• Apr 10, 2009
When Hyundai dealers complained about not having a minivan in 2006, the automaker reached into the corporate pool and re-badged the Kia Sedona, turning into the Entourage. The timing was poor, as minivan sales plummeted across the board. Last year, sales were down 50% on the Entourage to just 8,400 units (Kia sold 27,000 Sedonas in the same period). It was a brutal lesson, but Hyundai's U.S. CEO John Krafcik says the company learned "why you don't do badge engineering." Needless to say, the plug is being pulled on the Hyundai Entourage later this year. With its sales wounded by the dismissed Hyundai, the Kia Sedona will continue to grace showrooms. For now, at least.

[Source: BusinessWeek]


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  • 20 Comments
      • 5 Years Ago
      I have a friend who has the Sedona, which is just the old Ford Windstar. The thing eats front tires like a drag racer on Saturday night. Kia knows there is a problem and chooses to do nothing about it.
      There is a reason Ford killed this POS.
        • 5 Years Ago
        Dumbest thing I have heard in a long time. There are no common parts or engineering between the two vehicles. Ford's alliance with Kia died a long time ago.

        The Sedonna is a good try by Kia but not quite there. It is well equiped, aced the safety tests, drives nice and priced right. Unfortunately it falls apart too soon. One can see the similarities between that description and the old Windstars but Kia and Ford got there by following their own seperate paths. As for the Freestar the last CR surverys I saw showed 3 and 4 year old models stacking up about the same reliability wise as the Odyessy. Unfortunately Ford couldn't recover from the bad press from problems with the earlier models so they simply started again from the ground up with the Flex. Removing the sliding doors and calling it a CUV instead of a Minivan is just a marketing excercise.
        • 5 Years Ago
        CEMan

        The Kia Sedona and Ford Windstar are not related at all. The only thing they share in common is that they both have 4 wheels, doors, headlights, and are minivans, none of which also are shared parts. The Kia-Ford alliance ended in 1998 resulting in Kia being auctioned off. The 3 contenders were Daewoo, Samsung motors, and Hyundai. Of course we all know that Hyundai was the winning bidder of Kia approx on Sept 28 1998. I remembered all of this while it was happening so that's how I know.

        Next time try not pulling your so-called concocted BS from your a$$. You should really try researching vehicles instead of mindless tard styled assumptions, especially before you go online and make ridiculous comments like that, in turn making yourself not that much brighter than a failing 4th grader or the wet stuff underneath big rocks.
      • 5 Years Ago
      Too big, too heavy, too thirsty, too expensive.
      • 5 Years Ago
      another fantastic news from Hyundai, a quickly emerging company!

      It was two years ago (correct me if I'm wrong) when I read the article that the Hyundai/Kia company's annual sale in total may/may not exceed that of Nissan in a year of two thousand and seven. Now, two years later, I'm hearing news after news that the company would exceed Chrysler in sales this year! IT'S 5th largest in USA, following Toyota, GM, Honda, Volkswagen! Nissan is still in sixth place, although they also had launched brand-new vehicles after vehicles to hold its retake its throne! Obviously, they've lost the match against Hyundai ever since 2007.

      How interesting and amazing it is too see this company taking over the market in which they were the biggest loser just twenty years ago! Hail to Hyundai! Not for nationality, but for their solid and reasonably-priced vehicles!

      By the way, I really wanna tell Hyundai that they really made a smart choice on this one, and that I really wish they would continuously make right decisions as they did on this one.

      HOWEVER, they better keep the project PO alive, cuz the absence of a minivan in a lineup would be a huge disadvantage for them to compete in the market, only if they are running for more of that "something" of which BIG3 are busy losing (CONSUMERS!)
      • 5 Years Ago
      slow news day? haha
      • 5 Years Ago
      There is a God! This thing was always dated when compared to Honda and Toyota vans. Good riddance.
      • 5 Years Ago
      Damn non editable Autoblog stone age comments system!
      • 5 Years Ago
      I think the biggest problems were a total lack of marketing and totally boring and drab colors. In fact, the latter problem, drab color selections, seem to afflict nearly the entire Hyundai line up. Instead of nice bright reds or blues, there are drab ambiguous colors that just scream boring. The "red" Santa Fe looks more like a muddy brown; very ugly. The interior colors don't really have distinguishable tans, but a rather taupish grayish tannish that can't make up it's mind. I think the Hyundai brand is trying to be too "mature" with its colors instead of using anything remotely bright, cheerful, or youthful. Kia on the other hand, has great interior and exterior color selections for the majority of its vehicles.

