Chevrolet to skip Frankfurt Motor Show?
2011 Chevrolet Cruze - Click above for a high-res image gallery
Add Chevrolet to the growing list of automakers that won't be making an appearance in Germany at the Frankfurt Motor Show in September. According to Marc Kempe, Chevrolet Europe's communications director, the brand just doesn't have any new vehicles to show off, so it makes financial sense to skip Frankfurt and focus on events where the automaker will be launching new models. "Everybody observing the economic situation at present will appreciate the situation. We have to think very carefully about the investments we make," he told Automotive News.
Slow sales in European markets may have also contributed to Chevrolet's decision to pull out of Frankfurt. So far this year, sales of GM's bread-and-butter brand are down 17.6% in Europe.
For those who like to keep track of such things, Chevy joins Honda, Nissan and Mitsubishi as automakers that have officially announced that they won't have an official presence in Frankfurt.
Gallery: 2011 Chevy Cruze
[Source: Automotive News - sub. req'd]
Reader Comments (Page 1 of 1)
Mike 7:07PM (4/20/2009)
European and Japanese Brands pull out of American Autoshows, American and European Brands pull out of Japanese Autoshows, Japanese and American Brands pull out of European Autoshows. Oh what a vicious cycle!
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Biomech 7:19PM (4/20/2009)
Not a bad looking car but... is it just me or are those rear lights the same shape as the 7 series.
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Taglane 7:22PM (4/20/2009)
No. The 7 series' taillights are the same shape as the Cruze's.
Biomech 7:24PM (4/20/2009)
Ah I knew it. 4/20 is getting to me.
P.V. 8:20PM (4/20/2009)
@Taglane
Well said.
Rich 7:34PM (4/20/2009)
Welcome home to the US, last millennium's Opel-Vauxhall styling.
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CDN Crockett 7:46PM (4/20/2009)
Is Chev still in business?
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Miguel 9:31PM (4/20/2009)
The more I see the Cruze, the uglier it gets.
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xtasi 10:46PM (4/20/2009)
At first I thought "that's a good looking chevy, how come we don't get that styling here." Then I kept reading and saw that it will be coming here in a year or two. It will be a shame if that big LCD is just for "audio system" and not also NAV. also, there is button for heated seats.... I wonder how many of those options will/wont make it here. Cuz no one seems to buy small cars with nice options, that's why Chevy doesn't offer them, right???
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