• Apr 10, 2009
Chinese-spec Buick Regal - Click above for high-res image gallery

Yesterday's rumors regarding a possible Buick sale to China's Shanghai Automotive Industry Corp. (SAIC) might have been a wee bit premature according to an unnamed executive at GM China. This news should be anything but surprising – we didn't put much stock in the rumor when we first reported it – since the success of the Buick brand is one of GM's few current bright spots.

In America, General Motors has singled out Chevrolet, Cadillac, GMC and Buick as the core brands that it will concentrate on, which gives further reason to believe that the Buick nameplate will be staying right where it is in the General Motors portfolio. Hummer, Saab and Saturn, on the other hand, remain very much for sale.



[Source: Gasgoo]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 20 Comments
      • 5 Years Ago
      How is Buick "a bright spot" in GM's US product line? It certainly isn't in sales numbers or marketshare.

      There's no reason the brand can't be phased out here and continue being sold in China or wherever under GM or SAIC. Here it is about as dead as dead gets and GM's Mercury. It doesn't do anything at all that Chevrolet or Cadillac don't already do or couldn't do better.

      When GM's bankruptcy finally happens Buick is likely toast.


      • 5 Years Ago
      "General Motors has singled out Chevrolet, Cadillac, GMC and Buick as the core brands... Hummer, Saab and Saturn, on the other hand, remain very much for sale."

      That's a fine commentary by omission, leaving Pontiac exactly where it is: ignored and forgotten.
      • 5 Years Ago
      Funny. All this talk and no one mentioned Pontiac. Has everyone already assumed that Pontiac is dead? Seems so. Goodbye Bonneville and G8. Goodbye Grand Prix and G6. Goodbye Solstice.

      • 5 Years Ago
      Looks-wise, this is one of the nicest Buicks I've seen since the original Riviera.
      • 5 Years Ago
      Buick still makes no sense to me. There is NO need for the brand... GMC is the same way.
        • 5 Years Ago
        @Ed
        Cadillac shouldn't be taken out of the sub 40K segment at all. Luxury car brands make a lot of money selling mass market models (3 series, C class, ES, etc.) which feed off of the brand image the higher end vehicles give.

        Honestly I'm not sure if it's worth rebuilding the Buick brand image in the US if people can just purchase low-end Cadillac models and a higher end Chevy trim level. Would be better for the Chevy brand too if nicer cars took up residence there. Or at least combine Buick and Chevy dealers or something.
        • 5 Years Ago
        How does it not make sense?

        Nobody wants to plunk down $25-35k on a car with a Chevy badge. And Cadillac needs to be taken completely out of the sub-40k segment to preserve and grow its luxury image.
      • 5 Years Ago
      Good decision on GM's part.
      • 5 Years Ago
      GM needs Buick. Cadillac is sport luxury (BMW competition). Buick is just bling and luxury (Mercedes competition). btw, anyone know if we're getting the regal yet?
      • 5 Years Ago
      GM needs a middle ground, another option, if you will, for people who don't like the look of the Chevrolet and can't, or won't, afford the Cadillac. It is all about personal preferences, for example, if I don't like the look of the new Chevy truck I would not buy one, but if I don't mind the look of the GMC, I might buy one of those. The cost of producing a truck for both lines is not that much in the grand scheme of things.
      Buick may not mean much to some of you posting here, but the chances of the people who DO buy them are different than you. Not everyone wants a WRX, an STi, or an EVO. Different people have different needs and wants and Buick-GMC-Pontiac might just fit.
      It's not all about you.....
        • 5 Years Ago
        Agree 100% on the trucks. As long as Chevrolet is making ugly trucks GM needs GMC.
        Those bulging fenders on the Chevy ruin it.
        The front on the 2003-05 Chevy truck was ugly too.
      • 5 Years Ago
      Way to go GM, give the Chinese a modern great looking car as their Buick and all we get in the US are the same old flabby chrome-laden luxo-barges! It's no wonder nobody buys these cars here.
      • 5 Years Ago
      That Buick is gorgeous. I just hope it doesn't come with vinyl seats like my parents' old '77 LeSabre did.
        • 5 Years Ago
        In case u didn't notice the world has changed quite a bit since '77, or were you "locked up" and missed it all?
      • 5 Years Ago
      Buick is bling and entry luxury (benz competition). Cadillac is sport luxury (BMW competition). GM needs that. btw, does anyone know if the regal is comin here yet?
        • 5 Years Ago
        sorry bout double post...the site sucks at puttin comments up.
      • 5 Years Ago
      GM should at least "ponder" all of their options no matter how absurd some may seem on the surface.
    • Load More Comments