Toyota to take on Insight by cutting Prius base price to $21,000
Toyota's strategy in Japan was to keep the previous generation Prius in production to compete with the Insight on price. However, when we asked a Toyota spokesman in New York if the company evaluated the same option for the US, we were told Toyota decided against it due to new OBD-II regulations that would have required significant updates to the old Prius, negated any cost advantage. Thanks to Jarret for the tip!
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models