• Apr 18, 2009
Regardless of what a product actually is when it hits the auto industry these days, it apparently must have the term "sport" attached to it in some way.
This marketing practice is applied liberally, across all vehicle classes. Sedans aren't sedans anymore, they're sports sedans. Same goes for wagons and hatchbacks. Heck, even sport utility vehicles are getting new and fascinating names like "sport activity coupes" and such. So is it really any big surprise that sportswear is finding its way into the mix? Only now, it's not just storied marques like Ferrari or Porsche that are turning their brands into merchandising assets. If you build an individual model with a sporty image, you can capitalize on that too. Just look at Volkswagen's latest line of GTI products.

For now, it's limited to a key chain, a military-style cap, a messenger bag, and, somewhat incongruously, some baby gear. If your life isn't complete without, say, a GTI golf towel, you're outta luck – for now. The merchandise line is expected to grow beyond these few initial products, giving owners additional opportunities to let everyone know what they (and their offspring) are riding in. In the meantime, you can check out the preliminary collection in the gallery below.




[Source: Volkswagen]


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    • 1 Second Ago
  • 15 Comments
      • 5 Years Ago
      No panties for me?
      • 5 Years Ago
      Where can i buy the gear? I really like the bag.
      • 5 Years Ago
      Will the swag fall apart like their cars?
      • 5 Years Ago
      If you stand back and look at the reflection on the surface in the picture, it looks like the butt and legs of a bent over woman.

      I do believe that this is intentional... Good old subliminal messages at it's finest.
        • 5 Years Ago
        >>Good old subliminal messages at it's finest.

        Should be Good old subliminal messages at their finest.

        even if I did put its instead of it's(it is), it wouldn't have made any sense.
        giggles123
        • 5 Years Ago
        *Sigh*

        will grammar trollers plz leave? if ppl are really that grammar conscious, they dont belong in blogs.
      • 5 Years Ago
      The blond would be a majorly improvement for my lifestyle.
      • 5 Years Ago
      Wow if gear like that came out for Mazdaspeed I'd immediately stop liking the car lol. Does that keychain have glitter text? WTF!
        • 5 Years Ago
        What a stupid reason to stop liking a car. Oh, and my Mazda dealership has tonnes of Mazdaspeed swag.
        • 5 Years Ago
        Why No .:R ?
        :(
      • 5 Years Ago
      Time to unpimp ze... people?
      • 5 Years Ago
      Is that first sentence a question? wtf are you trying to say?? I don't really know what your article is about because your first sentence is incomprehensible and therefore I stopped reading it.
      • 5 Years Ago
      Wow who knew a little news report last night would bump VW's ego for being numero uno auto maker in the Mikey Way Galaxy over Toyoder'! Now this just proves the Scirocco is as manly as Chuck Norris' beard.

      --RS
      • 5 Years Ago
      goes to show ya, the GTI is a GIRLS CAR.
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