Saturn was created by General Motors chairman Roger Smith in the late 1980s to be a Different Kind of Car Company. While the first Saturns were generally pretty unremarkable, it was the retail experience that really set the automaker apart from other domestic brands. Saturn was the first marque to adopt a complete no-haggle, no rebate pricing policy and they treated customers like friends. It now appears that the dealers who were the core of the Saturn experience are getting out while the getting is good.
As GM teaters on the brink of insolvency, it's become clear that Saturn will get no new vehicles sourced from within GM and some dealers have decided to close up their stores. Since January 1, two dozen Saturn outlets have shuttered bringing the current total down to 394 with four more in Wisconsin due to close this week. With General Motors making it clear the Saturn brand will either become a separate company or close up entirely, customers are getting the hint and staying away even more than before. Unless a buyer steps up to the plate soon, Saturn will have a tough time making it to the 2012 deadline, even if GM survives.
[Source: Automotive News - Sub. Req.]