      Unfortunately, I see a similar demise coming for the Vera Cruz as its design was a bit bland and dated, even before its release. There are very few on the road.

      • 5 Years Ago
      The Koreans get it.
        • 5 Years Ago
        There is nothing to do with something wrong with badge engineering, the problem is the way they price the Entourage way higher than the Sedona yet the contents of these vans were the same (plus they look exactly the same with just a diff. badges). There is no justification on the price increase. Look at the Town and Country vs. the Caravan, the are the same yet the T&C go luxury and charge the high price and justified. Hyundai could also do more to change the look between the 2 and ask for a high price-like what they did in their current line-up: ex. Tuson vs. Sportage. Too bad they gave up so early, minivans sell number may be lower than before, but families still love them. As GM and Ford pull out of the minivan market, Entourage/Sedona could be an excellent competition with the Caravan and the cheaper alternative to Toyota/Hondas' vans.
        • 5 Years Ago
        I'd honestly never even heard of or seen this vehicle before.

        >shrug
        • 5 Years Ago
        Oh come on. This isn't the only vehicle that Hyundai and Kia have that share many traits and are built on the same platform.
        • 5 Years Ago
        +1

        Yes they get it, and they learned from their mistake the FIRST time. *Cough*GM*Cough*
      • 5 Years Ago
      Minivan sales are low anyway, having two models doesn't make sense. Kia and Hyundai have shared cars before, they're not against it.
      • 5 Years Ago
      This is good news. This also might be their way of pushing Hyundai a bit upward. Kia can stay more mainstream. Hyundai might almost become VW EDM (Equus = Phaeton sort of life), an upper middle-class brand. Maybe, who knows?

      • 5 Years Ago
      Boy, talk about a peanut gallery. I get the clear impression that not one of the above comments came from an Entourage or Sedona owner.

      As far as badge engineering, before we bought our Entourage (while neither front end is great, we just preferred the looks of the Entourage), I researched both vehicles. There is nothing--NOTHING--you could get on an Entourage that you couldn't get on a Sedona through option packages. And if you look at the manufacturer plate on the front door frame, it states that the Entourage is built by Kia Motors for Hyundai Motors.

      As far as reliability, the only thing I can imagine that the person who said they fall apart too soon was going on was the last generation Sedona. The current version was redesigned from the ground up strictly as a minivan chassis. We've had our Entourage for close to 2 1/2 years, through several long trips, in all kind of weather, and it is solid and has had virtually no problems at all. My year-long research on minivans before we purchased our van (yes, I do tend to research the daylights out of any major purchase before buying) turned up nothing but platitudes and praise for Kia and Hyundai reliability, dependability, quality, and value over the past, at this point, five to seven years

      In comparing the Sedona/Entourage to the Honda and Toyota, those are both very good vehicles. The interior materials may be slightly, and I emphasize slightly, better, but I'll take the minimal downgrade in materials and cache in return for approximately $4,000-$5,000 less for a comparably equipped Sienna, and $2,000-$3,000 less for a comparably equipped Odessy (and no, the slightly better quality of interior materials is not worth that money, especially in light of the much longer warranty of the Sedona/Entourage).

      On gas mileage, weight, etc, I can get on the highway almost 25 miles to the gallon on non-hilly highways. Not bad, considering it will carry 2-3 more people and a lot more gear than vehicles getting 30 miles plus a gallon.

      The demise of the Entourage, in light of the ongoing Sedona, is probably a smart idea.
      • 5 Years Ago
      Make that $4000-$5000 less "than" and $2,000-$3000 less "than"
        • 5 Years Ago
        I don't know what features the EX-L has, but when I researched car prices in late 2006, a comparably equipped Entourage was $2000-$3000 less than the Odyssey. There are so many variables, I would have to sit down with the features and options of the two vehicles you saw listed side-by-side. I think, as I remember, the Entourage Limited, which is what we got, was more on par with the Odyssey Touring (minus, of course, the run flats, which I did not want, and the nav system which I, fortunately, installed after-market). At the very least, you get two additional years bumper-to-bumper warranty as well as the 10 year power train warranty. But let me say again, the Odyssey is a great vehicle. It's just at the time I was buying, it was not as good a value, and that is one of my most important concerns in things I buy.
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