• Apr 13, 2009
2010 Mercedes-Benz GLK - Click above for a high-res gallery of images

Mercedes-Benz plotted the sales course of its distinctively-styled GLK crossover last summer, back when there were still a lot of people ordering their new rides with all available options. With that in mind, they shipped over boatloads of optioned-up GLKs whose MSRPs were north of $40,000, well above the model's $34,775 base price. Fast forward to January of 2009, and people want their new cars with fewer add-ons, maybe even just one or two frills. That has translated into optioned-out GLK models sitting around around on lots.

According to AutoWeek, in order to redress the issue, Mercedes has created new option arrays that give the consumer more choices for less money. Instead of having to order the Premium 1 Package to get a sunroof, for example, buyers will now be able to buy the sunroof separately and keep their bottom line lower by $1,700. Navigation will now also be available as a standalone $1,800 option instead of being bundled with the Multimedia Package, saving $1,550. As a nice touch, those who already purchased their GLK in the last two months are eligible for a $2,000 refund.



[Source: AutoWeek]


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  • 21 Comments
      • 5 Years Ago
      It is a MB scam from beginning to end. Europeans can buy US built SUV's totally without option packages (as in they are not available) selecting each option separately. Obviously their is some necessary linkage between options but by and large everything is ala carte. I can understand why dealer stock orders might be relegated to option packages to make vehicle trades between dealers easier but I can't understand why American customers who place substantial deposits can't get a car built the way they want like those across the pond. When you read the manufacturing trade magazines and they review automotive assembly plants the operations guys crow about the ability to make hundreds of variations without additional cost. With JIT deliveries I could see how a particular combination might take some extra time however many European deliveries take only 3-4 weeks. That's why it's so frustrating going to dealers over there. They have only a few cars on hand and sell principally on order. They often are amazed that American buy from stock without the ability to personalize the build.
        • 5 Years Ago
        That's right.. Here in europe we can select any option we want, be it BMW, MB, Audi or VW. They sometimes make you choose a specific color of interior if you want something like climate seats, but it's mostly very open-ended. Also, we rarely buy cars from the manufacturer's stock, only doing this when we need that car fast.. And delivery takes about three months for VW, and I think the A5 actually takes up to 5 months here in Romania..
        • 5 Years Ago
        Yes I think radu is closer to the mark, average wait is about three months.
      • 5 Years Ago
      I like this SUV. I remember building one on the Benz site and thinking it was too expensive because of all the bundled crap. Good to see them go for the a la carte method.
      • 5 Years Ago
      Maybe if they offered a 'round-wheel-well' package, they could upsell a few other options. I thought the Avalanche would be the last vehicle with squared-off wheel wells.. but nope. MB and even that new GM suv has them. What a way to make a car look bad...
      • 5 Years Ago
      I like the GLK, but that rear door handle looks like a bad photoshop sitting up so high.
      • 5 Years Ago
      My wife wants to get rid of her RX330 and get one of these. She's waiting until they bring out the GLK550 though.

      I really like it as well. In a world of CUVs that look like a jelly bean this one looks like a real SUV, which is a nice change. If it had some off road prowess and the diesel Mercedes uses in their other SUVs I wouldn't mind owning one myself.
      • 5 Years Ago
      Common mistake. Manufacturers and dealers always seem to over-option their cars to milk more profit out of the consumer. Perhaps the decline in auto sales will put an end to this.
      • 5 Years Ago
      The fugliest of the premium small CUVs.
      • 5 Years Ago
      The problem I have M-B is not its sales price but their service price point.

      Sorry, but I don't want to drop $1000 at their doorstep every time the vehicle needs to be serviced.
      • 5 Years Ago
      Hang in there folks, Daimler will soon be ready to make deals. They are at a cash burn rate $1B per month.
      • 5 Years Ago
      Kickstart sales with an exterior redesign.
      • 5 Years Ago
      I think they're awesome, but we're screwed by a very unfavorable exchange rate and a horrible economy. That being said, I still have some dollars left to spend on a car. :-D Now, if they would come out with a GLK 250 CDI blue whatever they want to call it just make it get 35-40MPG on the highway and 25-30MPG in the city and I'm so, SO there!!
      • 5 Years Ago
      Sales are slow because this thing is butt ugly! It has the same ungainly proportions as the last 2 generations of Forester.
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