Volkswagen introduces GTI gear for the whole family
Regardless of what a product actually is when it hits the auto industry these days, it apparently must have the term "sport" attached to it in some way. This marketing practice is applied liberally, across all vehicle classes. Sedans aren't sedans anymore, they're sports sedans. Same goes for wagons and hatchbacks. Heck, even sport utility vehicles are getting new and fascinating names like "sport activity coupes" and such. So is it really any big surprise that sportswear is finding its way into the mix? Only now, it's not just storied marques like Ferrari or Porsche that are turning their brands into merchandising assets. If you build an individual model with a sporty image, you can capitalize on that too. Just look at Volkswagen's latest line of GTI products.
For now, it's limited to a key chain, a military-style cap, a messenger bag, and, somewhat incongruously, some baby gear. If your life isn't complete without, say, a GTI golf towel, you're outta luck – for now. The merchandise line is expected to grow beyond these few initial products, giving owners additional opportunities to let everyone know what they (and their offspring) are riding in. In the meantime, you can check out the preliminary collection in the gallery below.
Gallery: Volkswagen GTI lifestyle accessories
[Source: Volkswagen]
Reader Comments (Page 1 of 2)
Sea Urchin 11:28AM (4/18/2009)
No panties for me?
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guerro 11:31AM (4/18/2009)
Is that first sentence a question? wtf are you trying to say?? I don't really know what your article is about because your first sentence is incomprehensible and therefore I stopped reading it.
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Jon 10:26AM (4/19/2009)
Yeah you're right. They were trying to say 'wtf' except they left the 'f' out between 'the' and 'auto'.
FSM 11:45AM (4/18/2009)
I like the GTI but this is silly.
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Auari 11:54AM (4/18/2009)
goes to show ya, the GTI is a GIRLS CAR.
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Sea Urchin 11:56AM (4/18/2009)
Where can i buy the gear? I really like the bag.
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montoym 2:29PM (4/20/2009)
Check here: http://www.cmgestore.com/vw08/main.asp
WIth a quick look though, I didn't see the bag listed yet. But, that would be your best bet when it is available.
Gardiner Westbound 12:23PM (4/18/2009)
The blond would be a majorly improvement for my lifestyle.
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Mazda FTW! 12:26PM (4/18/2009)
Wow if gear like that came out for Mazdaspeed I'd immediately stop liking the car lol. Does that keychain have glitter text? WTF!
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Rizzo 12:48PM (4/18/2009)
Why No .:R ?
:(
slicecom 3:18PM (4/18/2009)
What a stupid reason to stop liking a car. Oh, and my Mazda dealership has tonnes of Mazdaspeed swag.
flychinook 1:49PM (4/18/2009)
Time to unpimp ze... people?
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Rev 1:51PM (4/18/2009)
Gay just got gayer.
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Noz 2:14PM (4/18/2009)
If this crap doesn't have POSER written all over it, I don't know what does...."LOOK AT ME!!! I'M SO INSECURE I NEED TO CONSTANTLY ADVERTISE WHAT CAR I DRIVE CAUSE I HAVE NO LIFE!!!"
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viper GTS-R 2:18PM (4/18/2009)
Wow who knew a little news report last night would bump VW's ego for being numero uno auto maker in the Mikey Way Galaxy over Toyoder'! Now this just proves the Scirocco is as manly as Chuck Norris' beard.
--RS
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Nude Love 3:52PM (4/18/2009)
If you stand back and look at the reflection on the surface in the picture, it looks like the butt and legs of a bent over woman.
I do believe that this is intentional... Good old subliminal messages at it's finest.
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Grammar Dildo (Nude Love) 3:57PM (4/18/2009)
>>Good old subliminal messages at it's finest.
Should be Good old subliminal messages at their finest.
even if I did put its instead of it's(it is), it wouldn't have made any sense.
PumaGTO 10:53PM (4/18/2009)
Man, you´re What Clarckson would call an "eagle eyed viewer". And you got issues...
giggles123 10:55PM (4/18/2009)
*Sigh*
will grammar trollers plz leave? if ppl are really that grammar conscious, they dont belong in blogs.
giggles123 10:58PM (4/18/2009)
lol ignore my first comment, i didnt realize u were correcting ur own post.
it always bothers me when annoying ppl try to grammatically correct other ppls posts
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