• Apr 10, 2009
Rather than get all hung up on what's in a model name, Mahindra may want U.S. consumers to become more familiar with the new-to-America brand itself. Initially, the Indian automaker's mid-sized pickups were expected to carry the "Appalachian" moniker when they came to America, but now, PickupTruck.com is reporting that the trucks will probably go alphanumeric, if recent patent filings for TR20 and TR40 designations are anything to go by.

The website speculates that the "20" and "40" indicate two- and four-door versions of the trucks, which will be tweaked to better cater to buyers in the US market. The imported, Toyota Tacoma-sized, diesel-powered newcomers are expected to be available by December, no matter what they're called.

[Source: PickupTrucks.com]


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  • 29 Comments
      • 5 Years Ago
      With all the whinning I've been reading about ugly design, I can't believe no one's taken a pot shot at this hideous thing. Maybe it's just too obvious.
        • 5 Years Ago
        Ugliest. Truck. Ever.

        Happy? Actually, I was all set to excuse it's appearance as making it look rugged. But I can't seem to actually make that leap...
      • 5 Years Ago
      The ONLY way these will sell is if the price is CHEAP. Not even close to 30k. They also better use there tractor dealer network for service and parts.
      • 5 Years Ago
      Is it me, or does it look "dinky"? Like the windshield is too big for the truck's body?
      • 5 Years Ago
      Hey, kids--this was reported in Automotive News last June...
      • 5 Years Ago
      slipslide,

      Sure, we can pronounce "Mahindra". We had to learn when we started buying their tractors.

      We're not as dumb as some of you coast clinging idiots seem to think!
      • 5 Years Ago
      Slumdog was not available?
      • 5 Years Ago
      Ugh. Alphanumeric names are a European thing and should only be used by European automakers. Stop imitating BMW and Mercedes. Get your own damn identity.

      I hated it when Toyota and Honda brought their luxury vehicles to the US market and changed all the names to alphanumeric garbage to mimic BMW and Mercedes. You can't tell me with a stright face that "Infiniti M30" sounds nearly as cool as "Nissan Leopard".

      I hated it when Acura dumped their old names for alphanumeric garbage. C'mon people, "Honda Legend" is a better name than "Acura RL". I'd go as far as to say that the sole reason RL sales are in the toilet is because they dropped the Legend name.

      I hated it when Cadillac and Lincoln switched to alphanumeric names. To be fair, their old names were so badly poisoned (especially Cadillac's) that they needed new names badly, but they should have created their own identity instead of mimicking the Europeans.

      Hyundai is the only automaker to reverse this trend and change their minds: they pulled this crap back in 2001 when the Grandeur was brought over as the XG300/XG350, but they thankfully developed some sense later when they dumped the XG350 name for Azera and actually kept the Genesis' name for the US market.

      Now, Mahindra is doing the same thing? Screw them.
      • 5 Years Ago
      Ask Toyota how that worked for the T100 aka Turdra
      • 5 Years Ago
      What are they trying to say here? That we stupid or somethin'?
        • 5 Years Ago
        Yes and...

        "will be tweaked to better cater to buyers in the US market" = bigger seats
      • 5 Years Ago
      They're doing it wrong.

      This trend needs to reverse, and fast. I'd rather drive a car called the Tonka Donk than XRS-ix55-SE-WTF.
      • 5 Years Ago
      Let's see what the price is. If it goes any higher than around $20K for a regular-cab truck, they're going to have trouble selling these things.

      Other than that, they look like good deals. Lots of towing and hauling capacity, really good mileage out of the diesel engine. If they looked a little nicer--not gorgeous, but just remove the black plastic things from the B-pillars, straighten the linework on the doors and side panels--then we'd have a real contender right here.
        • 5 Years Ago
        Oh, re: the name. They need an extra 0 if they're going to do that. TR200 and TR400 sound better than TR20 and TR40.
      • 5 Years Ago
      Take the four wheels off, it is just a gigiantic shaver.
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