• Apr 11, 2009
Mitsubishi i MiEV - click above for high-res image gallery


Mitsubishi's big electric car announcement at the New York Auto Show was that the iMiEV would be coming to the U.S. All we could get out of Mitsubishi reps before the big reveal was that this will happen sometime before 2012.
"I would say within two years."
When we got to spend a few minutes with John Koenig, Mitsubishi North America's executive vice president of operations, he said, "We've now announced that for all the global markets, wherever the left hand drive is needed, that's where it's going to be. We just can't say the exact timing when it'll be, but I would say within two years."

With Japan, the UK, and the rest of Europe due to get the iMiEV before the U.S., the question of how many of these cute electric cars Mitsubishi can produce was at the top of our minds. We asked Koenig about the reports that the company would increase its annual production capability to 20,000 units. 20,000 may seem like a too few to some people, but Koenig said that the real numbers are really even smaller. Less than 10,000 iMiEVs will be made per year when Mitsubishi starts up "full production." The limiting factor, as should be no surprise, is the number of battery packs that GS Yuasa can make. Koenig said, "Right now, GS Yuasa is our source of batteries, through the joint venture we've done with them. I think 10,- or 12,000 is the maximum volume at the beginning. We're working on figuring out a way to get greater battery production, but that's going to mean an investment in a plant somewhere to produce more. We haven't made a decision on where that plant would be located, whether that be in Japan or North America or Europe. That's the biggest drawback right now."

Listen to our discussion with Koenig and read more after the jump.



We did get Koenig to engage in a bit of hypothetical fantasy. We asked: if the battery problems were solved and the economy was trending upward (oh, he stipulated, and gas prices head north again), then how many iMiEVs could Mitsubishi sell each year. His answer: 50,000 to 80,000 units.

When the car goes on sale in Japan later this year, it will cost roughly U.S.$30,000 after Japanese tax incentives and rebates. This is the cost to the customer with the batteries included (not leased). While this number is not easily transferable to what the car would cost in the U.S., Koenig said, "you can go from a base like that and kind of figure it out."

As for the American tests, Koenig didn't specify the number of vehicles that PGE would be getting in Portland, just that "some" iMiEVs would join their fleet. These tests (see also SCE) how Mitsubishi wants to make the car a reality for American EV fans. Koenig said that, even though Mitsubishi has been working on electric vehicle technology for 35 years, the iMiEV project is really the first time the company has made serious efforts to bring an EV to market. "This car is a production car," he said. "We're ready to go."




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    • 1 Second Ago
  • 7 Comments
      • 5 Hours Ago
      Very exciting. I can't wait to see this cars hit Canadian streets.
      • 5 Hours Ago
      I like this car more and more.
      • 5 Hours Ago
      How about buying batteries from battery makers in each country you will be selling in.
      • 5 Hours Ago
      It seems to me like these battery companies are approaching lithium like the new oil. Of course that approach won't be sustainable. But I question why they aren't more proactive in meeting the demands for their products, are they this short sighted?
      • 5 Hours Ago
      Sounds GREAT to me! Even calculating the hypothetical price in dollars. Where is the waiting list? Can I give Mitsubishi a deposit?

      They couldn't get here fast enough for me. Let's hope that the two-year estimate pans out!
        • 5 Hours Ago
        A few months ago...I think on this site...there was a link to a Mitsubishi site that asked for individuals interest level. They asked for email addys so they could notify interested parties about the availability.

        For me, right now it's between the iMiEV and the Th!ink. I'll be happy with either...but happier with the Mitsubishi
        • 5 Hours Ago
        David: Yes, here is that link to Mitsubishi's iMiEV survey:

        http://www.zoomerang.com/Survey/survey-intro.zgi?p=WEB228LMUKBY44

        Those of you who want an iMiEV, but haven't taken the survey yet... please do so!

        It wouldn't surprise if the responses to date helped influence their decision to produce a left-hand prototype and commit to bringing the iMiEV to North America. Keep those responses coming!