• Apr 20th 2009 at 3:58AM
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Rolls Royce 200EX (Ghost) Concept - Click above for a high-res image gallery

At the Shanghai Motor Show this morning, Rolls-Royce finally put the temporary RR4 moniker to rest by officially naming its new Flying Spur-fighting sedan the "Ghost." Shown in concept form as the 200EX at last month's Geneva Motor Show, the Ghost will be built later this year on a separate assembly line at the automaker's newly expanded Goodwood facility, where it will share paint, wood and leather with its flagship brother, the Phantom. The Ghost is built using 20% of the parts from the recent BMW 7 series platform and will be equipped with a 500+ hp, twin-turbocharged V12 mated to an eight-speed transmission. Expect sales to begin in late 2009, with coupe and convertible variants to follow in the next two to three years.


Rolls-Royce Motor Cars has announced the name for its new model series which until now has been known as RR4. The name was announced by CEO, Tom Purves at a press conference held at the Shanghai motor show.

The new car will be called the Rolls-Royce Ghost and production will begin at the company's Goodwood manufacturing facility on the south coast of England later in 2009.

Rolls-Royce Motor Cars CEO, Tom Purves, said, "We are delighted to formally announce the Rolls-Royce Ghost. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model's breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style. This car will be the first in a new generation of models to carry this evocative name and will give us two pinnacle product lines – Phantom and Ghost.

The Rolls-Royce Ghost will be built on its own dedicated production line at Goodwood but will share paint, wood and leather workshops with the Phantom series of cars. Rolls-Royce has expanded all areas of its manufacturing facility over the last 18 months to prepare for the introduction of the Ghost model.

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    • 1 Second Ago
      • 6 Years Ago
      Pretty much just needs another syllable... any syllable:

      Silver Gost
      Happy Ghost
      Gray Ghost
      Gay Ghost
      Wonder Ghost
      Whopper Ghost

      These are all better names!
        • 6 Years Ago
        Space Ghost
        • 6 Years Ago
        Let those with evil hearts beware,
        for out of the darkness comes...

        The GREY GHOST!
        • 6 Years Ago
        How about Lincoln Town Car?
        I like the interior, though.
      • 6 Years Ago
      No 'Silver' Ghost? It sure has a lot of silver color to it...
      "Rolls-Royce Ghost" just sounds corny, but it's better than any alpha-numeric moniker.
        • 6 Years Ago
        RR Phantom isn't a smooth-sounding name either.

        I would rather BMW use their V10 as the base engine for the Ghost though.
      • 6 Years Ago
      That motor, in my head, does not belong in there
      • 6 Years Ago
      well, you've got Phantom. Ghost just seems so plain. How about Specter?

      Or even better: SPECTRE (Special Executive for Counter-intelligence, Terrorism, Revenge and Extortion)
        • 6 Years Ago
        You read my mind. After Phantom and Ghost, Sceptre seems to be the next logical name in the series. Wraith (yet another old Rolls-Royce name) is yet another synonym for ghost.
      • 6 Years Ago
      • 6 Years Ago
      Knowing the past cars of Rolls-Royce just makes the name Ghost sound wrong... like it's missing something
        • 6 Years Ago
        I'm with you on that....

        I suggest "poltergeist". It does have a ghost in the name, in the line with RR's British heritage, it's German, as is the car, and the car's presence on the road will surely be menacing.

        Rolls Royce Poltergeist (angst-sprung durch technik)*

        *fear-jump due to technology
      • 6 Years Ago
      the Rolls Royce Casper the friendly Ghost lol
      • 6 Years Ago
      Are they serious? They could've gladly kept 200EX.
      • 6 Years Ago
      I see Toyota Camry in this car . . . at certain angles, the b to c-pillar looks a lot like the Camry.
      • 6 Years Ago
      Odd name or not, this is shaping up to be a fantastic automobile. I noticed these sources are still saying 500+ hp V-12. With the new BMW-spec 6.0L twin-turbo putting out 544 hp, I would imagine this would have to put out at least a bit more than that, leaving the question of what happens to the lowly 450 hp Phantom (but that car is less about power anyway, just like the Arnage and Flying Spur relationship).

      I'll take one; black exterior with the polished silver hood, the pictured wheels, that beige interior with black piano trim. I'm drooling.

      In conclusion, a world-class effort against the likes of the Flying Spur and S-Class (both V-12 models).
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