Ford counting on the "B" word to score conquest sales
In an internal memo sent to Ford dealers in New York, the automaker laid out a new incentive that would pay current owners of Dodge, Chrysler or Jeep vehicles an extra $1,000 – in addition to whatever Customer Cash, Bonus Cash and 0% APR is already available – to trade in their current rides for a new SUV, pickup or crossover from Ford.
As pointed out by Detroit News columnist Daniel Howes, this tactic is a bit of a slippery slope for Ford. Although the Dearborn-based automaker has yet to seek out or accept any financial assistance from the government, a bankruptcy at either General Motors or Chrysler could put a major dent in Ford's own perilous financial footing. Still, Ford will take all the sales it can get.
[Source: Detroit News]
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