• Apr 10th 2009 at 11:00AM
  • 10
It's comparatively old in the marketplace, its sales are down, and the Nissan Titan is/was slated to be replaced by a Dodge Ram-based replacement in 2011. Chrysler is distracted at the moment, trying to work out its government-mandated deal with Fiat, and Nissan is making contingency plans for the Titan in case its pickup hookup goes belly-up. PickupTrucks.com caught up with Larry Dominique, Nissan's vice-president of product and advanced planning, at the New York Auto Show, who indicated that Nissan intends to continue offering a full size pickup truck even without a rebadged Ram.

Rather than give up, Nissan is prepared to extend Titan production at Nissan's Canton, Mississippi facility. Plans for the Ram-based next-generation are nearly complete, so Nissan would have to swing into action quickly to stay in the game, and Nissan says it can go it alone and design and build a new Titan if it has to. The most likely plan, should the planned Chrysler-based Titan fail to materialize, would be a revised and refreshed version of the current Titan to bridge the gap and attempt to bump sales.

The Titan's sharp sales decline reflects a pickup market that's brutally competitive, and the Titan, while pleasant and capable, has never managed to attain either the volume or the critical acclaim of most of its competitors. Nissan has adjusted production to meet demand, but reportedly say they could ramp up quickly if they can find a way to whip up sales excitement.


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    • 1 Second Ago
      • 6 Years Ago
      The Titan has looked the same since it released in 2004, gets terrible gas mileage, is pricey, and less capable than the competition. They need to do something.
      • 6 Years Ago
      Does Nissan really believe that a Dodge Ram based pickup would sell better than the current Titan? I don't think so.

      If a customer wants a Dodge Ram pickup, that's the beast they're gonna buy; not a Nissan copycat. Note the 'absolutely amazing' sales record of the Isuzu I-350 version of the Chevy Colorado, for example.

      Nissan should stick to refining the Titan bit by bit; year by year until the market shifts more in their favor.
        • 6 Years Ago
        Nissan has the VQ40 V6 & 7 speed automatic to drop into the Titan.
        and the transfer case from the Armada.
        • 6 Years Ago
        Or how well the Mitsubishi Raider has done.
        • 6 Years Ago
        The plan was that the Ram based Titan replacement would have unique, Nissan designed sheetmetal and interior, making the relationship less obvious to those are are not closely following the industry.

        • 6 Years Ago
        @ Jamie & @ Kimura: Nissan has much more brand awareness and market share than either Mitsubishi or Isuzu, so your comparisons to the I-Series or the Raider just don't work at all. In fact, I'd almost guarantee you that Titan sales have always been higher than combined I-Series and Raider sales during years that all three trucks were available.
      • 6 Years Ago
      If Nissan does attempt to contunue the Titan without Dodge, then it needs to (1) offer a standard size cab, (2) offer a 6-cylinder engine, and (3) lower the prices. Otherwise, forget it. Nissan pretty much dropped the ball with its limited selection Titan when it first arrived on the market in 2004.
      • 6 Years Ago
      The titan is ok looking, it's just build like a damn import sedan. The front end is held together with bailing twine, the bed bolts are thinner then pushpins, and it's cab is a visual mess of cheap plastic. Now if it was cheaper then the competition, all of the above could be seen as a fair trade off, but that isn't the case. I think it was stupid of Nissan to get into the truck game to begin with, but I would have rather seen them do it right if they were going to do it at all.
      • 6 Years Ago
      I'm not convinced using the Ram platform is going to give it the rep or sales that they think.

      I'd also like to see Nissan use their own 4.0L and a newer 5.6L.
      • 6 Years Ago
      DO IT NISSAN! Forget rebading a Dodge, build your own 2nd gen Titan! When the current Titan was released back in what...03? It was a great truck, most powerful truck in its class. This time around throw in more engine options....the new 5.0L V8 would make a great mid size engine, the award winning 4.0L V6 would make a great base engine and a redesigned 5.6 or bigger V8 would make a great line of engine choices. With the D3 continually losing market share a 2nd gen Titan would almost undoubtably do better then the first...how much better though depends on how the markets going....