheel size, and ground clearance characteristic of a typical SUV" that is intended to offer "supremely sporty driving experience." The Q3 is aimed to be a competitor to BMW's X1 and will help lower the CO2 average figure of the German manufacturer. The picture above shows the Cross Concept. Full press release after the jump.

[Source: Audi]

Press release:

AUDI AG: New Q3 SUV generation to be produced in Martorell, Spain as of 2011

* Audi CEO Rupert Stadler: "Consistent strategy of growth and internationalization through this product and production decision"
* Investments of around €300 million, production capacity of up to 80,000 units yearly

A production site for the Audi Q3 was chosen today: the SEAT site in Martorell, Spain. Manufacture will begin in 2011 with an annual production capacity of up to 80,000 units. The total investment will amount to around €300 million.

"Following in-depth consideration of all relevant factors and an extensive international comparison of various sites, we selected Martorell," explained Rupert Stadler, Chairman of the Board of Management at AUDI AG. This decision enables Audi to continue its strategy of growth and internationalization. Mr. Stadler added: "We are counting on this Spanish site's efficiency, the excellent quality of the Production department, and its highly trained staff. We will use the Group's synergies to sharpen our competitive edge and help protect around 1,200 jobs. The decision furthermore safeguards workplaces at other Audi locations."

Audi Board Member for Production Frank Dreves: "Starting in 2011, the Audi Q3 will be produced to Audi quality standards at the Martorell factory. This gives us additional flexibility regarding future decisions about products. We will begin preparing at once."

Having agreed that the Q3 will be manufactured in Spain, a decision about production in the USA has been postponed. Mr. Stadler: "We will systematically explore our options in the context of the current market crisis. Audi is in a good position. There is currently no urgent need to select additional sites."

A small, sporty SUV, the Audi Q3 will join the family consisting of the Audi Q5 (produced in Ingolstadt, Germany) and the Audi Q7 (produced in Bratislava, Slovakia). Yet another compact vehicle in a new model range is thus set to join the A1 in 2011. The Q3 will further expand the Q family. A coupé-like five-door SUV with seat positions, wheel size, and ground clearance characteristic of a typical SUV, the Audi Q3 will stand out thanks to a supremely sporty driving experience. The Q3 will blend a compact car's design and driving dynamics with an SUV's spaciousness and versatility. True to Audi tradition, innovative technical solutions will blaze new trails in efficiency, driving pleasure, and comfort. The market launch of the Q3 is scheduled for 2011.

The production facility in Martorell is yet another cornerstone in AUDI AG's portfolio of sites. Audi produces its vehicles in Ingolstadt and Neckarsulm (Germany), Hungary, Belgium, Slovakia, India, and China.


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      • 5 Years Ago
      After I read this post, I did some online research to see what major eco projects are also out there and came across a really cool innovation being done for a transantarctic expedition, being led by a man named Andrew Regan. They are using a new technology called the Concept Ice Vehicle
      http://www.transantarcticexpedition.com/civ/, which is supposed to be more eco friendly and efficient for research. I think this is really cool because we need more innovation not only from the public, but from researchers and leaders in eco science.
      • 6 Years Ago
      This is the first concept I have seen in a while that is not only eco friendly, but also a nice looking vehicle as well (the average smart car, those cars that run on being charged, are deplorable!). I am really interested in green manufacturing, as I work for a company that is looking to produce more efficient parts for vehicles and equipment for scientific research. Does anyone know of any other concept vehicles that are in the making at this time?
      • 6 Years Ago
      Interesting where it will be made, but more interesting is where it will be sold. Is there any word on that?