• Apr 14, 2009
Cadillac Converj - Click above for a high-res image gallery

At the Detroit Auto Show in January, General Motors surprised the crowd with a concept coupe called the Cadillac Converj. Built on the same Voltec platform as the Chevrolet Volt, the Converj was seen as a way for GM to leverage the pricey ER-EV drivetrain in a vehicle that could sell at a premium price, recovering some of the development costs. According to Motor Trend, the Converj has been given the green light for production in 2011, a year after the Volt launches. When we talked to GM's Bob Kruse at the Detroit show, he indicated a production Converj would likely use the same powertrain as the Volt, although it could have different calibrations to allow somewhat higher performance than the Chevrolet.

If the Converj does move forward, the proportions might have to change in order to use the same under-structure as the Volt. However, the larger stumbling block to building the Converj is money – or a lack thereof. Unless some kind of deal is struck between the Treasury and Energy Departments to allows GM to tap into ATVM loans, there won't be enough cash in GM's coffers to build the Converj.

*UPDATE: GM spokesman David Darovitz has just told us: "The status of the Cadillac Converj concept has not changed - it's still a concept vehicle undergoing a review that has not yet concluded. "



[Source: Motor Trend]


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  • 57 Comments
      • 5 Years Ago
      A wise move by GM. This is an excellent progression of Cadillac's design language.
      • 5 Years Ago
      This is some of the best news I've heard about GM in about a year. If they're worried about having enough space under that very low and wedged hood, they should do the obvious and move the motor to the REAR of the car. That's the beauty of EV packaging. You don't need to worry about drive shafts when all you need is a cable. The Range Extender can then be mounted in the same way all engines are mounted in conventional FWD cars on this chassis. If the Delta II is half as good as they say it is, the Converj would be a killer with the juice going to the rear.

      I also think people won't get sick of the car before it shows up, but it will cannibalise CTS Coupe sales. The nice thing is, we'll get the CTS Coupe (CTC?) for a few years, which looks like a toned down version of this Converj. Then, when the CTC starts to get a bit long in tooth, the Converj comes on the scene as a very aggressive design evolution of the CTC, giving room for the CTC to be phased out. Then again, maybe the two can co-exist, with those who don't care about the EV powertrain, or can't afford the Converj, but love the design, buying the Sigma car.
      • 5 Years Ago
      This car's styling looks so Asian.
        • 5 Years Ago
        He just meant that it looks Asian because the headlights are so thin... you know like Asian's eyes.
        • 5 Years Ago
        like...
        chinese - copying volt technology (though not exactly copying here)
        japaneese - looks ugly at first then get used to it
        • 5 Years Ago
        in what way?
        • 5 Years Ago
        I love the looks of the car, I'm really looking forward to it oh and Taglane this it's not a democrat party propaganda forum, so drop it.
        • 5 Years Ago
        I don't think it looks Asian at all...looks like a more futuristic version of the Cadillac design language, but it's still filled with all the sharp corners and edges that far as I know no other manufacturer anywhere does.

        But reddy's retort makes no sense...how did the Chinese copy the volt if their plug-in hybrid has been on the market for months already with their own proprietary battery technology? Pretty ridiculous.
        • 5 Years Ago
        Everything looks Asian because the Asians copied all the designs in the first place.

        It's like going to Mexico and saying it looks like Spain.
        • 5 Years Ago
        @sektor
        you lost the sarcasm there.. refuting a different point altogether
        • 5 Years Ago
        "GM didn't steal the Volt technology from the Chinese. This is pretty much the same system used in Diesel Electric trains, which GM has been building for ages. The Diesel Electric pretty much replaced the Steam Locomotive, if that's any indication of how old the technology going into the Volt is, minus the batteries."

        And if you want a system that includes the batteries, look at pre-nuclear submarines.

        So, maybe the Chinese got Voltec from a cold war Russian submarine.....
        • 5 Years Ago
        GM didn't steal the Volt technology from the Chinese. This is pretty much the same system used in Diesel Electric trains, which GM has been building for ages. The Diesel Electric pretty much replaced the Steam Locomotive, if that's any indication of how old the technology going into the Volt is, minus the batteries.
      • 5 Years Ago
      Kind of hope this makes it to production - I don't think I could bring myself to buying a Chevy, but a Cadillac would be workable. A car like this and my commute would be all electric and that is very attractive indeed.
      • 5 Years Ago
      Looking good. Might sell well to Hollywood stars looking to replace their Prius.
      • 5 Years Ago
      Assuming GM's Bankruptcy goes to plan (and it very well might not), they are going to be one of the leanest and most competitive automakers in the world. Assuming they keep up the spectacular progress they've been making in improving their product, I could see the voltec as being a huge coup for them.
        • 5 Years Ago
        I agree with you 100% Jonathon. I just hope that we are right. That lean mean GM sure does sound sweet.
      • 5 Years Ago
      ^^^Edit^^^

      Converj. Whoops.
      • 5 Years Ago
      very nice post on blog i love this blog
      • 5 Years Ago
      Well, if they're going to go out, might as well go out on a bang.
      • 5 Years Ago
      Certain proof of GM's deathwish. They may as well name it "Cimarron".
        • 5 Years Ago
        I use the term "Cimarron" not because the Cadillac version will share components with Chevy (that's always been done), but because the Converj does not fit well with the Cadillac image or market space, just as the Cimarron didn't.

        The Cimarron stands as a vulgarity in Cadillac history because it was an overpriced, underpowered J-car rebadged as a Cadillac. It didn't even look like other Cadillacs at the time.

        Today's typical Cadillac buyer is looking for a luxury sport sedan, not a rebadged, underpowered "green" Chevy with a sleek body, almost certainly priced well above the insane $40k that the Chevy will be. Cadillac owners aren't the type to be shackled to their cars, always minding the 40-mile battery limit and then having to plug it in every night.

        Even if it's priced exactly like the Chevy - at $40k - I'd rather buy a REAL Cadillac for the same money.

        The Volt has no payback vs other vehicles in its class; the Converj would be even worse due to the higher price.
        • 5 Years Ago
        The Cimarron was based on the Cavalier. This will be based on the Cobalt, er, Cruze platform. Same idea. Not what Cadillac needs.

        If this is approved, it will almost certainly grow four doors and be essentially a rebadged Volt.
        • 5 Years Ago
        @500 The Cimarron wasn't BASED on the Cavalier, it WAS a Cavalier with leather seats and Cadillac grille & emblems. VW made 7 different cars out of the A3's platform. There is nothing wrong with platform sharing.

        Does it matter that the Camaro & G8 share a somewhat modified platform? No.
        • 5 Years Ago
        "What in the semen-filled hell?"

        I'm totally going to use that.
        • 5 Years Ago
        The CTS, XLR, SRX didn't fit with the Cadillac image or market space either. This is something I don't get, and people say very similar things about Buick. If the image is the problem, don't you think attempting to enhance that image or appealing to a broader audience without compromising identity and class is the best course of action? I sure do.

        "Only old people buy Buicks."

        Then maybe Buick should build something young people want. Sounds crazy, I know.
      • 5 Years Ago
      I think it's brilliant. Cadillac is the only American brand that has successfully been able to reinvent itself with a completely unique style that works.
      • 5 Years Ago
      GM will divide itself into a good and bad GM during bankruptcy, preserving the Cadillac in the good GM, among others.

      This car makes sense, they can charge more for it than a Volt and make a profit from it.
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