Cadillac has a legitimate contender on its hands with the CTS. The luxury sedan is selling pretty well considering the down market, and it will soon be joined by wagon and coupe variants in the not too distant future. Beyond the CTS, though, Cadillac's car offerings have been less successful.
According to The Detroit Bureau, Cadillac is hoping to improve its standing by bookending the CTS with a smaller BMW 3-Series fighter and an all-new flagship. The website quotes Cadillac Marketing Chief Steve Shannon as saying that a sub-CTS is 24-30 months away. Cadillac designers are evidently working on sedan, hatchback, wagon, and convertible variants, although it is unclear what markets would receive what variants. Shannon believes the small Caddy could be the global sales leader for Cadillac, and diesel powerplants may be available at home and abroad. The question remains whether the sub-CTS would come in the form of the RWD Alpha platform GM is rumored to be working on, or a FWD platform in the mold of the Converj concept from the 2009 Detroit Auto Show.
For a while now, rumors have swirled that Cadillac would fold its slow-selling STS and long-serving DTS models into one new successor. The top-line Cadillac has always been too close in size to the CTS (which is itself larger than most of its cross-shops), and sales never really took off for either – at least outside of the livery market. GM is reportedly looking to change that with a new model that will better differentiate itself from the CTS in terms of size, price, amenities, and style. We've been hearing about a new replacement for some time, with most talk surrounding whether or not the project is on hold. Though the replacement sedan would be larger than the STS, Shannon insists that fuel economy would be a top priority considering the ever-tightening standards worldwide.
The real question for Cadillac is whether or not GM will be able to afford the new models. If the General goes into bankruptcy, nobody really knows what stands to get cut. Shannon optimistically says that GM's brand bloodletting could work in Cadillac's favor, though. With fewer brands to feed, GM's luxury division could finally get the attention it so richly deserves.
[Source: The Detroit Bureau]