• Apr 9, 2009
Hyundai Equus - Click above for a high-res gallery

Citing an unnamed source "close to the project," InsideLine is reporting that Hyundai plans to bring the Equus super-sedan to the States within the next two to three years. According to the insider, "... you wouldn't be too far off if you said the car was coming to the United States. Our chairman wants it."

Although the news doesn't come as a complete surprise, particularly considering Hyundai brought out an Equus to this week's New York Auto Show, the biggest hurdle to overcome is price. In its current form, the Equus starts at around $96,000, putting it squarely up against such high-dollar machinery as the Audi A8, BMW 7 series, Lexus LS and Mercedes-Benz S-Class. Hyundai knows it's not ready to swim with the whale sharks of the luxury world, so it's hoping to get the sticker closer to $50,000 when equipped with the automaker's 5.0-liter V8 and new eight-speed transmission.



[Source: InsideLine]


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  • 42 Comments
      • 5 Years Ago
      I like it. Personally, if they do get that new 5.0L direction-injection version of the V-8 in there and couple it to the ZF 8-speed, I'll be sold (and my 'prestige' car right now is a Mercedes).

      People slamming this compared to a 7, S, or LS are missing the point. The fact that people really are comparing this to those cars is half the point. Just as well, the LS400 was laughed at by enthusiasts who thought a RWD V-8 Toyota badged with a symbol that had almost zero ground in luxury and status would never work. Mercedes was forced to cut prices over the years, it was THAT successful. This car, starting in the low 50s, would offer most of their content for a bunch less. In an economy where people are cutting back, it might work. AB even had an article a month or two ago about the rich avoiding prestigous vehicles because of the bad public image. "C'mon guys, I drive a HYUNDAI!"

      Many point to the VW Phaeton and say something like, "Look at VW. They had an upper-middle class reputation and their Phaeton failed. A Hyundai, one of the lowest-rep badges on sale here, can't possibly do it." But the Phaeton was different. It was just as costly as the German players, a costly mistake in the US market. This will costs potentially 30 THOUSAND less. Its competitors in price wouldn't stand a chance (the STS is the only thing that comes close to it in size).

      Buyers of the Germans probably actually aren't the ones who will buy it anyway. The buyers at Lexus, Infiniti, Cadillac, Lincoln, etc, are much more likely to accept the car.

      Bravo Hyundai. It looks to be a superb entry, and I'll have my checkbook ready when you have the car ready.
        • 5 Years Ago
        Even so if Toyota started Lexus off with the LS, Toyota was still in a better standing then Hyundai ever was. You knew what you were getting with Toyota already, so if toyota built a better car people would buy it. Hyundai on the other hand, has always built crap, cheap cars. So for them to think just because they can they should.

        I doubt Lexus, Merc or even Audi have anything to worry about...trust me.
        • 5 Years Ago
        i really wonder why people view this as a luxury car. as quantumphysics said.. hyundai took design cues from every possible manufacturer and made the car so bling. it doesnt even match a single bit of elegance the phaeton has. my family owned a hyundai few years ago and the engine is like so underpowered and broke down 2 years later. i appreciate the i30 as a good car but not this..
        • 5 Years Ago
        There will be no ZF 8-speed. The 8-speed is a new unit Hyundai is developing.
      • 5 Years Ago
      please visit: http://www.itsmygenesis.com , a forum for the Hyundai Genesis owner and enthusiast.

      Thanks for the support!
      • 5 Years Ago
      Actually it starts about around $40,000. I can't find where I read this but it was on a reputable source. Maybe I'll find it later.
      • 5 Years Ago
      hyundai managed to sell ~1500 genesis when people had doubts and said what they are saying about this car right now. i'm sure hyundai will somehow sell this too...
      • 5 Years Ago
      + 1.


      looks like a Chinese knock off.
        Stop
        • 5 Years Ago
        When I saw Toyota Venza I thought that mofo looks like a qinese knockoff. Needless to say there are a lot of cars that looks like a qinese knockoffs in JDM that are not exported and are only seen in Japan.
      • 5 Years Ago
      to Damon Lavrinc :

      It's not starts around $96,000.
      It starts USD $48,000(63,700,000 South Korean Won) include 10% of tax.
      Without tax like MRSP, it starts $44,000.

      $96,000 is for long wheel base limousine trim with every possible options,
      in other word, most expensive price.

      Some Korean medias said that Equus's price can reach $96,000,
      but some medias like Autoblog have misunderstood it starts $96,000
      and in many articles about Equus, they noted that.
      It must be a translation problem.

      Here is the price list of new Equus in South Korea.
      It should be cheaper in US like other Hyundais.
      http://blog.naver.com/wprkfdnjs?Redirect=Log&logNo=120065010594
      • 5 Years Ago
      Who thinks this will get sales? I mean, most Lux car buyers hear the name Hyundai and shudder. I look at a car for it's content. I don't think people will cross shop this with any BMW, Benz, Lexus, Cadillac or even Infiniti- unless they create a new brand.
        • 5 Years Ago
        I'd consider buying the car if I was in the market, but I'm just not sure most consumers would do the same.
      • 5 Years Ago
      What a long way Hyundai has come from the Excel.
      • 5 Years Ago
      The profile is fine but just look at that interior, its not close to being acceptable for a 40k base car.
      • 5 Years Ago
      God, thats ugly...
      danno
      • 5 Years Ago
      YES AOL I CANT' WAIT TO GAZE ON THIS MACHINE..EVEN IF IT HAPPEN'S TO LOOK EXACTLY LIKE EVERY OTHER HONDA,TOYOTA,LEXUS,WHAT A RIDE....AND BY ALL MEAN'S LET'S ENCORAGE WHAT'S LEFT OF THE BUYING PUBLIC TO SUPPORT JAPAN..KOREA...GERMANY...i MEAN AFTER ALL THERE BUYING OUR CAR'S JUST HAND OVER FIST..YEA SURE...IDIOT'S...IF YOU WANT TO BUY IT.. MOVE THERE ALSO...
      • 5 Years Ago
      Just a little FYI - ALL Asian companies stole their technology from the big 3 German manufacturers, mostly from Mercedes though as they are so far ahead of the pack.
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