• Apr 22, 2009
2007 Audi Cross Coupe Quattro Concept - Click above for a high-res image gallery

The first shipments of Audi's new Q5 crossover have barely hit the docks here in North America, and already the kid brother to the Q7 is set to get a sidekick of its own. In an official announcement released today, the VW Group luxury arm has confirmed that it will build a Q3 crossover in Martorell, Spain in 2011.

The company plans to build around 80,000 units at the SEAT plant, but while production has been confirmed for Spain, the fortunes of a possible U.S. assembly facility have been put on ice. According to Audi CEO Rupert Stadler:
"We will systematically explore our options in the context of the current market crisis. Audi is in a good position. There is currently no urgent need to select additional sites.
Described by Audi as "A coupé-like five-door SUV with seat positions, wheel size, and ground clearance characteristic of a typical SUV," the Q3 is likely to look a lot like 2007's Cross Coupe Quattro Concept, and it is expected to come to the North American market – even if it won't end up being built here. Complete press release after the jump.




[Source: Audi]

PRESS RELEASE:

Ingolstadt/Wolfsburg/Martorell, 2009-04-22

AUDI AG: New Q3 SUV generation to be produced in Martorell, Spain as of 2011

* Audi CEO Rupert Stadler: "Consistent strategy of growth and internationalization through this product and production decision"
* Investments of around €300 million, production capacity of up to 80,000 units yearly

A production site for the Audi Q3 was chosen today: the SEAT site in Martorell, Spain. Manufacture will begin in 2011 with an annual production capacity of up to 80,000 units. The total investment will amount to around €300 million.

"Following in-depth consideration of all relevant factors and an extensive international comparison of various sites, we selected Martorell," explained Rupert Stadler, Chairman of the Board of Management at AUDI AG. This decision enables Audi to continue its strategy of growth and internationalization. Mr. Stadler added: "We are counting on this Spanish site's efficiency, the excellent quality of the Production department, and its highly trained staff. We will use the Group's synergies to sharpen our competitive edge and help protect around 1,200 jobs. The decision furthermore safeguards workplaces at other Audi locations."

Audi Board Member for Production Frank Dreves: "Starting in 2011, the Audi Q3 will be produced to Audi quality standards at the Martorell factory. This gives us additional flexibility regarding future decisions about products. We will begin preparing at once."

Having agreed that the Q3 will be manufactured in Spain, a decision about production in the USA has been postponed. Mr. Stadler: "We will systematically explore our options in the context of the current market crisis. Audi is in a good position. There is currently no urgent need to select additional sites."

A small, sporty SUV, the Audi Q3 will join the family consisting of the Audi Q5 (produced in Ingolstadt, Germany) and the Audi Q7 (produced in Bratislava, Slovakia). Yet another compact vehicle in a new model range is thus set to join the A1 in 2011. The Q3 will further expand the Q family. A coupé-like five-door SUV with seat positions, wheel size, and ground clearance characteristic of a typical SUV, the Audi Q3 will stand out thanks to a supremely sporty driving experience. The Q3 will blend a compact car's design and driving dynamics with an SUV's spaciousness and versatility. True to Audi tradition, innovative technical solutions will blaze new trails in efficiency, driving pleasure, and comfort. The market launch of the Q3 is scheduled for 2011.

The production facility in Martorell is yet another cornerstone in AUDI AG's portfolio of sites. Audi produces its vehicles in Ingolstadt and Neckarsulm (Germany), Hungary, Belgium, Slovakia, India, and China.


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    • 1 Second Ago
  • 14 Comments
      • 5 Years Ago
      I normally love most Audi's but the rear slope on the rear gate is too drastic. It looks like that Chevy 5-door malibu? (window slope only) that I can't stand. If it's going to be a mini SUV, it needs the hatch/SUV vertical slope and not a 5-door look rear window look.
      • 5 Years Ago
      Am I the only one who can't stand speedos and tachs that have their zero-points at 6 o'clock? I don't like that Audi is going in that direction, and I can't put my finger on why. Maybe it's because I expect 60 and 80 MPH to be at certain points in my peripheral vision? I don't know--is this thing on?
      • 5 Years Ago
      Audi stylists need to develop a new corporate "face". The angry headlights and gaping grille look is getting old.
      • 5 Years Ago
      Is an all white interior also "characteristic of a typical SUV?"
      • 5 Years Ago
      This isn't the fuel-efficient small car America's wants anyway. Spain can keep it.
      • 5 Years Ago
      Lovely! Put the Q7 out of it's misery next Audi!
      • 5 Years Ago
      So the Q3 is a slightly jacked-up A3 with even less cargo room due to the sloping roofline... I guess that makes perfect business sense now-a-days. (Given BMW's "X1- X3 - X5 - X6 - 5-series GT - 5-series wagon" ridiculous market segment cross-slicing)
      • 5 Years Ago
      Sport utility with no utility.
        • 5 Years Ago
        My bad, I was comparing the A3 to an R32 with the same options last time I drove one, at that point the A3 was $10,000 more. I should have been more clear. A 3.2L A3 with everything that comes standard on an R32 is $40,000. The discontented 2.0T quattro starts $1,000 more then the R32 with it's only option. The A3 is not an inexpensive car, which was my point. If you look at Audi's sales of the A3, and compare it to the mini. And look at Audi's sales of the A4, and compare it to the 3 series, it becomes overwhelmingly obvious that my assertion regarding Americans and their lack of affinity for the car vs other models in the audi range is correct.

        It's not a bad college/wifes car, it's just positioned rather unfortunately in the North American market.
        • 5 Years Ago
        Well, like most luxury badge cars, just buy a 1 or 2 year old one and save yourself thousands. I picked a 1 yr. old $35k sticker A3 for $25k with 14,000 miles on it. Very few luxury cars have great resale value. If you can afford one of the lot, you usually buy a new one every few years. If you can't afford it off the lot, you lease, which means there are always gently used ones around.

        I agree with you on the buyers of this car. This is my wife's car and she loves it. Easy to park, plenty of room for her and the children. The hatchback is a fantastic. It rides very nicely and the Audi interior is fantastic. But yes, it is poorly positioned in the U.S. market for what it is, at sticker price.
        • 5 Years Ago
        The $40k price is a bit misleading. The best seller in the A3 is the 2.0T not the 3.2 Quattro. Which brings the price to high $20s or low $30s.

        I love my A3, but I realize it's not for everyone. I can't see that the Q3 would bring any more people into Audi Dealers.
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