• Apr 13, 2009
VW Golf VI - Click for a high-res image gallery

Volkswagen has a major success on its hands with the latest Jetta TDI. Not only has the fuel efficient machine managed to take home nearly every green car award known to man, it's also been selling in numbers well over its initial sales goal. When the German automaker launched the diesel sedan, it had estimated that about 20 of sedans are so equipped.

For this reason, VW is now expecting that 30% of all 2010 Golf hatchbacks will be sold with the automaker's 2.0L turbocharged diesel engine when it goes on sale in the U.S. later this year. Interestingly, fellow German automakers BMW and Mercedes-Benz have not seen this kind of success with their latest diesel engines. We imagine that the low price of the Jetta TDI in comparison to its gasoline-powered siblings may have plenty to do with its strong sales numbers.



[Source: Automotive News - Sub. Req.]


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    • 1 Second Ago
  • 31 Comments
      • 5 Years Ago
      It's about time that the manufacturers realize that the smaller family cars are the ones most perfectly suited for diesel. Main reason being cost.
      I'm glad that the risk is paying off for VW.

      The bigger high performance diesel engines such as BWM's 6 cylinder engine are very expensive and just not as attractive compared to their cheaper high performance engines, e.g. 335i...

      Notable the likes of Audi should look at this trend and bring the A4 here in a diesel, and not just the expensive 6 cylinder - but instead the perfectly efficient 2.0TDi which would be more affordable.

      The usual diesel vs. petrol debate will continue here in the US, but over time diesel will gain traction as fuel economy becomes a bigger priority...
      • 5 Years Ago

      No, it's not the price of BMW/Mercedes. It is the package. Who needs 3.0 liter diesel in a sedan? What are you going to do with that torque? Pull neighbor's fence out when he p****s you off? For more money than more performing 3.0 gasoline?

      Both of them (but especially BMW) have the 2 liter diesel that would make VW's diesel to look like a joke. But marketing "experts" and "geniuses" didn't want to have any of that - I guess not to "downscale" the brand in U.S. Good. Now load them on the boat and return them to Europe.

      Call me when you bring 123d for (comparing European prices) $31.000 - and I'm sure I wouldn't be the only one that would be very pleased receiving that call.
      • 5 Years Ago
      If I wasn't so attached to my current Golf, I'd totally consider this new TDI. Up in Canada, I'd say almost 75% (if not more) of the Mk. 4 Golf's that aren't 1.8T's that I see on a daily basis are TDI's. You can hear them coming a block away with the 'clack clack clack' of the engines. It was a huge mistake not to offer the Mk. 5 Rabbit in a TDI. Up here there are way more GTI's than 2.5's and I think if people had the TDI option, they'd totally go for it.
        • 5 Years Ago
        Talk about damning with faint praise. So once you ignore the good gas engine (1.8T) most people went for the Turbo instead of the craptastic base engine...

        Also consider that VW has long been the only affordable Diesel in North America, it is no surpise they sell a significant percentage of diesels.

        Formula:
        Corner Diesel niche.
        Craptastic base engine.
        Profit?
      • 5 Years Ago
      Well it is either the diesel or the craptastic 2.5, that 30% seems low.
      Make that 50%
        • 5 Years Ago
        Considering that the TDI is equivalent to the gas SE model, when you add in the $1300 tax credit for the diesel there's not that big of a difference in price between gas and diesel; at one dealer the tax credit made the TDI cheaper than what they were asking for the gas SE.
      • 5 Years Ago
      Do the current diesel models still have year long waiting lists and big time dealer markups? One of these diesel models would be nice, but waiting and paying through the nose for one is less attractive.
        • 5 Years Ago
        I am not sure. But when I went in there last year and the dealer wanted 4-5 grand over MSRP I said.. good luck buddy, I am taking my full cash purchase and buying another car. Told him, if that is how VW treats their customers, they can keep the TDI and shove it.

        Bought a car that is WAY more fun to drive, screw MPG. I got a Legacy GT. =)
      • 5 Years Ago
      A german scientist found out that mixing 30% water to diesel fuel reduces particulate and Nox emissions by 50%
        • 5 Years Ago
        Except those emission drops were only realized after the engine seized up and died, dropping the emissions to zero, giving it a 50% average.
        • 5 Years Ago
        another billiant german scientist discovered that driving 50% less produced 50% less emissions.
        • 5 Years Ago
        Adding 99% water will give you 100% reduction in all emissions :-D. But seriously, a few weeks ago my diesel engine stalled and I got a warning: "Water in fuel system". Water injection was used in aircraft engines during WW II to give extra power, but I doubt it would still work in modern engines.
        • 5 Years Ago
        Must be very special water.
      • 5 Years Ago
      My local dealer has three TDIs on the lot that they can't move. Going for below sticker right now. And I live in a traditionally diesel-loving market.
      • 5 Years Ago
      I hope VW can accomplish that 30%. Because it will encourage other manufactures to work with the US EPA and DOT to bring small efficient diesels to the USA.

      If Subaru won't commit to bring the 2.0D Impreza to the USA, I hope VW brings over the GTD.

      Since more than 80 percent of my driving is highway an oil burner currently makes more sense than a hybrid.
      • 5 Years Ago
      Well duh, since Volkswagen keeps pricing its base Golf up to the point people are gonna go; "what the hell are we doing not springing a few thousand more for the diesel?"
      • 5 Years Ago
      A city full of roaming packs of hot, shopping women and the dude is out in the darkness admiring the Golf.
        • 5 Years Ago
        looks like he's a creepy stalker. He does look sad.
      • 5 Years Ago
      I much rather have a TDI than a hybrid.
      • 5 Years Ago
      One (obvious) reason BMW and Mercedes-Benz have not seen sales success with their latest diesel engines is because...

      WEALTHY FOLKS WHO SPLURGE ON BRAND NEW LUXURY SEDANS DON'T NEED TO BE CONCERNED ABOUT FUEL MILEAGE.

      mmmkay?
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